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Happily-Not-A-Lawyer of the Day: Rudolph Delson

Maynard Jessica Rudolph Delson Above the Law blog.jpgWe continue our occasional series on Ex-Lawyers of the Day, with this interesting email from a Biglaw tipster:

In the interest of lawyers turned novelists turned vigilantes -- this is for all of us who have received several calls an hour from headhunters -- the email below deserves a mention in your blog.

Rudy Delson is a former Simpson attorney who left law firm life for fairer pastures in Brooklyn to write a novel. His book is being published today. There are lawyers in the book. I understand it may even be literature.

Here's an explanatory email, from Delson to our tipster:

So, check this out. When I worked at Simpson, I saved the email address of every headhunter who ever contacted me. And then this morning, I was able to send them this...

Rudy Delson's blast email / spam to the headhunters, after the jump.

Here it is:

Rudolph Delson Rudy Delson Maynard Jennica novel Above the Law blog.jpgFrom: Rudolph Delson
Sent: Tuesday, September 18, 2007 8:54 AM
To: [numerous headhunters, some of whom we recognize from when we were at a firm]
Subject: Help a Simpson Thacher alum?

Dear All,

Last time we spoke, I was a litigation associate at Simpson Thacher. I promised to be in touch as soon as I was ready for help in the next step of my career. Well, the time has come! Anyone care to step up to the plate?

Specifically, I have written a novel. It is being published today by Houghton Mifflin, and I am hoping that you all will buy it. It's called Maynard and Jennica. It's a misanthropic comedy, or a romantic comedy, in any case, a comedy.

You can watch the trailer here. You can find out more here. And you can buy it here.

My best!

Rudolph Delson

So, readers, whaddya think? Sure, it's a bit obnoxious -- but pretty darn clever, too.

(Or does the cleverness cross the line into d-baggery? But if so, might said d-baggery constitute a justifiable "turning the tables" on annoying, overly persistent recruiters?)

Rudolph Delson [official website]
Maynard and Jennica [Amazon.com]

Comments
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1 Posted by first | Permalink Tuesday, September 18, 2007 11:35 AM

First?

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2 Posted by guest | Permalink Tuesday, September 18, 2007 11:42 AM

I think it is great. Everyone is constantly being harassed by recruiters and they are sooo obnoxious and they lie so much and their presentation is so canned. So he's turning the mirror back on them. See, here is the next step and it benefits me instead of your parasitic self centered self. ha ha.

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3 Posted by guest | Permalink Tuesday, September 18, 2007 11:46 AM

I'm sure this thread will make L2L sad.

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4 Posted by guest | Permalink Tuesday, September 18, 2007 11:50 AM

half the commenters on here think everyone is a d-bag, so i'm not sure the comments are a fair measure of true d-baggery.

anyway, i think it's clever. and free, so if one or two buy the book, why not?

at least in my experience, HH calls are preferable to sales/charity solicitations that don't take no for an answer, esp the Red Cross (aka "the bloodsuckers"). at least HHs are polite.

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5 Posted by Anon | Permalink Tuesday, September 18, 2007 11:51 AM

Very clever. He should have cold called all of them too.

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6 Posted by guest | Permalink Tuesday, September 18, 2007 11:57 AM

meh

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7 Posted by ATLien | Permalink Tuesday, September 18, 2007 12:07 PM

can we have some more of these happily-not-a-lawyer posts? I could use some more inspiration.

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8 Posted by guest | Permalink Tuesday, September 18, 2007 12:13 PM

Atlanta to $35k!

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9 Posted by guest | Permalink Tuesday, September 18, 2007 12:13 PM

I think he's crossed the line here. Just seems like a tremendous amount of time/energy to expend - and to what end? To irritate a bunch of recruiters who themselves have probably gone off to greener pastures?

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10 Posted by menomena | Permalink Tuesday, September 18, 2007 12:14 PM

This is the second novel (this year!) from the NYU Law Class of 2002. The first being, of course, the much discussed Chambermaid by Saira Rao.

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11 Posted by guest | Permalink Tuesday, September 18, 2007 12:15 PM

Clever -- like the book appears to be.

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12 Posted by Anon | Permalink Tuesday, September 18, 2007 12:16 PM

How about a NY salary thread today? It has been over a month since there has been any discussion of movement from the $160k payscale. With a new year coming up, and first years just arriving, will anyone step up and raise NY salaries to where they should be - higher than the rest of the country?

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13 Posted by lame | Permalink Tuesday, September 18, 2007 12:21 PM

Lame and not at all funny. Much like that "web page" that his name links to. "If you're name is Google..." Good bit.

