As you can likely tell, I am fascinated by terminology. I understand the importance of using language to market and promote your firm. I had never thought, however, about the use of terminology within a firm until recently.
The word that inspired this revelation is “project.” Project is used in many ways and with multiple connotations:
(1) “She is my pet project.” This means that “she” is a disaster and needs help. Project is used to demean.
(2) “I am undertaking a house renovation project.” This means that “I” am boring. Project is used literally.
(3) “Do not tell anyone about Project X.” This means those who are a part of Project X are either CIA agents, criminals, or my mother (Project X = Project Val). Project is used mysteriously.
(4) “Hi Val, you are going to be in charge of the data gathering project.” This means that I have a terrible assignment to complete. Project is used insincerely….
For the next few months, I am working and living in San Francisco. It’s not surprising, but I have met some interesting folks since I moved here. And, I have learned not to sit down on any public space.
It is safe to say to that it is a different world here than in Chicago. This difference, I have learned, is present not only outside of the office, but inside as well. How? No, people do not go to work naked (at least not many). According to several small-firm attorneys, this difference manifests itself in a work culture that stresses healthy competition in a supportive environment.
Let’s examine this difference in a little more detail….
On July 28, I asked for readers to share their tips for success on Twitter. Several readers and social media experts have weighed in on this topic. Apparently, the way to garner a loyal (and numerous) Twitter following is the same way you make friends: build relationships, communicate and engage one another, and share information and unique insights.
Yes, Twitter is like high school, except that anyone can be a cool kid. So, if you want to be a Twar (read: Twitter star), use the following tips….
Nepotism is not a new concept. I would bet that anyone reading this article can imagine an example where nepotism played a role in one’s obtaining a legal job, rising to prominence at a law firm, or securing a client. Some people, including myself, used to scoff at those people. I thought that one should rise or fall based solely on his merit. I was wrong (and naive).
What made me change my tune? Two things. First, I recently came across a study that concluded that ants practice nepotism. The ants can distinguish who their closest relatives are and kill their more distant relations. If ants practice nepotism, that means that we should, too. As the saying goes, if birds do it and bees do it (and even educated fleas do it), we should do it, too.
Second, I recently became a part of a new ant colony. For the next three months, I will be working with my dad. After two days of working together, I can now say that nepotism rules. Screw meritocracy….
For some reason, something must end before we learn our lessons. That is precisely the reason that Sophia Petrillo from The Golden Girls attended her own funeral. She wanted to hear how much people appreciated her while she was still alive, correctly realizing that eulogies are much more valuable at a “funeral” where the individual is still alive to hear the nice things said about her.
This is also why every tech blogger and new source is discussing what we can learn from the retirement of Steve Jobs. My favorite “eulogy” is from a Wall Street Journal blog, The Juggle, recalling a commencement address Jobs gave at Stanford in 2005 about never settling. While I am pretty sure I did not listen to his advice, it is nevertheless sound. He said:
Who among us does not love bathroom humor? As we saw last week, Anderson Cooper loves him a joke about bodily functions. No one, however, wants to live a poop joke. And, according to a conversation that I had with two small-firm attorneys, they are doing just that.
I was at a birthday party last Saturday night for a woman with whom I used to work at my small firm. She has since left and is now working for another small firm. The party attendees were composed of mostly small-firm attorneys from several firms in Chicago (and yes, it was just as raucous as one would imagine given that guest list). As usually happens when a group of lawyers gather, we all started exchanging horror stories about work.
Some people lamented the lack of quality secretaries, some complained about outdated technology, and some whined about the face-time requirements at their firms. These gripes I had heard (and personally experienced) before.
Then my friend Tammi (not her real name) shared her tale of woe….
A common topic in my discussions with small-firm attorneys is whether or not to specialize. There are pros and cons to both, but one of the greatest difficulties in specializing as a small-firm lawyer is to make sure that your niche can provide enough business to serve as the sole focus of your practice. For instance, it may be possible to focus exclusively on trusts and estates matters, but it is unlikely possible to focus solely on fashion law.
There appears to be a growing area that may be worthy of a niche practice: reproductive law. Consider the statistics (provided by Andrew Vorzimer who specializes in this area and writes the blog Eggdonor): 1.5 million couples will seek treatment for fertility related issues this year and half of those will be unsuccessful with traditional treatments and likely turn to assisted reproductive technologies (e.g. in-vitro fertilization and surrogacy), which often require specialized agreements (and could lead to specialized litigation). Despite this demand for legal services relating to assisted reproductive technologies, there is a dearth of legislation in this area. Together, these seem like the building blocks for a lucrative and exciting legal specialty.
