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Career Alternatives for Attorneys: Entrepreneur / Small (or Not So Small) Business Owner

Larry Feldman Lawrence Feldman Laurence Feldman Subway sandwich shop.JPGThe latest post in our occasional series on career alternatives for attorneys — i.e., things you can do with a law degree that don’t involve working for a law firm as an associate or contract attorney — is inspired by a profile in yesterday’s Washington Post. The subject: Larry Feldman, “the Subway King of the Mid-Atlantic,” who just opened his 1,019th sandwich shop in the region.

The economy may be grim, but Feldman’s Subway franchises are doing swimmingly:

Business, says the 58-year-old, is excellent.

“In this economy, people can always withhold from the white-tablecloth restaurant, from the more expensive meal, and eat at Subway for $5,” said Feldman, relaxing in a leather chair at one of his busiest stores, at the corner of L Street and Connecticut Avenue NW in downtown Washington. “It’s an ideal time for our products. Average unit volume is up about 20 percent.”

You’re probably not going to Subway as a summer associate (Cosi, maybe). But most people don’t have the luxury of being summer associates. So these are good times for Subway shop owners.

Here are some of the rewards for being a successful businessperson:

Feldman is the classic entrepreneur, a lawyer who found his niche in fast food. He came from Brooklyn and became a multimillionaire, gives generously to Democratic politicians and has a weakness for Bentleys. He has a primary home in Boca Raton, Fla., and spends summers at his residence in Vail, Colo. Feldman visits Washington for about a week every month to oversee his burgeoning empire.

Read more about this lawyer-turned-entrepreneur, after the jump.

Before going into business, Larry Feldman was a successful lawyer on Capitol Hill. Here’s how he made the transition:

The story of how Feldman got exclusive Subway rights in this area began in 1977, when Feldman was an assistant minority counsel to the House Banking Committee. He wanted to turn a vacant space steps from the U.S. Capitol, on First Street SE next to Congressional Liquors, into part of a chain of sandwich shops that were the brainchild of a buddy from the University of Bridgeport. The buddy? [Subway president and co-founder Fred] DeLuca.

So there’s one (admittedly obvious) lesson for lawyers aspiring to business careers: it helps to know the right people. Luck plays a big role in life.

“I was always a frustrated entrepreneur. And congressional food is not very good, as you can imagine. In the morning, I would be at hearings, whispering in congressmen’s ears. Then at lunch, I would run across the street, put on my apron, and stand behind the counter. These lobbyists who were at the hearings would look at me and say, ‘You look very familiar.’ Then I would take off my apron and run back across the street and continue the hearings.”

And there’s a second lesson: you’ve got to be willing to bust your tail. Successful lawyers are no strangers to hard work. But juggling your fledgling business with the demands of your legal career, if you don’t have the luxury of quitting the law to focus on your business full-time, can be a challenge.

The Capitol Hill Subway store quickly become one of the busiest in the chain, so Feldman took his profit and rolled it into a second store, at Andrews Air Force Base, and then a third, at the University of Virginia….

DeLuca said Feldman’s success is rooted in his desire to take on more.

“The reason Larry Feldman got such a huge territory was his basic answer was, ‘Yes. I will do that,’ ” DeLuca said. “Most people say, ‘I don’t know if I can do that.’ Some people obsess about it. He took a very top-level view and was able to immediately make a decision. It’s like free land. Here is a bunch of acres for your ranch, now go do it.”

Larry Feldman has the “can do,” risk-tolerant mindset of an entrepreneur. But do most lawyers? Many folks go into law precisely because they’re risk-averse. If you dream of making the transition into business, you need to think long and hard about your risk profile.

Having no debt and/or substantial savings helps a lot. It may also be easier to strike out on your own if you don’t have a family to support.

If you abandon the prestigious, secure field of law, you need to be prepared to deal with people — including friends and relatives — who will raise an eyebrow at your unorthodox path:

[I]n the beginning, Feldman’s mother wasn’t sold.

“When I decided to leave the Hill, I called my mom,” Feldman said. “Remember, I was the first in my family to go to law school. So I called my mom in Brooklyn and I say, ‘I am no longer your son the minority counsel to the House. Now I am going to be your son the sandwich maker.’ And I could hear the screaming all the way from Brooklyn.”

By 1988, he owned 200 stores. By 2001, he ran 650.

Mom changed her mind after Feldman bought her a condominium in Florida.

Feldman’s story has a happy ending — and he’s just one of many lawyers who have left the law to launch successful businesses. Feel free to mention others in the comments.

Update: In this New York Observer piece we wrote last year, we profiled two lawyers who have started up their own businesses: Rebecca Ditsch, formerly of Chadbourne & Parke and Fried Frank, who now owns The Farmer’s Daughter, a Brooklyn bakery; and Melissa Graham, a former partner at McDermott Will & Emery (tax litigation), who now owns Monogramme Events, a catering company specializing in sustainable cuisine and organic ingredients.

Of course, not every lawyer who plunges into the world of business succeeds. But if you’re a lawyer thinking of starting up your own venture, look on the bright side: you’ll always have your law degree. Having a legal career to fall back on puts you in a better place than most entrepreneurs, who have no such safety net below them.

Secretary of Sandwich [Washington Post]

Earlier: Prior Career Alternatives posts (scroll down)

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