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Adventures in Lawyer Advertising: Stoel is Freestylin’

stoel.gifA Stoel tipster sent this video to us, along with the message, “My intelligence is officially insulted.”

We are confused as to whether this is a promo for Stoel Rives or for freestyle running. Apparently, if you hire a Stoel attorney, you’re basically hiring James Bond (the Daniel Craig version).

We had three take aways from this:

  • Freestyle running is cool.
  • Professional stuntman Tyson Cecka looks good in a suit.
  • Stoel attorneys run fast to get to empty conference rooms.
  • Parkour Spot sponsored by Stoel Rives LLP Shot with RED ONE, starring Tyson Cecka [YouTube]

    Comments

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    1 Posted by guest | Permalink Tuesday, August 12, 2008 9:16 AM

    I like it! The guy is super-hot.

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    2 Posted by guest | Permalink Tuesday, August 12, 2008 9:23 AM

    fun

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    3 Posted by guest | Permalink Tuesday, August 12, 2008 9:27 AM

    where are the new Vault Rankings?

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    4 Posted by guest | Permalink Tuesday, August 12, 2008 9:29 AM

    Horrendous.

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    5 Posted by guest | Permalink Tuesday, August 12, 2008 9:32 AM

    For $160,000, I would expect this guy to jump over 2.5 foot fences that could otherwise be opened using the gate.

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    6 Posted by guest | Permalink Tuesday, August 12, 2008 9:33 AM

    je ne comprend pas.

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    7 Posted by guest | Permalink Tuesday, August 12, 2008 9:33 AM

    cool running....stupid plot

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    8 Posted by guest | Permalink Tuesday, August 12, 2008 9:34 AM

    silly

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    9 Posted by guest | Permalink Tuesday, August 12, 2008 9:35 AM

    where is the morning docket?

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    10 Posted by guest | Permalink Tuesday, August 12, 2008 9:39 AM

    The video is fine. Fun and harmless. What's the big deal?

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    11 Posted by guest | Permalink Tuesday, August 12, 2008 9:52 AM

    I (inexplicably) find personal injury attorney ADs less offensive.

    "Have you or a loved one been injured?"

    or, the criminal law tagline,

    "Reasonable doubt and a reasonable price"

    -The Playmaker

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    12 Posted by guest | Permalink Tuesday, August 12, 2008 9:52 AM

    I (inexplicably) find personal injury attorney ADs less offensive.

    "Have you or a loved one been injured?"

    or, the criminal law tagline,

    "Reasonable doubt at a reasonable price"

    -The Playmaker

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    13 Posted by guest | Permalink Tuesday, August 12, 2008 9:53 AM

    When does "Quantum of Solace" come out? Daniel Craig is haaaaut as Bond!

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    14 Posted by guest | Permalink Tuesday, August 12, 2008 9:54 AM

    How come he couldn't wear a suit that fit him?

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    15 Posted by guest | Permalink Tuesday, August 12, 2008 10:01 AM

    14 - He had to be free to bust his rad moves

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    16 Posted by guest | Permalink Tuesday, August 12, 2008 10:02 AM

    At my firm they let us take cabs to meetings.

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    17 Posted by guest | Permalink Tuesday, August 12, 2008 10:10 AM

    This is way better than average law-firm advertising. Parkour at a law firm. I like it!

    Only quibble for the empty conference room... he should have gotten there just in time to meet a client or something. But a high degree of difficulty overall... in the spirit of the olympics, I give it a 9.5.

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    18 Posted by guest | Permalink Tuesday, August 12, 2008 10:14 AM

    It's a fun video. I'm not sure who the audience is, but maybe clients would find it entertaining.

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    19 Posted by guest | Permalink Tuesday, August 12, 2008 10:15 AM

    Several CWT associates have been retained by my firm to wipe everyone's asses as part of the bonus package we now offer.

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    20 Posted by guest | Permalink Tuesday, August 12, 2008 10:18 AM

    19- as much as Cravath gets on here to talk about asses, two conclusions come to mind. First, you don't have enough work. Second, you need a better outlet for your homo-erotic fantasies.

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    21 Posted by guest | Permalink Tuesday, August 12, 2008 10:24 AM

    Here here 24 -- Somebody needed to say something.

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    22 Posted by guest | Permalink Tuesday, August 12, 2008 10:27 AM

    21: which post are you replying to?

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    23 Posted by guest | Permalink Tuesday, August 12, 2008 10:42 AM

    The number 23!

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    24 Posted by guest | Permalink Tuesday, August 12, 2008 10:44 AM

    22 -- I was replying to #20. Sorry about that. I need more coffee.

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    25 Posted by guest | Permalink Tuesday, August 12, 2008 10:52 AM

    Is their target market 15-19 year olds?

    Also, it seems at first as though the purpose is to show their dedication to getting somewhere on time, yet when he arrives at the conference room, he's the only one there (so he's really early?)...so am I to take away from this that the Stoel attorneys will freak out with the slightest provocation?

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    26 Posted by guest | Permalink Tuesday, August 12, 2008 10:52 AM

    This is sooooo not comment-worthy. Get some new material, ATL. Your website BLOWS.

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    27 Posted by guest | Permalink Tuesday, August 12, 2008 11:01 AM

    Portland to 105?

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    28 Posted by guest | Permalink Tuesday, August 12, 2008 11:07 AM

    Why the hell would you want to be the first person in the conference room? Doesn't that scream "I don't have work, so I'd can be uber early in order to sit quietly and count my pubes" to everyone who comes later?

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    29 Posted by guest | Permalink Tuesday, August 12, 2008 11:42 AM

    Goobers of the world, unite!

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    30 Posted by guest | Permalink Tuesday, August 12, 2008 11:45 AM

    his suit is too big.

