One possible answer: your photograph (or lack thereof). As law firm marketing consultant Dion Algeri told Adrian, pictures are “extremely important” to attorney bios on law firm websites. Over at Great Jakes, Algeri analyzes the lawyer photos on the websites of ten different law firms: Axiom, Babcock Partners, Boies Schiller, Cravath, Edelson McGuire, Greenberg Traurig, Linklaters, Proskauer, Walkers, and White & Case. He notes a trend: “[F]irms are now recognizing the importance of these images and are investing in more lush and engaging photos.”
We’ve previously explored the world of law firm website photos in the pages of ATL. We’ve poked gentle fun at the body shots at Ballard Spahr and the action shots at Cox Smith. We’ve marveled at the split personalities of lawyers at the Van Winkle Law Firm. We’ve ogled the hotties on the website of Davis Polk.
But we’ve never come across an attorney profile photo as awesome as this one….
We’d like to use this photo as the basis for a possible contest. Take the bio above, including the photo of the empty chair, but strip out the biographical paragraph for David Spencer.
Now compose an alternate bio, as short as one sentence and no longer than one paragraph, to replace the existing paragraph. Place it in the comments to this post. If we get enough funny, clever entries, perhaps we will do a contest. (If not, we’ll hopefully enjoy at least a few chuckles on this Friday afternoon.) Thanks!
Earlier: What’s Wrong With Your Law Firm Bio?