Adventures in Law Firm Marketing: Howrey's Ready for Its Close-Up
Coming soon to a theater near you: Howrey LLP: The Movie?
Late last week, several readers here in Washington reported unusual activity at the Howrey offices:
"Howrey is doing a film shoot in the lobby of its DC office... Multiracial attorneys in suits everywhere... Looks serious.""I was in the building where Howrey's DC offices are today. There was some filming with a lot what seemed to be Howrey attorneys. At one point, a large group ran through some doors, talking on their cell phones. Hopefully, it'll provide something entertaining to watch on YouTube...."
As long as they don't take it down as soon as they put it up (or we link to it).
One tipster decided to do a little reporting:
"A few minutes ago, I walked through my building's lobby to go out and get lunch. On the way, I was surprised to find the lobby lit up like a movie set. A few dozen young folks in suits -- many of them holding cell phones -- stood in a big group, listening to some guy shouting some directions. I chatted up the security guard at the front desk, who told me that Howrey was shooting a commercial.""From what I can tell, the whole scene will make for a fairly lame ad: 'Hire Howrey -- we stand around in suits, smiling and cell-phoning.' Perhaps the worst-case scenario would be Howrey trying to play off of the Verizon cast-of-thousands ads...."
"On my way back, I noticed that they have stacks of life-sized photos of people up against the wall. Maybe they decided to replace their associates with cardboard stiffs? (Some would say that, at Howrey, they did that years ago.)"
We contacted Howrey for comment -- about the filming, not the extent to which they staff matters with cardboard stiffs -- but they did not get back to us.
(14) Comments
filming FIRST law firm Porn!
Why on EARTH do law firms film commercials?! Pathetic TTT accident attorney action... Howrey sucks
Howrey's DC office is kinda lame. And, it's in the same building as Baker Botts.
now 555 12th st around the block -- A&P's office -- is totally spaceshiptacular!
Who or what is a Howrey? It's a law firm?
I have never heard of it. Has anyone? Do they have a NYC office?
Howrey = good antitrust firm. I think that is the bulk of their work. And yes, they have a NYC office, but I don't know how big it is.
And no, I don't work there, but a colleague used to. I make no judgments regarding their quality and/or prestige.
Howrey associates to corrugated!
Howrey's atrium was featured in The Pelican Brief. It was the firm where "Garcia" worked, and where Julia Roberts showed up to find him and was scared off. Nice building.
The video projection onto a glass screen in their lobby is pretty pimp.
The Houston office of Howrey was pretty cool. Given that about 75% of the office worked on IP (mostly patent litigation), you would have to be comfortable with science and engineering types. We can be nerdy :) But overall the people at this office, are cool and represent big names in patent litigation (and some prosecution): Monsanto, Qualcomm, etc.
The Howrey partners retreat is coming up in a few weeks. They usually film spoofs and short pieces to be shown at the retreat. I'd be really surprised if the firm actually was filming a commercial.
I hear they were temp actors, having attorneys play themselves would cost a lot more (in list billing hours) than hiring temps.
Apparently not even temps would play lawyers so they had to resort to cardboard.
Tipster, you are an idiot. You really got the scoop, huh? Too bad you are so far off the mark.