Curtis, Mallet-Prevost, Colt & Mosle, Social Networking Websites, Trendspotting

A Hot New Trend in Law Firm Recruiting: Facebook?

curtis facebook recruiting.JPGFacebook just got a lot less cool, and a lot more LinkedIn. Watch out, for your firm may be coming to F-book soon.
The ABA Journal reports that Curtis, Mallet-Prevost, Colt & Mosle has launched a Facebook page to aid in its recruiting efforts:

Looking for a way to better promote itself to the next generation of lawyers, Curtis, Mallet-Prevost, Colt & Mosle has launched a Facebook page as part of its broader law school recruiting efforts.

“We are pleased to be capitalizing on the popularity of the most widely used social networking site,” Nancy Delaney, a Curtis partner who is a member of the firm’s personnel committee, says in a release (PDF) about the page. “As a Firm, we recognized the power of this format of communication and the wide use being made of it by future lawyers.”

Their page has 55 fans at the moment. We would pooh-pooh that, but the Above the Law fan page currently has just 96 fans.
(The ATL group page on Facebook, however, has more robust ranks, with over 800 members.)
Facebook Page is New Twist in Biglaw Recruiting [Robert Ambrogi’s LawSites]
BigLaw Firm Recruits on Facebook [ABA Journal]
Curtis, Mallet, Prevost, Colt & Mosle Facebook Page [Facebook]
CURTIS DEPLOYS FACEBOOK PAGE TO HELP ATTRACT TOP LAW STUDENTS [Curtis, Mallet, Prevost, Colt & Mosle Press Release – PDF]

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