Copyright, Fashion, Intellectual Property, Trendspotting

All the Rage: Fashion Design Litigation?

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What should be done to protect fashion designers from copycats? Law professor Gerard Magliocca would probably say nothing, but other observers are more sympathetic to the designers. Law profs Scott Hemphill (recently married) and Jeannie Suk (half of celebrity couple Feldsuk) propose what they call “the squint test.”
Although fashion designs don’t currently enjoy copyright protection, designers who feel they’ve been ripped off do have other options. They can try suing under a theory of trade dress infringement, which is exactly what some of them have been doing.
Trade dress litigation over fashion designs seems as ubiquitous this season as thigh-high boots. Alexander McQueen recently sued Steve Madden, claiming that Madden’s Seryna peeptoe bootie is a ripoff of McQueen’s Faithful model (see for yourself here). Meanwhile, Forever 21, the fashion retailer known for cheap knock-offs, umm, affordable interpretations of designer fashion, has settled a lawsuit brought by Trovata, the Newport Beach clothing company. Trovata claimed that Forever 21 was copying its striped tees, sweaters and blouses.
You can read more, compare the designs, and comment, over at Fashionista (links below).
McQueen Sues Madden: Halle-f*&%#ng-lujah [Fashionista]
Settled & Stuff [Fashionista]

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