Law Firm Mergers, Law Firm Names, Musical Chairs, Thelen Reid & Priest, Thelen Reid Brown Raysman & Steiner

Thelen Their Oats: Will A New Name Lure Suitors?

Thelen LLP new logo.jpgAs we reported last month, Thelen Reid Brown Raysman & Steiner is on the prowl for a merger partner. And just like a divorcée plunging back into the dating market, the firm is taking steps to make itself more attractive.
Like changing its name. From the firm’s press release:

In a move to present a clear and strong brand in the legal marketplace, Thelen Reid Brown Raysman & Steiner LLP, an international Am Law 100 law firm, announced today that it is shortening the legal name of the firm to Thelen LLP.

The name change will be effective September 9 and will better reflect the firm’s 80-year history as one of the world’s premier law firms. A single corporate identity also has the added benefit of consistent branding in the domestic and global markets in which Thelen operates.

There are other advantages, too. As reported in today’s National Law Journal, name partner Jeffrey Steiner just defected to DLA Piper. This follows the departures of name partners Peter Brown (to Baker Hostetler) and Richard Raysman (to Otterbourg Steindler). Scrubbing their names from the firm name makes sense (and may have been required).
It’s much safer for the firm simply to be known as “Thelen.” Max Thelen isn’t going anywhere.
Thelen Announces New Firm Name [press release]
Defections continue at Thelen [National Law Journal]
Thelen Faces Departures During Merger Search [Legal Times]
Thelen, It Rhymes With Wheelin’ [WSJ Law Blog]

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