Inside The Rapidly Evolving World Of Law Firm Websites

How are the goals of law firm websites changing?

Ed. note: This is the latest post by Above the Law’s guest conversationalist, Zach Abramowitz, of blogcasting platform ReplyAll. You can see some of his other conversations and musings here.

The first time I ever looked at a law firm website was before my interviews at the end of 1L summer. I was following the order of my career officer that I research the firms in advance so as not to look like an uninformed plebe; no such luck. And, for the two years I worked in Biglaw, the only reason I would ever look at my firm or other firms’ websites was if I needed a face to go with the voice of another associate who I’d spoken to on the phone. At no point in time did care about any of the professional resources and definitely not the marketing information.

But as the world wide web grows even webbier, law firms have started to rethink how they can leverage a good site.

Now, since I know nothing about the complex underworld of law firm sites, I’ve decided to do something different this week and disinvite myself from my own conversation. Instead, Guy Alvarez, cofounder of Good2bsocial and The Social Law Firm, has brought in three experts — Jaron Rubenstein, president of the Rubenstein Technology Group, Brandie Knox of Knox Design Strategy, and Robert Algeri, partner at Great Jakes Marketing Company — to discuss how the goals of law firm websites are changing.

Check back, the conversation will be developing over the next few days…

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Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.

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