Lions and Tigers and Bears, Oh My -- Is It a Law Firm Ad Campaign?

An interesting and odd observation about law firm ad campaigns, from Copyranter:

What The F**k is up with all the law firms using goofy animal symbolism? Dykema thinks it’s a giraffe amongst zebras. Zuckerman Spaeder says I’m a canary threatened by a lion.

And Bingham McCutchen (above) was, first, a lion-chasing zebra (where does the Dykema giraffe fit into this equation?) and now, a baby-coddling grizzly bear. Hey, if any of you crows want to see an idea using puffins, drop me a line.

(All ads scanned from the Wall Street Journal, the bear ad from yesterday’s edition.)

A commenter at Copyranter offers some great suggested captions for the Bingham ad. To read them all, click here. Our personal favorite:

“Bear lawyers who accept babies as payment.”

What, no sharks or leeches? [copyranter]

Sponsored