Most law firm name changes are pretty silly. The general approach: lop off all names after the first two. If you like, squish the surviving names together into one word, to make yourselves seem contemporary and cool. E.g., “WilmerHale.” (A law firm marketing firm would charge you five figures for that advice.)
Okay, so how do you get anyone to care about your name change? You make a YouTube video, that’s how! Here’s a press release from Hanson Bridgett LLP, a northern California firm with about 130 lawyers:
The firm formally known as Hanson, Bridgett, Marcus, Vlahos, & Rudy LLP has a new tag line—”Inspired”—to go with its new logo and a new abridged name, Hanson Bridgett LLP. Breaking through the monotony of the legal landscape, the firm is employing a light-hearted video to help disseminate the re-branding roll-out by “word of mouse.”
Seriously. As the press release notes, “[t]he video stars Hanson Bridgett Managing Partner Andrew Giacomini, who is seen banging a bass drum while walking down Market Street in Lederhosen and knee-highs.”
The video, cutely entitled “The Law Accordion to Hanson Bridget,” is kinda weird, and a bit too long; you really need just the first and last 30 seconds. But it’s an interesting experiment in law firm marketing. Check it out:
The makers of supposed cold-buster Airborne settled a class action lawsuit over false advertising claims today. When the herbal supplement first debuted ten years ago, the packaging proclaimed that it could “ward off colds.” Since then, the company has softened its claim, but the only study to support Airborne’s efficacy was conducted by two people and paid for by the company. No wonder it has agreed to pay back $23.3 million.
If you’ve bought Airborne recently and you saved your receipt, they’ll reimburse you the $6.99 (Walgreen’s price). Hey, it may be worth it to some people.
UPDATE: Good news! Our diligent commenters pointed out that as long as you have proof of purchase of one box of Airborne, you can get a refund for up to six additional boxes. That raises the stakes to roughly $48.93, which may be worth it to this law student.
I had to laugh out loud at Kramer Levin’s use of the daylight savings time maxim, “spring ahead/spring forward,” to suggest that we could do the same for our careers by coming to their firm. See the flyer below, which they seem to have sent to the entire 1L class.
Actually, we think it’s kinda cute! Check out those otherworldly tulips:
And it’s a helpful reminder for overworked law firm associates. If you have a conference call scheduled for, say, this Sunday morning at 10, you don’t want to miss it.
An excerpt from an ad in the “legal jobs” section of the Denver craigslist:
The ideal candidate would be admitted to practice Colorado State Bar, and have at least 4 to 7 years experience. Experienced professional demeanor in client contact both in person and on the telephone is a must. Ability to work and adapt in a fast-paced environment is crucial. The candidate should have a very high level of proficiency with MS Word, Outlook, and Excel. Experience with TABS billing software is a plus. Must be able to lift up to 25 lbs. Compensation is commensurate with experience.
Are we witnessing the start of a trend, as the market for legal talent shifts from a sellers’ market to a buyers’ market? This isn’t the first law firm advertisement we’ve seen requiring the ability to engage in heavy lifting (quite literally). See alsothis ad (applicants must have the ability to “carry loads of up to 35 pounds”). Associate for Litigation Group [Denver craigslist] Earlier: Definitely Not the Job of the Week
[Ed. note: As we recently mentioned, we're looking for someone to write Morning Docket, on an alternating-week schedule. To those of you who have already applied, thanks for your interest; we'll review the applications and pick a writer this weekend. If you'd like to apply, there's still time -- just follow the application instructions contained in this post (but please note that the gig now comes with pay -- a modest monthly stipend). Thanks.]
