Move over Marie Claire and Elle, Sue's coming to town

Back in August, we reported that a magazine for female litigators was in the works. They were in the naming phase at the time, and we tried to help them out by surveying you about the worst of their proposed names, including such gems as “Chill,” “Woman Litigator,” and “Spirit, The Magazine for Women in e-Discovery.” Almost half of the voters chose “Trial Mama” as the worst of the worst.

Well, in that post, we asked you all to suggest better titles. And it seems the magazine mavens were listening. They have embraced the suggestion proffered by commentator #33 on that thread, and named the magazine “Sue, For Women In Litigation.”

Kudos to us for calling them out on terrible title ideas and kudos to you, anonymous ATL reader, for naming a new magazine. It launches January 2009, and will be published bimonthly. The magazine promises “stories of remarkable individuals along with expert advice, cutting-edge data and emerging trends to help readers gain more recognition, more equity and opportunity in the legal workplace.”

The mission of “Sue” after the jump.


Here’s the mission statement from the publisher’s press release:

Sue’s time has come. A record number of women hold top positions in the litigation field such as lawyers, litigation support professionals, technology experts, vendors, paralegals, e-discovery counsel and more. Thousands have fantastic careers. There are 370,000 women lawyers, 300,000 paralegals of whom 85% are women, and an unknown number in litigation support and vendors. A newly formed association, Women in e-Discovery, reports 1,0000 members joined in just one year. Women in litigation are excelling in other areas too – from e-discovery to education, business, legal vendors, politics and the arts. They wield millions of dollars in buying power and account for significant revenue-generating positions in almost all law firms.

Cha-ching. Advertisers, do you hear that?

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Even with such progress, stumbling blocks remain. Think of the gender discrepancy in wages: women lawyers get paid only 77% of what their male counterparts earn. In a female dominated field, paralegals earn only 93% of what men earn for the same job. Perhaps the biggest hurdle has to do with our own internal struggle-with issues like life balance and, yes, power.

Perhaps the Sue folks will follow the money and launch another magazine tapping the male legal audience. We’d recommend naming it “Briefs, For Men in Litigation.”

Earlier: Naming a magazine for female attorneys: Chill out, Trial Mama?

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