Fashion, Fashion Is Fun, Trademarks

Knock It Off: Gucci Wages Trademark War Against Guess

Gucci faced off against Guess in federal court for the first time yesterday. Did anything interesting happen in court?

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It’s been almost three years since Gucci first sued Guess for trademark infringement, but the drama keeps on coming. The case first became a tabloid darling when in 2010, Jonathan Moss, Gucci’s former in-house counsel, was turned out like last season’s shoes.

Apparently Moss had forgotten to renew his bar membership, and in the world of fashion law, one day you’re in, and the next day, you’re out (just like on Project Runway). Because there’s only one thing worse than faux leather, and that’s faux lawyering.

Armed with new lead counsel, Gucci faced off against Guess in federal court for the first time yesterday. While Gucci claimed that Guess had attempted to produce copycat designs, Guess countered that its products could never be confused with that of Gucci — after all, no one’s rapping about Guess.

Did anything else interesting happen in court?

Read more at Fashionista….

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