* It seems to get worse by the day. The CIA apparently destroyed interrogation tapes while a federal judge was still looking for information about the interrogation of Abu Zubaydah. [New York Times]
* So what exactly are the federal government’s policies on border searches? Two groups sue to find out. [Washington Post]
* We like funny legal ads. But state regulators are not amused. [Wall Street Journal via How Appealing]
* Kibbles ‘n bits ‘n indictments. Two Chinese companies and an American importer are indicted in connection with tainted pet food. [New York Times]
* Professor Akhil Amar (our former con law prof; pictured) will be nominated to the U.S. Supreme Court in the administration of… Mike Gravel! Amar: “I’m not quitting my day job.” [Yale Daily News via How Appealing]
* The latest legal woes of Dickie Scruggs and friends. [WSJ Law Blog]
Last year we wrote about Peter “P’Ta Mon” John, whom we named an ATL Lawyer of the Day. In an innovative advertisement, Peter John dubbed himself “The Thugs Lawyer,” with the following motto: “No Evidence — No Conviction!”
Now, a quick update. The latest edition of the Baton Rouge phone book contains Mr. John’s newest ad (see below). He no longer calls himself “The Thugs Lawyer,” but he still uses the “no evidence — no conviction” slogan. And he’s offering an “Expungement Special,” for just $500! (Plus filing fees.)
If you’re not already a member of Lateral Link, you can sign up through their website. Membership, which is free and confidential, allows you to learn about new legal opportunities as they become available. Successfully placed candidates will receive a $10,000 placement bonus. Position Type / Location: Law Firm – Tax Associate (Washington, DC) Position Description: The Washington D.C. office is seeking a mid-level tax associate to work on project finance transactions. This magic circle law firm makes The American Lawyer’s AmLaw 100 rankings. The firm’s practice areas include corporate, bankruptcy and restructuring, intellectual property, litigation, project finance, reinsurance and insurance, and tax. The successful candidate must have at least 3-6 years experience in partnerships, foreign tax planning, leveraged leasing, subchapter C and tax-exempt financing.
For more information, see job #7697 on Lateral Link. Earlier: Prior Job of the Week listings (scroll down)
As you know, here at ATL we have a weakness for lawyers who pose in the nude. So today’s pick for Lawyer of the Day should surprise no one. From Legal Blog Watch:
Remember the racy billboard ads posted by Chicago law firm Fetman, Garland & Associates that raised so much controversy last spring? The ads featured two photographs, centered on the chest of a scantily clad man and woman with the slug line, “Life’s Short. Get A Divorce.”
Now, one of the firm’s principals, Corri Fetman, has revealed something else about her firm’s revealing ads. In this press release issued today, we learn that “the sexy female in the ads is none other than Corri herself.” Fetman first shared “the naked truth” about the ads in the February 2008 issue of Playboy, which includes another law firm ad, a “provocative nude pictorial of Corri” and a new online column by Fetman, entitled Lawyer of Love.
[I thought] that Fetman’s billboard ad was an effective form of advertising, because it made a point clearly, provoked an emotional response and generated buzz. But the nude spread in Playboy goes too far. As a pure marketing ploy, I’m hard pressed to figure out what kind of clients Fetman is trying to target by posing nude in Playboy.
Horny male ones? Surely men in need of matrimonial counsel are disproportionately represented among the ranks of Playboy readers.
Elefant anticipates this argument:
Even if her spread did generate some decent clients, Fetman would spend hundreds of hours culling through all kinds of calls from various perverts and weirdos contacting her for reasons other than aggressive legal representation.
