How To Build An Innovative Legal Business: Conversation With Jonathan Pollard
Being innovative doesn't require new, sexy (and expensive) technology.
Last week, I wrote about the difference between technology and innovation in the legal industry. Although I suggest you read the whole thing, the short version is that being innovative doesn’t require new, sexy (and expensive) technology. And, as I discussed last week with Rimon P.C. founder Michael Moradzadeh, innovation, when done right, can often mean realizing that widely available technology (in the case of Rimon, email and video chat) has allowed a new business model to take root.
Today, I am going to kick off a conversation with another innovative lawyer: Florida-based litigator and trial lawyer Jonathan Pollard, who started his career at litigation powerhouse Boies Schiller before opening a boutique in Fort Lauderdale specializing in fair competition law and trade secrets. Pollard has grown the firm in every metric imaginable over the last five years. But it was Pollard’s LinkedIn posts that caught my eye, not because they typically get hundreds of likes or comments (which they do), but because many of them focus on entrepreneurship — he recently gave a $1,000 prize for the best business plan to start a cleaning company — and hustle. They are often brash and not traditionally lawyerly, but Pollard is not shy. Pollard’s online presence is just the tip of the iceberg — he has very pointed opinions on what today’s lawyer needs to do in order to succeed. How can you grow a midsize or boutique practice and how can you get creative with business development? Follow along as our conversation unfolds and thanks to Planet Data, the best eDiscovery company in the legal universe, for sponsoring this conversation and putting a spotlight on innovative attorneys.
Zach Abramowitz is a former Biglaw associate and currently CEO and co-founder of ReplyAll. You can follow Zach on Twitter (@zachabramowitz) or reach him by email at zach@replyall.me.
