Misadventures In Attorney Advertising: We'll Do The Sh*t Work

An unfortunate way of saying you'll do the dirty work.

OuthouseThis poor law firm. It’s a small outfit that specializes in healthcare law, branding themselves as “not your uncle’s law firm.” Meet Burgeon Legal Group.

Again, this isn’t a Biglaw firm, they are just trying to come up with new ways to meet the needs of their clients. Hell, they are probably trying to disrupt… something. So they are offering a smaller package of legal services. Which is a good thing, at least in theory. But they’ve devised an unfortunate name for the program.

Out-House_Counsel

OUT-HOUSE COUNSEL

Either you’re a large corporation with an entire legal department replete with skilled and specialized attorneys, who are either not well-versed or not interested in Medicaid law, or you’re a small operation and you don’t have the budget, the office space or the work to support a full-time lawyer. In either scenario, our “Out-House Counsel” package may be for you. It provides the ability to have a lawyer on call, working for you when you need, without the commitment of hiring one as a full-time employee. Try one of our smaller packages – e.g., ten monthly hours – and you can utilize us for anything from a quick email or call to training or case work at a pre-set, pre-paid fee. This increased ability to communicate on an array of topics leads to early detection and resolution of potential issues before they become out-of-hand, expensive, and time consuming.

Yup, that’s right, Out-House Counsel. They named their legal services after the old-timey word for a toilet. I get they were trying to make a play on “in-house counsel,” but really, have none of them ever read Little House on the Prairie? This isn’t some word that has fallen into complete disuse — it’s referenced in dozens of movies, TV shows, and Red Dead Revolver. There is really no excuse.

As our tipster noted:

I don’t think this term means what they think it means… unless they mean that the work that they are willing to do even shitty legal jobs.

Sponsored

Well, there you go. Maybe they are just trying to signal their willingness to sink to the very bottom of the legal profession in order to get the job done. But somehow, I don’t think that’s what they had in mind.

Sponsored