Comments on: Adventures in Lawyer Advertising: What the MoFo?

By: guest

guest — Tue, 02 Mar 2010 20:33:40 +0000

As a partner in a design and communication firm I’m really surprised and disappointed by this site. Like most designers, I am familiar with Pentagram’s body of work and their many talented partners. How this slipped through the cracks I can’t frankly fathom? All the components of a strong site are missing; branding, messaging, navigation, consistency. To top it all off, the commitment to MOFO is a infantile choice for a law firm or any company that’s not in fashion, snowboards or surfing. Overall, this is an excellent example of name recognition beating common sense into submission.

By: guest

guest — Wed, 17 Feb 2010 01:33:04 +0000

For the last several years Mofo management has been living under the delusion that they are becoming a major presence in NY, even suggesting that their headquarters would be moving there from San Francisco. It hasn’t quite worked out that way. In pursuing this folly they’ve gained a mediocre practice in NY while losing their edge in California. Certain NY partners have capitalized on management’s zeal by playing them like a Madoff violin, thus the new website.

By: guest

guest — Tue, 09 Feb 2010 23:06:38 +0000

Imposing + Agile = We’re fat as elephants and drive Jaguars.
#29 is a meta-shtick.

By: guest

guest — Mon, 08 Feb 2010 15:22:52 +0000

they cut associate salaries for this??

By: guest

guest — Sun, 07 Feb 2010 08:01:36 +0000

Can someone explain what this even means?
“Ranking in the top 10 firms takes a little something extra something about a firm’s culture and it speaks volumes.”
- direct quote from square 18 of the advent calendar thing.
Please don’t tell me the “MoFo difference” is crap grammar and/or nonsensical reasoning.

By: guest

guest — Sat, 06 Feb 2010 19:52:26 +0000

So it only looks like their english site is on crack…maybe this is in keeping with their year of Asia or whatever plan…as in they will only try to maintain a professional appearance in Asian languages

By: guest

guest — Fri, 05 Feb 2010 18:17:30 +0000

I met the firm’s chair at a LGBTG fundraiser in SF a couple years ago, when I was 2nd year @ peer BigLaw firm. He was completely bland, notably dapper, and oddly kind of out of it…maybe the place is on autopilot and it’s whoever grabs the throttle gets to fly the plane. Or the design the website.

By: guest

guest — Fri, 05 Feb 2010 11:14:10 +0000

When a rogue partner (even a female NY partner) can get away with hijacking so much of a firm’s resources and money — without any knowing!!! — one has to wonder what else may be remiss and mismanaged within the firm. As a potential client, I would never trust them to manage my matters, based purely on the evidence this embarrassingly bad and useless, backfiring web site indicates about runaway costs, hideous judgment, and totally absent management oversight (or the cajones to stop this kind of recklessness). Stay away from my matters, please, or I might have a cow!

By: guest

guest — Fri, 05 Feb 2010 10:27:31 +0000

I sent this to my mom and she has now added the phrase “What the MoFo?” to her daily lexicon. Everything from, “What the MoFo is this about an NFL lockout?” to “What the MoFo am I going to do about my messed up highlights?”

By: guest

guest — Thu, 04 Feb 2010 22:23:39 +0000

As a former MoFo, all I can say is Jesus, God. Who the f*ck designed this monstrosity? And did they design the site for the blind? Or were the designers themselves blind? This is awful. Associating myself with this panty-waste marketing drivel totally degrades my resume. Thanks, a**holes.