Cease & Desist Letter Met With Hardcore Trolling

Don't use the word "cronut." Unless you're prepared to publicly mock the trademark holder.

@DominiqueAnsel I am so sad I upset you, I started to cry & I immediately reached for a Kleenex… I mean paper facial tissue #NotACronut

Rounds Bakery, the self-described home of Reno’s best bagels, responding to a cease and desist letter from Dominique Ansel. Rounds had offered a hybrid croissant-doughnut and that sticks in Dominique Ansel’s craw as the registered trademark holder of the “Cronut.” What followed on Twitter was epic trolling by Rounds, listing every proprietary eponym they could think of.

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