Betterment.com targets associates, not partners

Law firm associates are busy. Durr. That’s the price you pay for a six-figure salary in your mid-twenties. You work long nights and all weekend now so you won’t have to when you’re old, right? You put in the hours to pay off your debt and save so your kids won’t have the debt in the first place.

To save effectively, you need to build your investment portfolio. But it takes a lot of time and effort. I know the last thing you want to do after a 12-hour workday is research the Dow and rebalance your portfolio. And frankly, the investment industry is geared towards old rich men and baby boomers anyway. Investment management isn’t only time consuming, it’s also prohibitively expensive. Top mutual funds will often have minimum balances of $500,000.

That’s where Betterment.com comes in. It’s a hands-off solution with no minimum balance, aimed at the up-and-comers, not just the already-theres.

“Betterment is built for associates, not partners,” says CEO Jon Stein. “We are time-saving, so you can get outside and enjoy your five hours off on the weekend between 90-person phone calls.”

Whether you stick around for a long-term BigLaw career as a partner or peace out to follow your passion for photography, Betterment.com is still the best way to grow your savings.

“We’re accessible, so you can always get your money back when you need it, without a fee — in case you leave the firm as early as you told your friends you would in law school,” Stein says.

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“Not just lawyers but doctors and dentists, teachers and secretaries, engineers and creative directors — they all are too smart to gamble their money away via active trading and too busy to spend time picking, monitoring, and rebalancing their own diversified portfolios.”

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