venable.jpgTwo venerable institutions are working on re-branding.
In this new promo video, Venable wants to clarify that its name starts with a “V.”
From their marketing firm’s website comes this insight into the new image:

Working with Greenfield/Belser, we sought to create a visual identity for our firm that best represented our firm’s personality:
* proud but not boastful
* self-assured but not cocky
* confident and competent but not arrogant
* decisive and resolute but flexible and adaptable
* enduring, built for the long haul but evolving with changing needs
We also sought to reinforce to existing clients and convey to prospective clients, the attributes that we are known for (in the view of our clients):
* a firm that gets what’s really important to me
* the best of both worlds, quality and excellence at a fair price
* real human beings, not robots
* genuine interest in me, my business and my concerns
* they tackle our problems like they’re their own
* they’re confident, determined, authentic, resolute, innovative and respected
Our New Brand
V is the first letter in the word “Venerable,” and “Victory,”and “Vision,” and…Venable. We have made very minor modifications to our logo. But we will now also incorporate a strong visual element throughout our materials – The Venable “V.” “V” is a powerful letter and we want to own it. It is strong and unique.

Very vinteresting.
berkeley law.jpgThe second re-branding campaign has been discussed before in these pages. Berkeley has issued a press release clarifying their name. An excerpt:

Names
* Our official name is the University of California, Berkeley, School of Law. With external audiences, we will use our official name in full or in one of two abbreviated forms: UC Berkeley School of Law or Berkeley Law.
* We will continue to use the name Boalt Hall with alumni and with the internal law school community.
Approved
University of California, Berkeley, School of Law
UC Berkeley School of Law
Berkeley Law
Boalt Hall (within the “family”)
Discouraged
Berkeley School of Law
Berkeley Law School
Boalt Hall School of Law (or other permutations)

Please notice the Boalt logo at the top of the press release page. Mixed messages… we’re confused…
Berkeley paid a public relations firm $25,000 to come up with the brilliant new moniker, UC Berkeley School of Law. We wonder why they didn’t take ATL readers’ (free) advice and call it the White Guys With Asian Girls School of Law.


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