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Law Firm of the Day: Belluck & Fox

Official Legal Sponsor of the Yankees.jpgBelluck & Fox is a nine-attorney law firm in Manhattan. The firm worked out a deal with the radio station that broadcasts New York Yankees games, making it the official legal sponsor of Yankee radio broadcasts.

The folks at Belluck & Fox must have misread the contract though. They took the sponsorship a bit too far and transformed their HomeRunLegal.com site into a bonanza of Yankee paraphenalia, calling themselves the team’s official legal sponsor:

The site featured a photo of Yankee Stadium, a baseball emblazoned with the firm’s name, and a clipboard listing “Today’s Lineup” with such power hitters as “Mesothelioma & Asbestos Injuries,” “Car and Motorcycle Accident Claims,” and “Construction Accidents.” Festooned with the Yankees logo, it claimed the firm was the “official legal sponsor” of the Bronx Bombers.

What exactly do the Yankees have to do with mesothelioma cases?

The ABA Journal called them out on it:

After the ABA Journal alerted the team to the firm’s purported sponsorship on Tuesday, [name partner Joseph Belluck] says a “friendly conversation” with a Yankees official about the inappropriate use of trademarks ensued. The firm promptly took down the website, and removed references to being the team’s legal sponsor from BelluckFox.com. “We never had any intention of running afoul of the Yankees’ guidelines,” says Belluck.

Belluck & Fox may be experts in class action and personal injury suits, but it sounds like trademark law is not their forte.

In the cached version of their website, the logo is still visible. We suppose they could still have the logo up, but change it to the Not-so-official and Not-entirely-legal Sponsor of the Yankees.

Law Firm Strikes Out as Yankees ‘Sponsor’ [ABA Journal]

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