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    31 Posted by guest | Permalink Tuesday, August 12, 2008 12:23 PM

    Come on, people. Compared to the Nixon Peabody song, this is Oscar-worthy. Nice Work, Stoel.

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    32 Posted by guest | Permalink Tuesday, August 12, 2008 12:32 PM

    27 - I think it was Seattle, in Portland he would have travelled to the meeting on a fixed gear. I am unconvinced by the video, I have never seen anyone in the Northwest work that hard and I would like to keep it that way.

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    33 Posted by guest | Permalink Tuesday, August 12, 2008 12:38 PM

    #5: Stoel in Portland (their HQ) only pays 105,000.

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    34 Posted by guest | Permalink Tuesday, August 12, 2008 12:38 PM

    Re: 5 - Stoel is way under the 160k pay scale.

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    35 Posted by guest | Permalink Tuesday, August 12, 2008 12:38 PM

    THAT WAS AWESOME! I wish all Stoel attorneys looked like that!

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    36 Posted by guest | Permalink Tuesday, August 12, 2008 12:38 PM

    THAT WAS AWESOME! I wish all Stoel attorneys looked like that!

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    37 Posted by guest | Permalink Tuesday, August 12, 2008 12:46 PM

    This is in Seattle. It is interesting how he starts off downtown, goes to Benaroya Hall (also downtown), then to the waterfront, then to UW, and then back downtown. If he were in the much of a hurry, you'd think he'd stay downtown in the first place.

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    38 Posted by guest | Permalink Tuesday, August 12, 2008 1:19 PM

    Stoel represents Pierce & Pierce on their West Coast matters. Such athleticism is expected from their associates and all outside counsel.

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    39 Posted by guest | Permalink Tuesday, August 12, 2008 1:38 PM

    Look, I wish I did cool stuff like that at work, instead of sitting at my desk, typing and getting fatter every day. I thought it was pretty good, except for the end.

    40 Posted by lifelesslived | Permalink Tuesday, August 12, 2008 1:55 PM

    Better than the Nixon Peabody jam/jingle.

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    41 Posted by guest | Permalink Tuesday, August 12, 2008 2:04 PM

    Join Stoel. We run our associates around like crazy--for no apparent reason.


    Join Stoel--We are aware of parkour.

    Join Stoel-- We have a large conference room, with windows.

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    42 Posted by guest | Permalink Tuesday, August 12, 2008 2:51 PM

    So, work at Stoehl if you want to:

    Be expected to run like hell through the city to get to a meeting
    Be expected to look freshly showered after running like hell through the city
    Be pissed that you ran like hell to get to a meeting and no one else was there

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    43 Posted by guest | Permalink Tuesday, August 12, 2008 2:51 PM

    So, work at Stoel if you want to:

    Be expected to run like hell through the city to get to a meeting
    Be expected to look freshly showered after running like hell through the city
    Be pissed that you ran like hell to get to a meeting and no one else was there

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    44 Posted by guest | Permalink Tuesday, August 12, 2008 2:52 PM

    So, work at Stoel if you want to:

    Be expected to run like hell through the city to get to a meeting
    Be expected to look freshly showered after running like hell through the city
    Be pissed that you ran like hell to get to a meeting and no one else was there

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    45 Posted by guest | Permalink Tuesday, August 12, 2008 3:39 PM

    #33: Stoel in PDX pays $120.

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    46 Posted by guest | Permalink Tuesday, August 12, 2008 9:06 PM

    Nixon Peabody's piece had more comedic value. What the HECK was the point of this piece?!?! "Go green...parkour your ass around the city instead of taking a taxi...bill the client $250 per hour while you are at it...all to get to a meeting that nobody is attending." Stoel should fire the marketing firm that thought of this one...

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    47 Posted by guest | Permalink Wednesday, August 13, 2008 12:22 PM

    #46, I think you are being too literal and over-dissecting the point of the piece. I think it's a fun video and a lot more inventive than most other law firm advertising I've seen. Nice job Stoel!

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    48 Posted by guest | Permalink Wednesday, August 13, 2008 12:40 PM

    Parkour rocks. Other than the much noted empty conference room, my only quibble is the odd cut from jumping off a building to landing on a pier with no buildings in sight.

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    49 Posted by guest | Permalink Wednesday, August 13, 2008 1:00 PM

    #48, Flying is a prerequisite for employment with Stoel Rives.

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    50 Posted by guest | Permalink Wednesday, August 13, 2008 3:07 PM

    I have no idea what this ad has to do with law firms, being a lawyer, or working for Stoel Rives. But maybe that's because I'm in advertising, not law...

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    51 Posted by guest | Permalink Wednesday, August 13, 2008 7:51 PM

    I love it and think the marketing firm that thought of this one should get a raise!! Great job. To those of you who thought it was bad...open your eyes to the future people. Excellent. I wish more firms advertised this way.

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    52 Posted by guest | Permalink Thursday, August 14, 2008 12:10 PM

    #47 & 51: I agree. I think it was clever, especially given the background and meaning of parkour. There's more than meets the eye.

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    53 Posted by guest | Permalink Thursday, August 14, 2008 9:21 PM

    i think the video is awesome, clearly effective in generating buzz about stoel, has anyone seen the youtube numbers? It's nice to get a break from all the talking head pieces out there. kudos to stoel, way to be cutting edge.

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    54 Posted by guest | Permalink Friday, August 15, 2008 2:57 PM

    This guy taught me how to rail vault when he lived in Portland. He has a gymnastics background and did some pretty awesome backflips.

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    55 Posted by guest | Permalink Friday, August 22, 2008 4:06 AM

    just saw this - I thought it was an allegory for the transformation of a young and rough law student into a polished professional... the empty conference room represents transcendence. C'mon - I thought you guys were all liberal arts majors?

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