Advertising, Bad Ideas, Hogan & Hartson, Weirdness

Those Weird Hogan & Hartson Ads: The Mystery Revealed

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Remember those strange radio advertisements about Hogan & Hartson? We discussed them here and here. The ads went something like this:

Did you hire a Hogan and Hartson senior partner for bet the company liltigation? Was your case handled by a junior lawyer instead of the senior partner you thought you were paying for? Call 800-759-8611.

Well, Peter Lattman and the WSJ Law Blog have gotten to the bottom of this oddness. It turns out the ads, which ran in print as well as on the radio, were financed by a company called General Steel. Earlier this year, General Steel sued Hogan, alleging fraud, breach of fiduciary duty and breach of contract. From the Law Blog:

In July a judge in Denver dismissed all but one of the claims against Hogan and sent the remaining claim — essentially a fee dispute — to arbitration. Hogan says General Steel owes the firm around $300,000; General Steel wants its money back and more. Click here for the judge’s order; and here for the judge’s order denying General Steel’s motion for reconsideration. General Steel is also appealing the judge’s ruling.

Hogan & Hartson says it’s not surprised by the Times ad, which has also run in D.C. newspapers (and on the radio). During the settlement negotiations, Hogan says that Knight had threatened a “shock and awe” campaign against Hogan if it didn’t pay General Steel money to settle its claims.

We are “shock[ed] and awe[d]” — by the tackiness of General Steel. If we’re ever in the market for prefabricated commercial steel buildings, they’re definitely not getting our business.
Hell Hath No Fury Like a Dissatisfied Hogan & Hartson Client [WSJ Law Blog]
Earlier: Remember Those Weird Radio Ads Mentioning Hogan & Hartson?
Lawsuit of the Day: Have You Been Injured… By Hogan & Hartson?

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