Advertising

Bingham McCutchen's High-Flying 'Diversity' Ad

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Take a look at this picture and tell me how flying animals represent diversity:

via Copyranter.

I don’t even know what the hell is supposed to be going on in this picture, so I’ll let a professional in decoding advertising messages explain…

Copyranter, who has an entire blog devoted to bringing these kinds of advertising abominations to light, breaks it down for us:

They’ve got flying elephants, turtles, crocodiles, manta rays and whatnot, representing, I guess, all the races of the world they have working in their offices. You guys seriously need a new ad agency to separate yourselves from the pack.

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Not everybody has a black friend, so let me give you a little tip: African-Americans do not, instinctively, identify with elephants and other animals that can been seen on a Kenyan safari. Okay? I was born in Queens. When I think of diversity, I think of people from Brooklyn. When I see a flying elephant, I think of a Disney movie. A crocodile doesn’t represent my inclusion in your firm, a crocodile represents the senior associate looking for an opportunity to bite my head off.

Look, I get it, I liked the Lion King too. But please understand that black people really don’t like being compared to animals. Next time, use a Crayola box or something.

Bingham’s Wild Kingdom. [Copyranter]

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