Do Lawyers Need Virtual Receptionists? A Conversation With Ruby Receptionists Founder Jill Nelson

This exciting start-ups is marketing to solo lawyers.

The ReceptionistEarlier this year I went to the Clio Conference (disclosure: Clio covered my travel costs and provided me with a hotel room) in part to learn about some of the exciting start-ups marketing to solo lawyers. Most of the companies I visited with were software companies like Alt Legal,  Lexicata and PrimaFacie.

One of the companies that stuck out to me was actually not a software company: Ruby Receptionists. What were they doing at Clio Con? It turns out that solos and small firms need receptionists too and, as a result, many of the Portland based company’s customers are attorneys. It also turns out that Ruby is doing pretty well. Not that investments are some sort of tell-all, but the company secured an investment of $38M in June of 2015 (not bad for a receptionist!).

The truth is (and I know this as a start-up founder) coming across as small time is not a good look for getting and keeping business. When someone calls your office, having a human on the other side is a very simple way to build trust, even if you’re working from home or a shared space. I was intrigued by the offering (plus their sales and marketing team had a good vibe) and I wanted to know more about Ruby. So today I’ve got Jill Nelson, the company’s founder and CEO on ATL to tell us more about her company and why they’ve been such a good fit for lawyers. Wanna follow along like a fly-on-the-wall? Click below the conversation to get updates.


Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.

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