If Uber Really Sabotaged Lyft, Should That Be Legal?
If the effect of a free market is companies spending time, money and pretentious white board sessions figuring out the most creative way possible to f**k your competitor, who does this benefit?
I have a hard time taking Medium too seriously, but this morning a story that appeared in my Facebook feed on Uber and Lyft caught my eye. Now, unless you love MBA speak, you’ll have hard time making it through the whole post, but amidst all the economics babble, there is this little gem:
Uber decided to target interaction failure on Lyft by contracting third-party agents to use disposable phones to hail Lyft taxies. Before the Lyft taxi arrived at its pickup location, the Uber-contracted agent would cancel the ride. With so many cancelations on the Lyft platform, drivers would become frustrated driving for Lyft and, in some cases, switch to Uber. A smaller number of drivers on the Lyft platform meant longer waiting times for traveler. This would, in turn, frustrate travelers, eventually spurring them to abandon the platform.
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Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.