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14 Posted by guest | Permalink Tuesday, September 18, 2007 12:27 PM

except that he spells "your" correctly.

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15 Posted by Whay the Pallor? | Permalink Tuesday, September 18, 2007 12:31 PM

Why does everyone from NYU look like they haven't seen the sun in a decade?

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16 Posted by guest | Permalink Tuesday, September 18, 2007 12:32 PM

So the guy quit the legal profession to do something else. Who cares? I quit being a computer programmer after 15 years to become a patent attorney. Does that mean I was disillusioned and escaped the computer field? Most people end up having more than one career.

And, yes, I think his tactic speaks of d-baggery. While HH's are sharks, that's their job.

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17 Posted by HappyRecruiter | Permalink Tuesday, September 18, 2007 12:37 PM

Im a recruiter who has defintitely gone on to greener pastures. I don't find the e-mail annoying or obnoxious at all.

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18 Posted by anon | Permalink Tuesday, September 18, 2007 12:37 PM

I think he's just genuinely desperate to sell books, given that his novel doesn't exactly have blockbuster written all over it.

He might also be trying to reconnect with the HH's in a very subtle way. Given that the book probably won't sell enough to support him (no dig on the book -- that's just the way it is for most writers), he may be thinking that he'll need their help someday soon.

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19 Posted by guest | Permalink Tuesday, September 18, 2007 12:40 PM

Why would receiving that email annoy a head hunter?

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20 Posted by Don't hate the playa; hate the game | Permalink Tuesday, September 18, 2007 12:52 PM

Yes, many headhunters are douchebags. That said, why did he take the recruiting calls personally? Biglaw, by its very nature, has high turnover. Firms are constantly in need of associates; corporations also need in-house counsel. Yes, the volume of recruiting calls one receives as an associate is excessive, but that’s only because biglaw, as stated before, is a high turnover environment (frankly, a flawed environment, but that’s a discussion for another time). So, it’s fine to hate a headhunter who has been particularly douche-ish, but remember that their calls are a symptom, not the disease.

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21 Posted by ho ho ho | Permalink Tuesday, September 18, 2007 1:19 PM

Rudolph the red head lawyer (or author)

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22 Posted by guest | Permalink Tuesday, September 18, 2007 1:20 PM

12:37: I don't know why it would be annoying, but he does seem to be gloating a bit. It would annoy me, I know that.

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23 Posted by guest | Permalink Tuesday, September 18, 2007 1:21 PM

What's a Jennica?

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24 Posted by Lat crit | Permalink Tuesday, September 18, 2007 1:33 PM

Lat, please, please don't make a habit of using "d-bag" in your above the jump posts, as you do here. It degrades you, tarnishes ATL, and explodes what I thought was the line between your own scandal-filled-but-generally-in-good-taste tabloid content which is marked with your impromatur and the no-holds-barred and sometimes tasteless comments which, while often fun to read, can also be readily dismissed when tasteless.

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25 Posted by guest | Permalink Tuesday, September 18, 2007 1:42 PM

I think it's great that he's published a novel, but it's not like he's going to be able to support himself or a family with it (although from the title, this looks like a lame date movie in the making...). His e-mail really isn't all that funny, and I can't see how headhunters are really going to care all that much. They call a lot of people. Unless he had an ongoing relationship with one of them, they probably don't even remember his name.

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26 Posted by WTF | Permalink Tuesday, September 18, 2007 1:45 PM

What are they paying you people $160K+ to do? Get back to work.

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27 Posted by E. Howard Hunt | Permalink Tuesday, September 18, 2007 2:01 PM

I don't find the email offensive, but I do find it distastefully smug. I also had to extend that contention to also apply to the author after visiting his website. I can't judge the novel without first having read it, but if the publisher's summary is accurate - and if Delson’s email and website serve as an example of his writing style - well, no thanks. See you in the Barnes & Noble sale rack, Maynard.

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28 Posted by DB | Permalink Tuesday, September 18, 2007 2:07 PM

11:50=douchebag

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29 Posted by Anon | Permalink Tuesday, September 18, 2007 2:11 PM

Rudolph pretty obviously did this so he could have a good cocktail party story to tell about turning the tables on HH, not because it was some measure of revenge against HH or because any HH would buy his book. Therefore, d-baggery confirmed.

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30 Posted by BF | Permalink Tuesday, September 18, 2007 2:15 PM

Delson=Douchebag

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31 Posted by Newman | Permalink Tuesday, September 18, 2007 2:18 PM

Maynard and Jennica by Rudolph Delson?

More like Douchenard and Baggica by Rudouche Bagson.

PS- I dated a girl named "Jennica" once. And she was pretty hot, too.