There is another reason why smart, competent, and ethical lawyers should consider this specialty. This is because there are small-firm lawyers in this field like Hilary Neiman and Theresa Erickson….
When I graduated from law school, I decided that I would take a job at a large law firm because it would maximize my chances of going in-house. I had no idea what either job would entail, but it seemed like a sensible plan. And, even without knowing what it would be like to be a litigation associate in Biglaw, I suspected it would be bad enough that an exit strategy would be necessary.
A few years later, I switched my exit strategy and went to a small firm. I decided that I could not wait for three to five more years to get the skills required to go in-house. So, I went to a small firm to get “hands on experience” and position myself for my new exit strategy: a federal government job. Then, hiring for federal jobs froze, and the few openings were impossible to get unless you had the exact experience required and could figure out your grade level. Consequently, I am currently reformulating my exit strategy. I am contemplating running for president or becoming a certified yoga instructor.
I have yet to meet a lawyer who did not plan or fantasize about his or her exit strategy from law firm associate, be it Biglaw or small. I blame it on the nightmare that is billing hours — even if the requirement might be less at some places. The most common exit strategies are (1) in-house and (2) fitness professional.
Is it possible, however, for a small-firm associate to go in-house, or is the small-firm associate required to follow my path and find a new exit strategy?
When I was in Biglaw, I always dreamed of taking part in a beauty contest. I do not really understand how it goes down, but it sounded very exciting (at least more than my fifty-state-survey.) According to YouTube, it looks something like this.
When I went to the small firm, I did not hear mention of beauty contests. Clients mostly came through referrals, and any client pitches were much more informal. For instance, I heard a story about two partners trying to get an FLSA class action, so they went to the employer’s factory and donned the poultry processor workers’ uniforms (and perhaps touched some chicken parts going down the conveyor belt). Unlike the stories of the Biglaw beauty contests, there were not lawyer teams from several other small firms lined up in their chicken-suits.
If a team from Skadden or Sidley were lined up in chicken-garb, however, how would the small-firm attorneys best position themselves to win the contest? I asked some Biglaw-turned-small-firm attorneys for their best tips….
When I was a little girl, I wanted to be a princess, an actress, and a firewoman. For most, growing up means losing the “and” (and the dreams of doing something so far-fetched, by which I mean me becoming a firewoman). Indeed, for many of my lawyer friends, particularly those in Biglaw, you become “a lawyer,” no “and.” Billing hours overtakes your life. If you are lucky, you become a lawyer AND someone who sleeps occasionally (on a huge pile of money).
I recently met a small-firm lawyer who embraced the “and.” Whether it is unique to the small firms where she has practiced or is true of many small-firm lawyers, Cheryl “Cheri” Richards reminded me of something I had forgotten about lawyers: they can be interesting and multidimensional….
If you are considering a virtual law practice, you know that many of today’s solo firms started that way. But why are established, multi-attorney law firms going virtual?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Reduces malpractice risk
Enables you to gather the best attorneys to fit the firm, regardless of each person’s geographic location
Leverages mobile devices and cloud technology to enable on-the-spot client and prospect communication
Transitioning in-house is something many (if not most) firm lawyers find themselves considering at some point. For many, it’s the first step in their career that isn’t simply a function of picking the best option available based on a ranking system.
Unknown territory feels high-risk, and can have the effect of steering many of us towards the well-greased channels into large, established companies.
For those who may be open to something more entrepreneurial, there is far less information available. No recruiter is calling every week with offers and details.
In sponsorship with Betterment, ATL and David Lat will moderate a panel about life in-house and we’ll hear from GCs at Birchbox, Gawker Media, Squarespace, Bonobos, and Betterment. Drinks, snacks, networking, and a great time guaranteed. Invite your colleagues, but RSVP fast, as space is limited.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
It’s that time of year again when JDs are starting to apply for 2L summer jobs and 2L summers are deciding which practice area to focus on.
For those JDs with an interest in potentially lateraling to or transferring to Asia in the future, please feel free to reach out to Kinney for advice on firm choices, interviewing and practice choices, relating to future marketability in Asia, or for a general discussion on your particular Asia markets of interest. This is of course a free of cost service for those who some years in the future may be our future industry contacts or perhaps even clients.
For some years now Kinney’s Asia head, Evan Jowers, has been formally advising Harvard Law students with such questions, as the Asia expert in Harvard Law’s “Ask The Experts Market Program” each summer and fall, with podcasts and scheduled phone calls. This has been an enjoyable and productive experience for all involved.