Advertising

As we enter the holiday season, we’d like to give thanks to our excellent advertisers here at Above the Law, who bring us and our readers great cheer:

If you’re interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email [email protected]. Thanks!

Over the holiday weekend, there’s been a lot of activity surrounding the racist law firm advertisement we wrote about on Wednesday. First, the firm’s Facebook page declared that the firm was the victim of hacking and that they absolutely did not sanction the ad for their firm posted on YouTube.

Then the head of the production company who posted the ad — and who employs the stereotypical character in multiple ads — wrote a missive swearing that it was hired by the firm and that they provided the script. The production company is also butthurt that Above the Law labeled the ad racist, even though the YouTube post openly trolls viewers to lighten up about its content. I wonder why they’d expect people to be up in arms over their content. Certainly not because they expect people to think it’s racist.

Now the law firm has sent us a direct statement, and this whole tale is super-crazy…

double red triangle arrows Continue reading “The Racist Law Firm Ad Update — The Maligned Law Firm Speaks”

What the hell is this?

Well, I’ll tell you what it purports to be. It purports to be an advertisement for a personal injury law firm. Therefore, you’d expect it to have a bunch of testimonials from downtrodden people whose suffering is slightly eased by the BIG CASH AWARD that the law firm helped them secure. Then we’d see a pair of attorneys sitting on a desk in front of a bunch of law reporters swearing that they “will fight for you” with all the inflection and passion that Stephen Hawking would give that line read. It’s a pretty simple formula. The ads are always terrible, but they’re safe. And if you’re going to take a risk, try to make an awesome ad like this one.

Or you could just hurl racist imagery at us with the production values of a public access program….

(Please note the UPDATES added below.)

double red triangle arrows Continue reading “Law Firm Advertising — Now With More Racism!”

We’d like to take a moment to express gratitude and extend thanks to our wonderful advertisers here at Above the Law, who help put food on all of our tables:

If you’re interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email [email protected]. Thanks!

‘Who needs a bonus? We have these nifty red hats!’

The holiday season is upon us, and yet again, you have no idea what to get for the fickle lawyer in your life. We’re here to help. Even if your bonus check hasn’t arrived yet, any one of the gifts we’ve highlighted here could be a worthy substitute until your employer decides to make it rain.

We’ve got an eclectic selection for you to choose from, so settle in by that stack of documents yet to be reviewed and dig in….

double red triangle arrows Continue reading “The 2013 ATL Holiday Gift Guide”

The holiday season is upon us, and we hope that we’ll be the first ones on your list when you schedule your party destination plans. Just in case the giant ad bar at the top of the site wasn’t a good enough reminder about the Above the Law holiday party, I’m here to give you all of the details again.

This year, our sponsors are almost as prestigious and superior as our readers: Prestige Legal Search and Superior Discovery. Here are all of the details that you need to know:

Thursday, December 5, 2013
7:00 p.m. – 10:00 p.m. at Dewey’s Flatiron in New York, New York
OPEN BAR FOR ALL THREE HOURS

You’ll get to meet all of the Above the Law editors, some of our finest columnists, and sample each of our specialty drinks. Alcohol is a great social lubricant, and we know that all of our guests will be especially well-lubed (which is almost definitely what she said).

Dewey think you’re going to have a blast at our holiday party? Totally! You know you want to come. RSVP below to join in all the fun:

Ed. note: This is the latest installment in a series of posts on lateral partner moves from Lateral Link’s team of expert contributors. Today’s post is written by Michael Allen, the Managing Principal of Lateral Link, who focuses exclusively on partner placements with Am Law 200 clients.

Lateral matchmaking is hardly ever “love at first sight, at last sight, at ever and ever sight.” It is a rigorous process that requires a multifaceted approach to satisfy a multitude of criteria. If you are questioning the degree of your lateral attractiveness, allow me to explicate this below.

Each firm has a unique culture and looks for different traits in lateral partners. Nonetheless, most firms have a baseline, a minimum threshold a lawyer must meet in order to seem attractive, at least at first glance. There are always exceptions to these rules, but in general this threshold is encompassed by the following: profitability (e.g., portable business, bill rates, hours, and leverage); pedigree (e.g., law school); vintage; and for some firms, even GPA.

The first criteria is profitability. I will walk you through a quick example to explain the difference between two partners, then share with you a game that will let you assess your value as a lateral in today’s market….

double red triangle arrows Continue reading “Calculating Your Value As A Lateral Partner”

We’d like to take a moment to thank to our wonderful advertisers here at Above the Law:

If you’re interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email [email protected]. Thanks!

Ed. note: This is the latest installment in a series of posts on lateral partner moves from Lateral Link’s team of expert contributors. Today’s post is written by Michael Allen, the Managing Principal of Lateral Link, who focuses exclusively on partner placements with Am Law 200 clients.

“Do not go gentle into that good night, rage rage against the dying of the light.”

Dylan Thomas prophesied in his 1951 villanelle a prescient observation of aging leadership along with the corresponding succession planning hurdles a majority of laws firms face with their baby booming (or boomed) vintages.

Of the roughly 35,000 partners in Biglaw, roughly 4,700, (13%) of them are within a few years of or have surpassed (and then some) the mandatory retirement age. Lawyers 55 or older make up nearly 1/3 of practicing partners in the Am Law 200, a figure that will likely hold steady as the tail end of the baby boomer generation ages. Am Law 200 law firms have on average about 23.5 chairs, executive members, and senior partners whose 40-plus years of experience, client relationships, and leadership must be transferred to a new generation of rising stars. The process is hardly ever smooth and often involuntary.

Most partners in senior vintages begrudge the practice of mandatory retirement; some bemoan that it is an overcautious safeguard or the epitome of ageism. Some claim the practice is supported by scientific studies that link cognitive decline with advancing age — especially after 65, which is about the average for mandatory retirement. So how many law firms are prepared to deal with the void left by these partners?

double red triangle arrows Continue reading “Why Your Law Firm Needs A Partner Succession Plan”

It’s been an amazing year here at Above the Law. We have more readers than ever before. We have more straight white males writing for us than ever before. We’ve received more direct death threats from law deans and law professors than ever before (maybe that’s just me). And it’s all thanks to you, our loyal readers who are looking at this post on Facebook and thinking “I don’t want to “like” this and let my friends know I actually read this website.”

Let’s have a party. We’ve got money, non-denominational yuletide cheer, and an open bar. We got sponsors: Prestige Legal Search and Superior Discovery, which means we’re literally having a PRESTIGE holiday party that will be SUPERIOR to all others.

Here are the pertinent details:

Thursday, Dec 5th
7:00 p.m. -10:00 p.m. at Dewey’s Flatiron in New York, NY
OPEN BAR for ALL THREE HOURS

Do I really have to sell this more? We’ve got the entire mezzanine section of Dewey’s Flatiron. We’ll be doing specialty drinks again for each editor. And everybody’s invited… except you. You know who you are. Don’t you dare come.

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