Arent Fox, Asians, Basketball, Intellectual Property, Sports, Trademarks

Will the Real Jeremy Lin Please Stand Up? And Then He Can File a Trademark Claim for LINsanity

While most of America has been going gaga for God’s new chosen athlete, Jeremy Lin, I’ve been quietly lamenting the fact that my own hometown TTT excuse for an NBA team, the Golden State Warriors, were the ones who gave him up.

it seems like everyone wants a piece of the Linsanity, even on a legal level. Last week we wrote about a man with no actual connection to Jeremy Lin who tried to trademark “Linsanity.” That guy simply, “wanted to be part of the excitement.” Sure, by making money off of someone else’s name, whatever. Since then several more people have attempted the same absurd bandwagoning.

But finally, Jeremy himself has filed an application to trademark his own catchphrase. Shocking, right?

He actually filed the application a while ago, on February 13. But the media didn’t catch up until the last few days. From the Washington Post:

The filing came six days after Yenchin Chang, a 35-year-old Alhambra, California, resident with no ties to Lin, became the first to apply for a Linsanity trademark, according to the website.

A second filing was made on Feb. 9 by Andrew W. Slayton of Los Altos, California, and on Feb. 14 there was another filing by Yoonsoo Stephen Kim of Duluth, Georgia.

Are you serious? These people need to slow their roll. Instead of trying to steal someone else’s name, why don’t they create something to make them famous and rich, like inward singing or a jump to conclusions mat?

Not that anyone should be particularly worried about Lin getting what’s his. He has some high-powered legal counsel on his side (plus, it’s like, his name):

“We’re prepared to enforce his intellectual property rights,” Pamela M. Deese, a partner in the law firm Arent Fox LLP, said in a telephone interview, confirming that she had filed the application on Lin’s behalf.

His filing “seeks to use Linsanity for goods such as bags, cups, clothing, toys and beverages.” Hopefully Linsanity will continue for as long as it takes for the application to go through. And if the stars align just right, we will all be buying Linsane Cola just as the NBA Finals start.

Jeremy Lin files application to trademark ‘Linsanity’ [Washington Post]

Earlier: LINtellectual Property Concerns To Entertain Ivy League Grads Who Aren’t LINSANE

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