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Above the Law and Breaking Media Continue Pursuit of World Domination

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Greetings, Above the Law readers. We interrupt your regularly scheduled programming to bring you an announcement relating to our parent company, Breaking Media.
From our press release:

Jonah Bloom, currently editor of Crain Communications’ Advertising Age, will be joining Breaking Media, the B2B digital blog network that publishes the popular sites Above The Law, DealBreaker, Going Concern and Fashionista, as Chief Executive Officer and Editor in Chief. In addition, Breaking Media announces that Matt Creamer, senior editor at Advertising Age, will be joining the company as Executive Editor. They begin January 4.

Bloom and Creamer bring to Breaking Media extensive experience in B2B news and information. During their tenure, Bloom and Creamer helped lead the transformation of Ad Age into multiplatform information brand, greatly expanding its audience and its digital presence with newsletters and blogs and evolving the content to serve the media and marketing business with intelligence that went well beyond breaking news.

At Breaking Media, Bloom and Creamer, along with Publisher-Chief Operating Officer David Minkin, will be charged with the continued growth of the company’s existing stable of websites and with leading expansion into new coverage areas.

What does this mean for ATL on a day-to-day basis? Well, your above-signed writer will be returning his full-time focus to writing and editing posts on Above the Law. Observant commenters have noticed our byline appearing with increased frequency over the past few weeks; now you know why.
UPDATE: In response to some of your comments, we’re happy to report that the rest of Team ATL — Elie, Kash, and all the columnists — will remain in place.
FURTHER UPDATE: To the extent that this is a “demotion” for us, it was one that we requested (and that the company accommodated). Above the Law is our baby, and given our “control freak” tendencies, we wanted maximum involvement with it.
Full press release, after the jump.


BREAKING MEDIA, LLC ANNOUNCES JONAH BLOOM, EDITOR OF ADVERTISING AGE, WILL JOIN COMPANY AS CHIEF EXECUTIVE OFFICER AND EDITOR IN CHIEF
NEW YORK, NY, December 9, 2009 – Jonah Bloom, currently editor of Crain Communications’ Advertising Age, will be joining Breaking Media, the B2B digital blog network that publishes the popular sites Above The Law, DealBreaker, Going Concern and Fashionista, as Chief Executive Officer and Editor in Chief. In addition, Breaking Media announces that Matt Creamer, senior editor at Advertising Age, will be joining the company as Executive Editor. They begin January 4.
Bloom and Creamer bring to Breaking Media extensive experience in B2B news and information. During their tenure, Bloom and Creamer helped lead the transformation of Ad Age into multiplatform information brand, greatly expanding its audience and its digital presence with newsletters and blogs and evolving the content to serve the media and marketing business with intelligence that went well beyond breaking news.
At Breaking Media, Bloom and Creamer, along with Publisher-Chief Operating Officer David Minkin, will be charged with the continued growth of the company’s existing stable of websites and with leading expansion into new coverage areas.
“Breaking Media has the right blueprint for today’s news environment. It prizes the timely delivery of relevant content with a strong voice,” said Bloom. “It has established a foothold in some fascinating markets in which there’s strong demand for news, analysis and shared knowledge. I am excited about helping to build a company that will serve the growing professional audience that increasingly lives online. I’ve always loved and been a big proponent of the potential of trade publishing — and obviously it has to evolve if it’s going to continue to deliver for both professional communities and the marketers that want to engage them.”
“Breaking Media believes in the power of reporting, but its writers understand how the interaction with the audience is changing,” said Creamer. “It’s a great opportunity to shape the future of business-to-business journalism.”
Breaking Media is currently one of the internet’s leading blog networks reaching over 1.2 million young professionals per month in a variety of industries including law, fashion, finance and accounting. It currently serves four professional segments: attorneys (with AboveTheLaw.com); financial-services employees (Dealbreaker.com); accountants (GoingConcern.com); and the fashion business (Fashionista.com).
The company was founded by Carter Burden III, founder and CEO of managed hosting provider Logicworks and Justin Smith, currently the President of Consumer Media for Atlantic Media, where he oversees all aspects of Atlantic Media’s existing consumer properties, which include The Atlantic Magazine, TheAtlantic.com, and Atlantic Live.
“We are thrilled that Jonah and Matt have joined the Breaking Media team,” said Smith. “Jonah and Matt’s editorial leadership skills and deep B2B publishing experience will accelerate Breaking Media’s goal of becoming America’s leading next generation digital B2B publishing company.”
Bloom joined Ad Age in 2002 as executive editor, having previously overseen the successful U.S. launch of the Haymarket Publication PRWeek as news editor and later as editor-in-chief. Before that he launched and edited the London-based publication Campaign Media Business. He’s also held reporting and editing roles on Press Gazette, Accountancy Age and PrintWeek. His stories have also been published in several national dailies in the U.K., including The Financial Times and The Guardian.
Creamer joined Ad Age as a reporter in August 2004. In 2006 and 2007, he was awarded by the Society of American Business Editors and Writers for breaking news coverage. In his most recent role, as senior editor, he was responsible for developing Ad Age’s global coverage and managing its special reports among other editorial duties. He came to Ad Age following a stint as associate editor at PRWeek magazine, where he led the magazine’s media coverage. Prior to that, he worked at the Anniston (Ala.) Star, where he wrote about environmental issues. He has also written for such publications as the New York Daily News and the New York Observer.
# # #
For additional information or interview requests, please contact:
David Minkin
Publisher & COO
(212) 334-1871
david@breakingmedia.com

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