Can You Blog And Tweet Your Way Out Of Biglaw?

Can blogging and social open up more career options for Biglaw associates?

Ed. note: This is the latest post by Above the Law’s guest conversationalist, Zach Abramowitz, of conversation platform ReplyAll. You can see some of his other conversations and musings here.

In my two brief years as a lawyer, I met a whole bunch of people who wanted out of Biglaw, but didn’t really know how to make the move. Since leaving law and working in both content marketing and social media, I’ve wondered why more associates don’t start a blog? Maybe I had colleagues that were blogging and I just didn’t know them because I hung out with the other legal underachievers? Can blogging and social open up more career options for Biglaw associates?

To answer this question, I’m bringing in the big guns: Kevin O’Keefe, founder of LexBlog, the Lex Blog Network. I had the opportunity to hear Kevin O’Keefe speak at last year’s ATL Attorney@Blog conference (shameless plug: get your tickets to Converge here). Kevin was on one of the panels and, in explaining why it’s important for lawyers to blog, he used a line that stuck with me: “Blogging is a conversation.” I couldn’t agree more. I’ve been following his work since, and I’m thrilled to get a chance to pick his brain here on Above the Law.

Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.

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