Advertising, New York Times, Weddings

Rejected by the NYT Weddings Editors? Fake Law Firm Fights for YOU!

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As ATL’s resident expert on the New York Times weddings section, we hear all the time from bewildered couples who didn’t make it into the paper. And they’re hurting.
No matter how raucous the reception or how passionate the wedding night, when the mother of the bride rips open the Sunday Styles section and realizes that her bridge club isn’t reading about her little princess — well, the ensuing bitterness and second-guessing can cast a pall over the whole weekend (and, in some cases, the whole marriage).
These are real families, experiencing real heartbreak. And now, a fake law firm offers to help. Via the Village Voice, we received a video advertisement for a firm that offers to “sue the New York Times so hard for you” — and collect cash, an apology, and maybe even a court order placing your announcement in the paper.
The Voice’s Runnin’ Scared blog predicts, “Since the ice has been broken, expect a class action suit any day.”
The amusing video, after the jump.



We’re a little unclear about the potential basis for a fake lawsuit here. Probably something about section 90 of the Restatement of Contracts.
(For those of you hoping to avoid the sting of NYT rejection, here are the paper’s wedding announcement submission guidelines. They’re quite lengthy, but we suggest that you learn them by heart — especially the part about your eyebrows being on exactly the same level.)
Fake Law Firm Fights for Your Right to Appear in Times Wedding Section [The Village Voice]
Glinder and Glinder Will Fight for Your Wedding Announcement [YouTube]
How to Submit an Announcement [The New York Times]

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