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32 Posted by guest | Permalink Tuesday, September 18, 2007 2:21 PM

Novels have trailers?

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33 Posted by He's already at 14 minutes 59 seconds | Permalink Tuesday, September 18, 2007 2:30 PM

It's not really obnoxious, but I agree with Mr. Hunt -- if you're trying to make your living writing comedy, it's important to actually, you know, be funny.

Plus why did he save the e-mail address of every headhunter that ever contacted him? For this? That's pretty pathetic.

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34 Posted by guest | Permalink Tuesday, September 18, 2007 2:42 PM

can't he be both clever and a douchebag? that's my vote.

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35 Posted by voter | Permalink Tuesday, September 18, 2007 2:45 PM

I agree with Anonymous @ 2:42. Except for the being clever part.

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36 Posted by Bob's little girl | Permalink Tuesday, September 18, 2007 2:52 PM

It's a brilliantly conceived stunt designed to end up on numerous law blogs, each of which is read by a large number of douchebags who, not coincidentally, are the target audience of his book.

I went to NYU law and there are a lot vampire types there. Not sure why.

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37 Posted by juristpurist | Permalink Tuesday, September 18, 2007 4:31 PM

From a soon-to-be former headhunter, the email doesn't bother me. If anything I respect the guy in a twisted sort of way. It takes an unhinged wackjob to save email addresses for purposes like that and I tend to respect unhinged wackjobs because they oftentimes are the only people who I speak to during my day who don't infuriate or bore me. I know from experience (hence why I'm leaving a suprisingly lucrative job to take one at approx 1/5 the pay) that most HH's are dripping with douchejuice and this guy must have had some bad experiences. Good for him I say.

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39 Posted by A better writer | Permalink Tuesday, September 18, 2007 4:50 PM

Wow. His website suggests to me that he's a really annoying writer. I went there seeking a simple answer to a simple question: What is the book about? I wound my way through various links only to find that his answer is, in essence, "It's too hard to describe, so I'm not going to tell you, and instead I am going to take this opportunity to spout some smug prose demonstrating my skillful word choice and quirky yet charming style. Oh, and also, I am going to be really annoying in the part about my biography, by claiming to be so modest that no biography is deserved but then proceeding to boast of every detail in my legal career, from paralegal job to clerkship."

This guy walks around knowing -- KNOWING -- he is smarter and more clever than the guy next to him. That's annoying.

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40 Posted by Anon | Permalink Tuesday, September 18, 2007 4:56 PM

Why does everyone hate headhunters so much? I've been fielding their calls for nine years, and it has yet to become something that keeps me up at night. If I'm not interested, I say "Thanks. Not interested. Call me back in a year if you'd like." And that's what they do. And once, I was interested, and the headhunter helped me with my next job.

In any event, I don't think his e-mail is mean or offensive or somehow "turns the tables" on headhunters. I would imagine most of the recipients read it, said "Huh.", and deleted it.

Whoa. He really got them!

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41 Posted by I'm a bigger narcissist. Oh wait... not possible. | Permalink Tuesday, September 18, 2007 8:46 PM

From the D's website: "As for what I look like, here is one of the author photos that my publishers rejected:"

Ahhh...rejection.

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42 Posted by Gary Cohen | Permalink Wednesday, September 19, 2007 2:22 AM

Sorry guys - you just don't get it. Almost 40! people commented on this blog about Delson's book or about him. That is a phenomenal number of comments in the space of 5 hours. Aren't lawyers on the clock??!!

I guarantee you that this blog was not the only place where those who commented here spoke about the "ex-lawyer of the day". As a non-traditional marketer, what Delson did is not that unique and is pure early 21st century marketing - commonly called influencer outreach, word of mouth or conversational marketing - AND he hit the viral video button as well. He also took to understanding the online viral interactive approach and got others promoting him - FOR FREE! Not only that - he does not give the plot away so he creates more conversation and intrigue.

Delson has reached a LARGE audience for a fraction of most law firm's annual marketing budgets, for a small portion of a print ad or a tv spot's cost, and he has got a lot of recruiters and lawyers talking about him and his book - and if just one happens to tell the right person at the right time - Delson ends up on the Today Show or Letterman or the like and he has a best seller. In the meantime - keep up the good work as his silent sales force. And by the way - most recruiters probably picked up the phone and called their colleagues or their lawyer friends or possible lawyer placement candidates and said did you see....

Good for you Delson! I for one will pick up your book - for my wife :-)

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43 Posted by anon-mommy | Permalink Friday, September 21, 2007 12:08 PM

Well I'm 1/2 way through his book and I like it! Good for him I say. I think a lot of you are jealous. Go Delson.

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