Advertising

Gibson Dunn.gifThe homepage of Gibson Dunn & Crutcher asks: “What makes Gibson unlike any other firm?” One of our tipsters offers one possibility: Gibson summer associates have moonlight careers.

Found it funny that the model on the front page of this support site for adult websites is also the model on the Gibson Dunn career site (go to Hiring, then Law Student).

Tough Market, j/k.

We find it funny that you are on the support site page for adult websites, tipster. The support page links to such delightful sites as “Arab Street Hookers,” “Human Toilet Bowls,” and “The Amputee.”

We’ve gone back and forth between the Gibson and Porn Support site photos, and there is a strong resemblance. What do you think?

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Freeborn video series.jpgChicago firm Freeborn and Peters has upped the stakes in the crazy, fun website competition. Their career site promises associates the opportunity to “thrive in an open, supportive, collegial culture.” A series of recruitment videos have firm attorneys and partners in starring roles and are a testament to the firm’s unorthodox culture. Check them out here– they are long, but worth it.

Our favorite video is “Attorney Lunch,” featuring attorneys snoozing, taking shots of coffee, and whistling while they march, as well as an evil partner who misdirects said attorneys to an e-discovery seminar instead of a “weekly gathering of attorneys with free food and drink.” We are left wondering though why Freeborn attorneys have such paralegalish days: making photocopies and re-stacking boxes of document production.

Another video, “Bags,” ends with the exhortation: “Work Hard. Play Hard.”

Our tipster came across the videos while job hunting, and captured our reaction well:

I’m still not entirely sure what I think of them as a recruiting tool. On the one hand, they’re completely hilarious, especially for a law firm, and I thought it made the firm look like a fun place to work. On the other hand, I could see how a lot of people would think the videos portrayed the associates as unprofessional (doodling and bored while on the phone with someone, looking unprepared while taking a deposition, etc.). So I think it completely depends on how you think they struck the balance between good humor and professionalism. I’m sort of amazed that the firm put the videos up on its website at all, but ultimately I think it was a good thing they buried the videos on the associate recruiting page where potential clients most likely wouldn’t look!

The videos are funny, but Freeborn, a 120-attorney firm specializing in bankruptcy, real estate, and regulatory law, is definitely taking a risk with them. What do you think? Do they work?

We’ve said in the past that most law firm websites are fairly dry, and named the split personality website of North Carolina’s Van Winkle Law Firm as an exception.

Well, another experimental law firm website has crossed our desk, er, computer screen. It belongs to James Hugh Potts II’s Atlanta-based firm: JHPII.com. The firm “helps people with catastrophic injury and wrongful death cases.” It is interactive, and involves a desk, post-it notes, a napkin with a coffee stain, ancient Tibetan proverbs, pro se-esque bios in “About Us”, and childhood photos of the attorneys with their bios.

We echo the sentiments of our tipster:

If you want a laugh. I think it’s real.

Screenshot below. Check out the interactive version here. What do you think?

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It’s like a touchy-feely hybrid of Myst and The Office. We kind of love it.

James Hugh Potts II, Trial Lawyer


citi field skadden.JPGYou’d think Skadden attorneys would have better things to bill Citigroup for than running around after small-time advertisers. But, then again, there are an awful lot of Skadden attorneys.

Citi-Mobile is an advertising company that utilizes trucks as mobile billboards. Citigroup is a large commercial bank that is trying to ride out the current economic downturn. Skadden wants you to know the difference:

The much bigger Citi, which Skadden rather optimistically describes in court docs as “one of the largest and most renowned” banks in the world, is a little bit concerned that the public will think the financial giant decided to buy a bunch of trucks, paint them crazy colors, and make money by marketing roast beef subs and cameras to innocent pedestrians. So they’re asking a court to prohibit Citi-Mobile (and its parent company Citi-Advertising) from using the hallowed “Citi” name.

For those playing along at home, that means Citi wants no part of a mildly annoying advertising campaign, yet they are willing to pay $20M/year for 20 years to lord their name over the New York Mets? How long before Skadden sues Mets owner Fred Wilpon for non-performance based on the theory that Citi contracted to name a “baseball field,” instead of a cute park where little boys go to choke themselves to death?

Or maybe they’ll just sue City Wok?

Read the full complaint here.

Citi’s Lawyers Never Sleep [Citylife]

Van%20Winkle%20Law%20Firm%20Lawyer%20Ken.jpgWachtell may be the most prestigious firm out there (according to Vault), but it has the industry’s worst Web site, as rated by Jonathan Thrope of the American Lawyer. We’re not completely sure we trust his judgment though, since he was “sucked in” by Womble Carlyle Sandridge & Rice’s animated dog. We waited for it to do something cool, but it just stretched and yawned.
According to Thrope, law firms are getting more serious about online marketing and using Web sites to create a distinctive brand. In general, law firm sites strike us as fairly dry. And boring. There are a few exceptions, like the Van Winkle Law Firm’s split personality bio page. North Carolina-based Van Winkle adds a personal touch to its site with dual bios (and photos) for many of its attorneys: one with professional highlights, and another focused on hobbies and life outside of work.
Other firms experiment with offbeat advertising, but seem to be using it to recruit attorneys, not clients. Like Curtis, Mallet-Prevost, Colt & Mosle’s creation of a Facebook page, and Stoel Rives’ free-style running promo on YouTube.
Of the assortment of staid sites in the AmLaw 100, five made Thrope’s cut for the worst. Check them out after the jump.

double red triangle arrows Continue reading “The Worst Law Firm Websites”

