Attention, ATL readers — your wit and wisdom are needed. From Cal Law (via Blogonaut):
Boalt Hall School of Law has hired San Francisco brand consulting firm Marshall Strategy Inc. to poll students, faculty, alumni and others in aid of devising a “single brand” name for the school, a Boalt spokeswoman said.
San Francisco Bay Area locals call the school Boalt Hall. But outside of California, that colloquialism often draws blank looks. Thus, what has been dubbed the “identity project”—to come up with a more readily identifiable name for the prestigious law school.
The school officially goes by University of California, Berkeley School of Law, according to spokesperson Susan Gluss. But in its its newsletters, Web pages, and other places, there are “about a dozen different names and iterations.”
Speaking of “a dozen different names,” that’s what we’d like from you. In the comments to this post, please offer suggested new names for Boalt Hall. We’ll pick the ten or twelve we like the most, hold an ATL reader poll, and forward the winning nomination to the Boalt Hall administration, for its consideration.
Our personal nomination: the Marsha Berzon School of Law, named after the distinguished and delicious Ninth Circuit judge (and Boalt Hall alumna). But whether our pick prevails will be up to you, the readership, when we hold the poll. We look forward to receiving and reviewing your nominations.
P.S. While we’re talking about Boalt Hall, an ATL shout-out to the talented (and handsome) Josh Keesan, Boalt ’09, who composes and performs clever songs with legal themes. From a tipster:
Forget Nixon Peabody, Boalt has the newest singing sensation. Check it: www.joshkeesan.com.
He’s taken Boalt by storm. The screams of his groupies at the annual public interest auction last year were deafening. So, give the West Coast some love, and post it!
More about Josh Keesan from the WSJ Law Blog. Maybe Boalt Hall could be rennamed the “Josh Keesan School of Law”?
Boalt Hall School of Law Will Change Name by January [Blogonaut]
Boalt Hall Looking at a Name Change [The Recorder via Yahoo News]
Law Blog Rocker of the Day: Boalt Hall’s Josh Keesan [WSJ Law Blog]