Dating is a mix of exhilaration and dejection, depending on your success or failure. It can be tough on the ego if you make a move and get rejected.
Some say it’s easier online. You wink, poke, or send a message. If not winked, poked, or messaged back, you can move on to the next strategically photographed person whose profile reveals their love of music, movies, and traveling. It’s all anonymous, so the rejection doesn’t sting like it does when it happens in person.
Or maybe it does sting. Maybe it stings enough to warrant a $5 million-plus class action suit.
Match.com makes the promise that if you use their site, you will “Find Love. Guaranteed.” But there’s something that’s not guaranteed: That the person to whom you’re reaching out is actually active on the site. From the New York Post:

A Brooklyn man sued Match.com yesterday for inflicting “humiliation and disappointment” on lonely hearts “who feel rejected when their e-mails get no reply.”
Sean McGinn alleges the popular matchmaking Web site dangles phony date bait by posting profiles of people who no longer subscribe to its $39.99-a-month service.
As a result, lovelorn singles have been “defrauded” out of millions of dollars and countless hours spent sending heartfelt missives in vain, the 37-year-old TV producer says.
Most members of Match.com — which claims 86 million searches a month in the United States — are actually unavailable because they “are canceled subscribers or never subscribed at all,” according to his suit filed in Manhattan federal court.

McGinn is not alone. Fifteen other disgruntled Match.com users will join the case, says his attorney. And he’s not alone in love either. He’s currently in a relationship, thanks to Match.
Eric Turkewitz says the humiliation McGinn suffered through unreturned winks “will be nothing compared to being known as the guy that sued Match.com for humiliation and disappointment.”
But we think there’s something satisfying in being able to sue a tease.
DOT-COM HAS ‘DATE’ IN COURT [New York Post via New York Personal Injury Law Blog]