Job of the Week Lateral Link ATL logo.gifAre you tired of big firm life — doc review, due diligence, 9 p.m. dinners at your desk? Do you still hope that you can enjoy practicing law in a law firm setting? This week’s Job of the Week may be the answer for you.
As always, the Job of the Week is brought to you by Lateral Link. As we’ve mentioned before, Lateral Link is still growing, having just added a Columbia Law School alum to its Philadelphia team and an NYU Law School alum to its New York team. For more information about Lateral Link’s team of personal search consultants, or to learn about joining the team, click here.
Position: Corporate Associate
Location: New York
Description: This firm is one of the more selective New York boutiques, with approximately 50 attorneys, most of whom have lateraled in from top-20 law firms. The attorneys focus on sophisticated litigation, corporate, and bankruptcy work, and their major clients include Clear Channel, Amazon.com, Columbia University, and Lazard Freres. The firm pays New York market salary and offers its associates immediate, hands-on responsibility, as well as a reputation for very reasonable hours and a truly collegial working environment. The quality and depth of their legal team distinguishes them from other firms of their size and allows them to compete effectively against the larger top-tier firms. This position qualifies for the Lateral Link $10,000 guaranteed signing bonus.
For more information about this position or to apply, please see Position 9673 on Lateral Link. Current members can also contact their personal search consultant directly to discuss this position. Membership in Lateral Link is free and you can apply at www.laterallink.com.

This advertisement, from tiny divorce and bankruptcy firm Davis and Millard, appeared in an Atlanta magazine in June:
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We get confusing messages. With the curly font and all the pink, it seems like it should be an ad for lip gloss for teens. But the menacing way the woman grips that rolling pin puts fear in our hearts. The color motif and menace bear a striking similarity to this Serial Mom movie poster.
The text at the top of the ad — “Moving on means never having to talk to your mother-in-law again” — reminds us a bit of this earlier advertisement: “Life’s short. Get a divorce.”

Job of the Week Lateral Link ATL logo.gifAs expected, bankruptcy attorneys are once again in demand. So we’re highlighting an opportunity for junior associates in this week’s Job of the Week, brought to you by Lateral Link. This position qualifies for Lateral Link’s $10,000 signing bonus. (Lateral Link has paid out over $200,000 in signing bonuses this summer.)
Lateral Link has junior bankruptcy positions at some of the more sought-after firms in San Francisco, New York, Boston, Atlanta, and Chicago (like the one below). For information on these other positions, please contact your personal search consultant.
Position: Bankruptcy associate
Location: Chicago, IL
Description: A top Chicago-based law firm seeks junior bankruptcy associates. For more information about this position, or to apply, please see Position 9585 on Lateral Link.
If you are not already a Lateral Link Member, you can apply at www.laterallink.com. Also, because of the tremendous growth in Lateral Link’s membership, Lateral Link is actively looking to hire additional search consultants in Washington DC and Texas. If interested, please email join@laterallink.com.
Just One Word: Bankruptcy! [New York Magazine]

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[Disclosure: This post is authored by Evan Jowers and Robert Kinney of Kinney Recruiting -- sponsor of the Asia Chronicles, and an ATL advertiser. Kinney has made more placements of U.S. associates and partners in Asia than any other firm in the past two years. You can reach them by email at asia at kinneyrecruiting dot com.]
In an earlier article the Asia Corporate Lawyers (the prior authors of this column) discussed what life is like when you are an associate in Asia from their own perspectives. This week we are going to discuss what partners at U.S. or U.K. firms’ Asia offices seek when they are considering U.S. associate candidates. These topics are related in that the partners who interview candidates typically are looking to identify the people who will be most happy not only with the work that is presented by the Asia practice, but also with the style of practice and with their lives outside the office.
Interviewing for an overseas position at any busy U.S. law firm or with the U.S. practice group of a UK firm is a bit different from interviewing for a spot in a domestic market for the same firm. As with any interview process, the gating factors at top U.S. practices in Asia are academics and law firm experience. Without impressive grades and top firm experience, you generally won’t be considered. But overseas partners are also looking for the right personality fit much more so than in a large domestic office. A major reason for this is because the offices are much smaller overseas, making it harder to hide a misfit (even a junior associate can be the face of the firm), but there are other reasons as well.
At a basic level, the factors that are especially important to demonstrate in an interview overseas are these:

  • you have an entrepreneurial nature;
  • you have a high level of maturity for your experience level;
  • you have an outgoing personality (not overly “academic” in nature);
  • you are able to fit in with different cultures;
  • your personal presentation is generally positive; and
  • you are a team player (no prima donnas need apply)

These are obviously all factors that are relevant in any interview at least as “plus factors”, but what follows is a discussion of why these particular factors are especially important in this environment. In our next article, we will discuss ways in which you can demonstrate (or fail to demonstrate) that you qualify based on your resume and interview performance. Some of our experience in this regard has been amusing as well as frustrating.
Read more, after the jump.

double red triangle arrows Continue reading “The Asia Chronicles: Interview Tips”

stoel.gifA Stoel tipster sent this video to us, along with the message, “My intelligence is officially insulted.”
We are confused as to whether this is a promo for Stoel Rives or for freestyle running. Apparently, if you hire a Stoel attorney, you’re basically hiring James Bond (the Daniel Craig version).

We had three take aways from this:

  • Freestyle running is cool.
  • Professional stuntman Tyson Cecka looks good in a suit.
  • Stoel attorneys run fast to get to empty conference rooms.
  • Parkour Spot sponsored by Stoel Rives LLP Shot with RED ONE, starring Tyson Cecka [YouTube]

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