Advertising

Life's Short Get A Divorce billboard Fetman Garland Above the Law blog.jpg

As you know, here at ATL we have a weakness for lawyers who pose in the nude. So today’s pick for Lawyer of the Day should surprise no one. From Legal Blog Watch:

Remember the racy billboard ads posted by Chicago law firm Fetman, Garland & Associates that raised so much controversy last spring? The ads featured two photographs, centered on the chest of a scantily clad man and woman with the slug line, “Life’s Short. Get A Divorce.”

Now, one of the firm’s principals, Corri Fetman, has revealed something else about her firm’s revealing ads. In this press release issued today, we learn that “the sexy female in the ads is none other than Corri herself.” Fetman first shared “the naked truth” about the ads in the February 2008 issue of Playboy, which includes another law firm ad, a “provocative nude pictorial of Corri” and a new online column by Fetman, entitled Lawyer of Love.

Carolyn Elefant disapproves:

[I thought] that Fetman’s billboard ad was an effective form of advertising, because it made a point clearly, provoked an emotional response and generated buzz. But the nude spread in Playboy goes too far. As a pure marketing ploy, I’m hard pressed to figure out what kind of clients Fetman is trying to target by posing nude in Playboy.

Horny male ones? Surely men in need of matrimonial counsel are disproportionately represented among the ranks of Playboy readers.
Elefant anticipates this argument:

Even if her spread did generate some decent clients, Fetman would spend hundreds of hours culling through all kinds of calls from various perverts and weirdos contacting her for reasons other than aggressive legal representation.

Hehe. Hey Beavis. She said “aggressive legal representation.”
Lawyer With Racy Divorce Ads Exposed — Literally! [Legal Blog Watch]
‘Life’s Short, Get a Divorce’ Attorney Corri Fetman Bares All for Playboy.com [EarthTimes.org (press release)]
Corri D. Fetman bio [Fetman, Garland & Associates]

If you’re not already a member of Lateral Link, you can sign up through their website. Membership, which is free and confidential, allows you to learn about new legal opportunities as they become available. Successfully placed candidates receive a $10,000 placement bonus.
Positions: In-House Counsel – Real Estate, In-House Counsel – Corporate
Location: Newton, Massachusetts
Position Descriptions:
Corporate: Seeking a transactional attorney with four or more years of large law firm experience. Corporate, securities, finance/project finance or energy experience is a plus but not a requirement. Public company experience and SarbOx also a plus but not a requirement. The candidate must be comfortable working in a relatively unstructured environment and will be expected to handle day-to-day tasks while reporting to GC on larger issues. This person will work primarily with the GC and the finance team. The candidate must be able to work in a fast-paced environment and be able to handle multiple demands and transactions. The Company is growing quickly and it is a very dynamic workplace; the ideal candidate must be able to accommodate change relatively quickly.
Real Estate: Seeking candidate with four or more years of transactional real estate experience. The ideal candidate has experience with lenders and equity investors, can identify and resolve title issues, and can review real estate documents (including project leases, easements, crossing agreements, commercial leases). This candidate would be responsible for working with developers on land acquisitions for Company projects and would work with the GC, Assistant GC and the finance team on resolving issues and getting projects financed. The candidate must be able to work in a fast-paced environment and be able to handle multiple demands and transactions. The Company is growing quickly and it is a very dynamic workplace; therefore the ideal candidate must be able to accommodate change relatively quickly. The candidate needs to have good communication and interpersonal skills, as they will be dealing with rural landowners and employees inside the company.
Company Description: This privately held company is a leader in wind power production, with more than 40 wind farms in development across the country. Based in Newton, Massachusetts, the company is focused on wind farm development, ownership and operation. The company builds primarily in the Northeast, West and Hawaii, and is already producing nearly 100 MW of energy through three operational wind farms. The company is currently developing more than 3,500 MW of wind power projects in several markets through various subsidiary companies. The company is managed and supported by a team of more than 100 talented and dedicated individuals committed to the company’s environment.
For more information, see job # 7661 and job # 7662 on Lateral Link.
Earlier: Prior Job of the Week listings (scroll down)

Szul Jewelry web ad orgasm cunnilingus Above the Law blog.jpgWe weren’t surprised to see this case get a shout-out on I Am Lawsuit Abuse. From the AP:

A model who says she has worked hard to maintain a wholesome image has filed a $5 million lawsuit complaining that a jewelry company’s video advertisement in which she writhes and moans looks pornographic.

The commercial, seen on the Internet in a clip entitled “Rock Her World,” shows a woman wearing blue lacy lingerie and a diamond necklace while moaning and stroking her face and neck. It ends with the Web address for the jewelry company, Szul.com.

