6. McLennan Ross: Ross Fishman characterizes the card of McLennan Ross, a regional firm with over 75 lawyers, as “simple but cute.” I concur; it’s clever and chuckle-worthy. View it here.

7. Proctor Heyman: Like Haynes & Boone, Proctor Heyman designs its holiday cards around a specific theme. From founding partner Kurt Heyman:

We are pleased to defend our title with this entry into the Holiday Card Contest. We continued with our iconic musical theme from the past (e.g., the White Album, Abbey Road, the Blues Brothers and Band on the Run), and this year we had to find a way to accommodate our growth to nine attorneys. As for your request for “cards with some attitude, with that extra je ne sais quoi” — ours has attitude and quoi to spare.

Indeed it does. Check out their card — and marvel at the make-up on these guys! — here.

8. Sedgwick: A fine effort. Rule #3 reminds me of this recent great story, and rule #7 is clever in a lawyerly way. (But one tipster finds it a little too edgy, noting that a few of the rules “seem mildly inappropriate for a corporate law firm to be mass-sending.”)

The Sedgwick nominator explains: “We based it upon our new advertising and branding campaign, ‘Sedgwick’s Rules,’ and wanted to incorporate a bit of humor too.” They succeeded; behold their card here.

9. Skadden Arps: Some might find this card a little too safe, maybe even boring. But the nominator makes a good case for it: “[I]mpressive. The 3-D animation is much more interesting that the typical eCards that I have seen. The music and graphics give it a nice holiday feel, and the airplane concept was a clever way to incorporate all their offices. I even tried making the paper airplane, and it flies really well.”

The Skadden holiday card also comes stuffed with Skadden prestige, which bumps it up a notch. Fly over here to see it.

10. Stinson Morrison Hecker: This well-illustrated and charming card highlights several of the firm’s most notable practice areas. The nominator provides background: “Stinson Morrison Hecker’s first-ever holiday e-card had them working with legendary greeting card company, Hallmark — a fellow Kansas City institution, as well as a firm client.” View it here.

11. Tydings & Rosenberg: This card has subtle appeal. The nominator submits: “This card is not funny, but from a marketing perspective, it does what it is supposed to do. Tydings is a medium-sized Maryland firm, and it is playing that up in this card about Maryland. E-cards are created by firm marketing departments, but too many of the e-cards have nothing to do with the firm.”

Ross Fishman is also a fan. Receive your holiday tidings from Tydings over here.


So there you have them: the 11 cards that are, in our (admittedly subjective) opinion, this year’s finest law firm holiday cards. Congratulations to the clever and creative people who created these delightful works. Who says law firms don’t have humor or style?

Vote for your favorite in the poll below. We’ll keep the polls open through TUESDAY, JANUARY 3, 2012, at 11:59 PM (Eastern time). This gives you ample time to campaign for your pick over the holidays (and enlist your friends and relatives in the cause). Good luck!

P.S. Speaking of contests and getting out the vote, if you’re enjoying this contest — or if you’ve enjoyed any Above the Law story throughout the past year, or if you appreciate our coverage of such subjects as law firm bonuses — please consider voting for ATL in the ABA Journal’s Blawg 100 contest, under the “News” category.

Thanks, and Happy Holidays to all!

Which law firm has the best holiday card for 2011?

  • Haynes & Boone (33%, 715 Votes)
  • Akin Gump (30%, 653 Votes)
  • Proctor Heyman (17%, 358 Votes)
  • Manatt, Phelps & Phillips (9%, 203 Votes)
  • Fenwick & West (3%, 57 Votes)
  • Stinson Morrison Hecker (2%, 47 Votes)
  • Skadden Arps (2%, 39 Votes)
  • Crowell & Moring (2%, 33 Votes)
  • McLennan Ross (1%, 23 Votes)
  • Sedgwick (1%, 21 Votes)
  • Tydings & Rosenberg (0%, 18 Votes)

Total Voters: 2,167

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The 10 best holiday e-cards so far. From 6 countries. [Ross Fishman's Law Marketing Blog]

Earlier: Above the Law’s Third Annual Holiday Card Contest (2011)
ATL Holiday Card Contest (2010): The Winner!
ATL Holiday Card Contest (2010): The Finalists!
Above the Law’s Second Annual Holiday Card Contest (2010)
ATL Contest: Akin Gump Has the Coolest Holiday Card (2009)
ATL Contest: Holiday Card Coolness (2009)


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