Watch Out, Ari Emanuel: Cravath Branches Into Celebrity Representation
Based on the anemic associate bonuses recently announced by Cravath, one might think that the firm is hurting. We hear that work at CSM is a little slow — and that there may be some anxiety over the staggering cost of the firm’s $900 million lease at Worldwide Plaza.
But don’t shed tears for Cravath just yet. The firm is still getting some high-profile engagements. From the New York Observer:
When agent Richard Leibner’s phone was ringing off the hook one night last week, everyone was asking him the same thing: Was his longtime client David Gregory the next host of Meet the Press, or wasn’t he? He called back, telling reporters he could neither confirm nor deny the report that first appeared on the Huffington Post.Perhaps this was because his agency, N. S. Bienstock, wasn’t representing Mr. Gregory on the deal. So who exactly was aiding the ambitions of NBC’s robo-newsman? ….
On Monday morning, with the deal finally made public, white-shoe New York law firm Cravath, Swaine, & Moore posted a brief item on its Web site, crediting two of its partners — Eric Hilfers and Robert Joffe — for handling the negotiations.
This engagement probably didn’t generate the seven- or eight-figure fees that billion-dollar M&A deals generate. But it’s still a cool and interesting gig, the kind that stands out to 2Ls going through fall recruiting.
More after the jump.
Cravath isn’t known for negotiating celebrity contracts. Most media groupies thought that David Gregory had turned to Williams & Connolly, home of “the legendary beltway firepower of Robert Barnett, who has represented everyone from Bill Clinton and Barack Obama to Cokie Roberts and, yes, the late, great Tim Russert.”
So how did Messrs. Hilfers and Joffe get in on the action?
[T]he dark-horse theory favored some connection to Mr. Gregory’s wife, Beth Wilkinson. Unlike some in his position, Mr. Gregory had the advantage of being married to someone with powerful negotiating credentials and powerful friends. The attorney prosecuted the Oklahoma City bombing case and became quite a star in her own right.
Indeed. Here’s the Times wedding announcement for Beth Wilkinson and David Gregory. The officiant at their nuptials was Judge Merrick Garland of the D.C. Circuit, one of the brightest lights in the federal judiciary, a big-time feeder judge who is often talked about as a Supreme Court possibility himself.
Mr. Joffe said he first met Mr. Gregory’s wife shortly after she became general counsel at Fannie Mae in 2005 (Mr. Joffe periodically advises Fannie Mae’s directors).Shortly thereafter, Mr. Joffe met Mr. Gregory for the first time, in Nantucket, where both families own summer houses. Mr. Joffe fondly recalled an evening when Mr. Gregory and his wife came over to his house for cocktails. Mr. Joffe said his son, who is a New York City school teacher, was thrilled to meet the real-life walking-talking TV journalist.
Houses in Nantucket or the Hamptons can be expensive — but the opportunity to rub shoulders with potential clients may justify the cost.
One random query. Beth Wilkinson was once a Latham & Watkins partner. Why didn’t she steer her husband’s deal to her former firm?
David Gregory’s Secret Agent Men [New York Observer]




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What a story that is not about layoffs or reduced bonuses? What gives?
I wasn't going to go to Cravath until I read this story. I am totally convinced now!
Please update immediately with a photo and bio of Eliza Gray.
david gregory is NOT a celebrity. just another random clown on a cable new show.
2Ls going into recruiting these days will take ANY JOB THEY CAN GET and this doesn't mean jack to them
More like "douche bag" representation.
I'm sure associates really got to sink their teeth into this work....uh....not really. I bet Joffe wouldn't let an associate touch this with a ten-foot pole.
This is exactly why Skadden is back to its time honored tradition of wiping the Ass Cravath after lunch. Normalcy has been restored.
Something investigative the makes a sensible argument, is related to biglaw and draws on multiple unrelated sources... is this really ATL?
4 needs to brush up on his current affiars. Meet the Press is on NBC which is not cable (although David does sometimes make spot appearances on MSNBC). RIP, Tim Russert!
Now I'm confused! Should I go to Cravath and hang with David Gregory or STB and chill with Justin Timberlake (http://abovethelaw.com/2008/03/bringing_sexy_back_to_simpson.php). Timberlake surely contributes more to the bottom line. But the Gregory representation is sure to pull down a lot of prestiges. I'm going to call Mr. Cogut and see if he can re-raise.
Perplexed and Easily Swayed 2L
9, it seems to be really ATL because it's written by Lat.
"This engagement probably didn't generate the seven- or eight-figure fees that billion-dollar M&A deals generate."
Yeah. Probably not, David.
So in addition to top flight corporate Cravath also does some really low end entertainment work? Awesome.
"cool and interesting gig"?!!! You're a tool, and so are any 2Ls that share your perspective. What a snoozer.
don't u mean ari gold?
don't u mean ari gold?
3 YOU are a douche!
18 looks Mexican.
This entire post is worthy of a mustache ride to oblivion. Now.
16/17 Ari Emanuel is the real agent that Ari Gold is based on
I am nailing a sheep.
Best nickname for mustache: Cookie Duster
Runner up: Pickle tickler
Honorable mention: Boner comb
Any others out there?
D-list "celebrity"
Apparently Vault is going to be releasing real-time rankings of law firms. I have heard it is going to be based on public deal announcements, etc.
I have also heard that Cravath is going to do really poorly for cutting bonuses and COLAs - they are probably going around the 8 or 9 mark.
Even at Cravath's princely hourly rates, I very much doubt that the tab approached the 10 or 15% that an agent would have charged to negotiate and write up the deal with NBC.
Since when does negotiating an employment contract for a very minor piece of talent constitute high-profile work? Both ATL and the Observer need to get a life.
If Cravath was retained as counsel for Larry Birkhead then I would be on board. David Gregory is not enough for me, but a summer of researching Anna Nicole's gold-diggery sounds endlessly entertaining. How could any lawyer working that case keep a straight face?
What moron law student would pick a firm based on that firm doing this deal? I work at a firm that represents some fairly high-profile athletes in a number of different capacities, and partners don't let associates anywhere near the work or the client. Maybe of counsel might get to help, but that's about it.
Agreed that Cravath was probably cheaper that forking over 10% to CAA (or Endeavor, if you prefer to stick with the Ari Gold/Ari Emmanuel meme.) But it's seems doubtful that Cravath could swing the same kind of deal that an agency would. Stars flock to William Morris, and not white-shoe lawfirms, for a reason.