If you’re not already a member of Lateral Link, you can sign up through their website. Membership, which is free and confidential, allows you to learn about new legal opportunities as they become available. Successfully placed candidates receive a $10,000 placement bonus. Positions: In-House Counsel – Real Estate, In-House Counsel – Corporate Location: Newton, Massachusetts Position Descriptions: Corporate: Seeking a transactional attorney with four or more years of large law firm experience. Corporate, securities, finance/project finance or energy experience is a plus but not a requirement. Public company experience and SarbOx also a plus but not a requirement. The candidate must be comfortable working in a relatively unstructured environment and will be expected to handle day-to-day tasks while reporting to GC on larger issues. This person will work primarily with the GC and the finance team. The candidate must be able to work in a fast-paced environment and be able to handle multiple demands and transactions. The Company is growing quickly and it is a very dynamic workplace; the ideal candidate must be able to accommodate change relatively quickly. Real Estate: Seeking candidate with four or more years of transactional real estate experience. The ideal candidate has experience with lenders and equity investors, can identify and resolve title issues, and can review real estate documents (including project leases, easements, crossing agreements, commercial leases). This candidate would be responsible for working with developers on land acquisitions for Company projects and would work with the GC, Assistant GC and the finance team on resolving issues and getting projects financed. The candidate must be able to work in a fast-paced environment and be able to handle multiple demands and transactions. The Company is growing quickly and it is a very dynamic workplace; therefore the ideal candidate must be able to accommodate change relatively quickly. The candidate needs to have good communication and interpersonal skills, as they will be dealing with rural landowners and employees inside the company. Company Description: This privately held company is a leader in wind power production, with more than 40 wind farms in development across the country. Based in Newton, Massachusetts, the company is focused on wind farm development, ownership and operation. The company builds primarily in the Northeast, West and Hawaii, and is already producing nearly 100 MW of energy through three operational wind farms. The company is currently developing more than 3,500 MW of wind power projects in several markets through various subsidiary companies. The company is managed and supported by a team of more than 100 talented and dedicated individuals committed to the company’s environment.
For more information, see job # 7661 and job # 7662 on Lateral Link. Earlier: Prior Job of the Week listings (scroll down)
A model who says she has worked hard to maintain a wholesome image has filed a $5 million lawsuit complaining that a jewelry company’s video advertisement in which she writhes and moans looks pornographic.
The commercial, seen on the Internet in a clip entitled “Rock Her World,” shows a woman wearing blue lacy lingerie and a diamond necklace while moaning and stroking her face and neck. It ends with the Web address for the jewelry company, Szul.com.
The 37-year-old woman claims in her lawsuit that she did not “consent to or authorize the use of her likeness, picture, image or name to simulate a female having an orgasm or otherwise experiencing sexual pleasure.”
The 35-second “Rock Her World” spot features the model rubbing her teal teddy and purring with pleasure to the hard-grinding sounds of a guitar as the slogan, “Jewelry works every time” pops up onscreen.
But look, no need to rely on print descriptions of the ad. One of the beauties of the internet as a medium is that, when it comes to audio or video, you can judge for yourself. So check out the clip — which, we warn you, is quasi-NSFW (at least with the sound turned on) — over at Blogonaut.
Done watching? Okay. We concur with our fellow blogger:
[W]e find it hard to believe that Jane Doe’s behavior on the ad could be taken for anything resembling the “wholesome” persona she claims was maligned. What could she have been thinking when she made the ad?
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
We at Kinney Asia have made a number of FCPA / White Collar US associate placements in Hong Kong / China thus far in 2014. Most of such placements have been commercial litigation associates from major US markets, fluent in Mandarin, switching to FCPA / White Collar litigation. Some have already had FCPA experience, but those are difficult candidates for firms to find (this will change in coming years as US firms are now promoting FCPA / White Collar to their 2L summers who are fluent in Mandarin and have an interest in transferring to China at some point).
Legal Week quoted Kinney’s Head of Asia, Evan Jowers, extensively in the following relevant article here.
There is a new trend in the market, though, where mid-level transactional US associates, fluent in spoken Mandarin and written Chinese, are interviewing for and in some cases landing junior FCPA / White Collar spots in Hong Kong / China at very top tier US firms.
Ms. JD is hosting their 2nd annual cocktail benefit to raise money for the Global Education Fund. The event will be held on August 21, 2014 at 111 Minna in San Francisco. Our goal is to raise $20,000 to fund the legal educations of four dedicated law students in Uganda who count on our support to continue their studies at Makerere University during the 2014-15 academic year.
The Global Education Fund enable womens in developing countries to pursue legal educations who otherwise would not have access to further education. According to the World Bank, investment in education for girls has one of the highest rates of return to promote development. In Uganda, more than 45% of women over the age of 25 have no schooling at all, and men are more than twice as likely as women to have access to higher education. Together, we can work to end educational inequality. For more information about the program, please visit http://ms-jd.org/programs/global-education-fund/
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.