Advertising, Bad Ideas, Biglaw, Jenkens & Gilchrist, Videos

Jenkens & Gilchrist: No Wonder They Went Out of Business

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In the wake of the Nixon Peabody theme song controversy, several of you emailed us about the recruiting video prepared by the ill-fated, now-defunct law firm of Jenkens & Gilchrist. One reader drew this interesting connection:

A few years ago, the now defunct law firm of Jenkins & Gilchrest made a recruitment video that made the rounds because it was very ridiculous. Here is a link to the video and a story about it.

The interesting thing is that apparently after Jenkins folded, a number of its lawyers started the Chicago office of Nixon Peabody. See here.

Probably just a coincidence (since the Jenkins tape was definitely made in Austin), but it does appear that corny promotional videos follow these people around. And it does give us another opportunity to laugh at bad law firm recruiting videos.

Correction: As noted in the comments, and confirmed by this article from the American Lawyer, the video wasn’t a recruiting tool per se. Rather, it was the firm’s (winning) submission for a “Most Spirited Company” video competition, sponsored by the Austin Business Journal.
As we previously observed, the video is “mortifying.” But we don’t think it’s as bad as the painfully earnest Nixon Peabody song, since the Jenkens video is arguably tongue-in-cheek.
That’s just our opinion. Check it out for yourself:

Jenkens & Gilchrist – Where Every Day is Game Day [Google Video]
Lawyer video (safe for work, especially if you’re at Jenkens & Gilchrist) [Law.com: Inside Opinions – Legal Blogs]
Jenkens & Gilchrist’s Video Pep Rally Pumps Up Controversy [American Lawyer]

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