The 37-year-old woman claims in her lawsuit that she did not “consent to or authorize the use of her likeness, picture, image or name to simulate a female having an orgasm or otherwise experiencing sexual pleasure.”

Actually, we prefer the description of the New York Daily News:

The 35-second “Rock Her World” spot features the model rubbing her teal teddy and purring with pleasure to the hard-grinding sounds of a guitar as the slogan, “Jewelry works every time” pops up onscreen.

But look, no need to rely on print descriptions of the ad. One of the beauties of the internet as a medium is that, when it comes to audio or video, you can judge for yourself. So check out the clip — which, we warn you, is quasi-NSFW (at least with the sound turned on) — over at Blogonaut.
Done watching? Okay. We concur with our fellow blogger:

[W]e find it hard to believe that Jane Doe’s behavior on the ad could be taken for anything resembling the “wholesome” persona she claims was maligned. What could she have been thinking when she made the ad?

Indeed. What exactly did she think she was advertising when she consented to be filmed, clad in pastel lingerie, writhing on a bed? Anti-epilepsy drugs?
Anyway, casting directors, consider yourselves warned. If the woman from the Szul Jewelry ad shows up for your casting call, don’t even think of using her in that Herbal Essences ad.
Oh, and the “I’ll have what she’s having” scene from When Harry Met Sally? NOT FUNNY.
Update: Ted Frank has written about the case at Overlawyered. We like the title of his post, as well as this quip: “And, of course, she didn’t have to roll around on the bed in the first place.”
But he notes, in fairness, that the model-plaintiff is claiming no release (hehe). That might be a legitimate basis for a lawsuit.
Model’s suit: You used the video you took of me [Overlawyered]
NY Model Sues Jewelry Co for $5M Over R-Rated Web Ad [Blogonaut]
Model sues Szul Jewelry over Web ad [New York Daily News]
NY Lawsuit: My Commercial Looks Lewd [Associated Press]
Rock Her World [YouTube (mildly NSFW)]


If you’re not already a member of Lateral Link, you can sign up through their website. Membership, which is free and confidential, allows you to learn about new legal opportunities as they become available. Successfully placed candidates receive a $10,000 placement bonus.
Position: Executive Compensation Attorney
Location: New York
Position Description: Top firm seeks a senior executive compensation/employee benefits associate to join the firm’s quickly growing executive compensation group. The firm would consider bringing on an outstanding lateral associate and immediately making them partner.
Skills requirements: At least 6 years of executive compensation experience, and the ability to step into a senior role and work independently.
Firm Description: This Chicago-based law firm ranks Top 10 on AmLaw 100 rankings of U.S. firms by revenues and is known for consistently paying at or above market salary and bonuses.
For more information, see job #7521 on Lateral Link.
Earlier: Prior Job of the Week listings (scroll down)

Kwanzaa Happy Kwanzaa Above the Law blog.jpgWe see that the WSJ Law Blog has beaten us to this subject. We’ve had this post ready for a while; unfortunately, technical difficulties have prevented us from posting for the past hour.
The WSJ folks have already presented some of the cards that we were going to cover. But here are a few firm holiday greetings not on their list (click on each firm name to see their card):

1. Cadwalader, Wickersham & Taft: Trying too hard, sort of like their Wild West-themed holiday party? Then again, it must have been fun for those underemployed structured finance associates to try their hand at web design.

2. Dewey & LeBoeuf: Not trying hard enough? This may take subtlety and understatement too far, to the point of banality. But at least the card’s not signed “Sieg heil.”

3. Schottenstein Zox & Dunn: This firm, which has about 110 lawyers in three Ohio cities and Raleigh, NC, explains in its cover email that it “strive[s] to approach life and law from a different perspective.” So they designed not one but TWO holiday videos. You can view them, and vote for your favorite, over here. We’re partial to the video of the skateboarding attorneys, which must have been a challenge to film.

For each vote, the firm will donate $1 to Project Mentor Big Brother Big Sisters of Central Ohio. How nice! (But it’s too bad you have to provide your name and email address to vote, which will probably depress voter turnout.)

Update: It appears that the WSJ’s link to the holiday card of Grodsky & Olecki, an entertainment law boutique, is broken. We’ve posted the card, which we also received, after the jump.

Law Blog Law Firm Holiday Cards Of the Day [WSJ Law Blog]

double red triangle arrows Continue reading “A Few Law Firm Holiday Cards”

coolie cart puller Above the Law blog.jpgEvery now and then, we like to highlight super-crappy especially unappealing job opportunities. See, e.g., this one (perfect for those of you who think sleep is overrated).
A reader at the University of Texas Law School recently sent a great job posting our way. A teaser:

Where to begin? First, what the heck is “Associate Attorney II”? Second, workday commences at 8 AM, and work week is 50-60 hours, Monday through Friday (not including possible weekend and holiday work). Third, anyone who cannot sit for two hours, or requires use of any ADA accommodations, need not apply. Fourth, everything is at the partners’ discretion. Oh, and just in case you thought otherwise, “[t]his description is for recruitment purposes, only, and does not constitute a contract.”

