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The 2009 ‘Obamaration’: Brought to you by Patton Boggs

Patton Boggs logo.jpgAs soon as they install a ray-gun on the iPhone, it will become the one true tool. It’s really not all that surprising that the people at the Apple App Store have come up with a way to virtually experience the overbooked Presidential inauguration with touch screen comfort:

The free 2009 Presidential Inauguration Guide landing screen features an inauguration countdown, as well as the distance the user is from the steps of the Capitol building, where the event takes place.

The application also provides information about metro service and parking garage locations, a Zagat guide of local restaurants, a list of free nearby Wi-Fi zones, and information about the afterparties that are sure to keep Washington abuzz all night.

Tool use > natural selection.

What is surprising about this latest application is that it was developed (in part) by a law firm:

The application’s developers, law firm Patton Boggs and public-relations firm Qorvis Communications, call it “THE guide to the inauguration,” though the two firms are only the latest to develop an App Store download that caters to the excitement surrounding the inauguration.

Is Patton Boggs making any money off of this free application? In this market, you can’t have too many revenue streams.

iPhone app navigates Obama inauguration [CNet]
Inauguration Prep [WNYC]

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