We noticed a few other less-than-appealing aspects of the job:

1. Pay is $4K a month. (This is a lawyer’s job, right? At a law firm?)

2. The job requires a current Texas driver’s license and “the ability to drive long distances unaccompanied during daylight and nighttime hours.”

3. One of the practice areas is “water / wastewater / solid waste” law.

4. The job requires the ability to “carry[] loads of up to 35 pounds (such as books, binders, and files).” (To repeat: this is a lawyer’s job, right?)

5. Yes, there are bonuses — for associates who “produc[e] stellar work product and exceed[] billable hour goals,” and “at the discretion of the partners.”

Well, at least they’re honest. No pretending to match the Cravath bonus scale, while in reality giving market-level bonuses to only a handful of associates.
Read the full job listing, after the jump.

double red triangle arrows Continue reading “Definitely Not the Job of the Week”

gorilla lawyer ad advertisement advertising Above the Law blog.jpgThe ethical rules governing advertising by lawyers are designed in large part to protect the public from misleading pitches. But maybe it’s the lawyers who need protecting — from themselves.
If these lawyers scratch themselves inappropriately during meetings, or hog the cold cuts at lunch, don’t say they didn’t warn you.
Magilla Gorilla, Esq. [copyranter]
Earlier: Lions and Tigers and Bears, Oh My — Is It a Law Firm Ad Campaign?

Here’s the latest Job of the Week, courtesy of ATL’s career partner, Lateral Link. If you’re not already a member of Lateral Link, you can sign up through their website. Membership, which is free and confidential, allows you to learn about new legal opportunities as they become available.
Position: Staff Counsel
Company: ActBlue
Location: Boston, MA
Position Description: Staff Counsel will report to Executive Director. Initial responsibilities will include:
• Research of campaign finance laws and regulations at the federal, state and local levels.
• Developing and implementing legal and lobbying strategies to expand ActBlue’s ability to operate at the state level.
• Ensuring compliance with all applicable campaign finance and privacy laws.
• Cultivating relationships with election offices and local campaign finance attorneys across the country.
• Responding to legal inquiries and complaints.
Additional information, after the jump.

double red triangle arrows Continue reading “Job of the Week”

Here’s the latest Job of the Week, courtesy of ATL’s career partner, Lateral Link. Check out their new, redesigned website by clicking here.
(Since we didn’t post a Job of the Week last week, due to the abbreviated holiday publication schedule, we’ll give you two this week — one today, and one near the end of the week.)
Position: Transactional tax associate at international consulting firm
Location: New York
Description: International management consulting firm seeks associate to join its Transaction Tax Services group.
More details, after the jump.

double red triangle arrows Continue reading “Job of the Week”

Hogan Hartson LLP Above the Law blog.JPGRemember those strange radio advertisements about Hogan & Hartson? We discussed them here and here. The ads went something like this:

Did you hire a Hogan and Hartson senior partner for bet the company liltigation? Was your case handled by a junior lawyer instead of the senior partner you thought you were paying for? Call 800-759-8611.

Well, Peter Lattman and the WSJ Law Blog have gotten to the bottom of this oddness. It turns out the ads, which ran in print as well as on the radio, were financed by a company called General Steel. Earlier this year, General Steel sued Hogan, alleging fraud, breach of fiduciary duty and breach of contract. From the Law Blog:

In July a judge in Denver dismissed all but one of the claims against Hogan and sent the remaining claim — essentially a fee dispute — to arbitration. Hogan says General Steel owes the firm around $300,000; General Steel wants its money back and more. Click here for the judge’s order; and here for the judge’s order denying General Steel’s motion for reconsideration. General Steel is also appealing the judge’s ruling.

Hogan & Hartson says it’s not surprised by the Times ad, which has also run in D.C. newspapers (and on the radio). During the settlement negotiations, Hogan says that Knight had threatened a “shock and awe” campaign against Hogan if it didn’t pay General Steel money to settle its claims.

We are “shock[ed] and awe[d]” — by the tackiness of General Steel. If we’re ever in the market for prefabricated commercial steel buildings, they’re definitely not getting our business.
Hell Hath No Fury Like a Dissatisfied Hogan & Hartson Client [WSJ Law Blog]
Earlier: Remember Those Weird Radio Ads Mentioning Hogan & Hartson?
Lawsuit of the Day: Have You Been Injured… By Hogan & Hartson?

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