If you’re not online, then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty.
An Example of Traction Through Blogging
Lawyers and law firms need to measure their return on blogging. Too much time and money time is put into blogging to do it on a lark.
The ROI, or blog success, is not measured by traffic to your blog or increased traffic to your law firm website from your blog.
Blog ROI should be measured by five milestones. Look at the milestones at six months, a year, and again at two years. Business development success online is a marathon, not a sprint…
- 7th Circuit, Andrew Cuomo, Benchslaps, Biglaw, Blogging, Erwin Chemerinsky, Fast Food, Gay, Gay Marriage, In-House Counsel, Law Professors, Mergers and Acquisitions, Morning Docket, New York Times, Police, Politics, Richard Posner, SCOTUS, Sports, Supreme Court, Tim Wu
* Judge Posner dished out a whole lot of benchslaps at yesterday’s Seventh Circuit arguments over Indiana and Wisconsin’s bans on same-sex marriage. [BuzzFeed]
* Major U.S. and Canadian law firms chow down on Burger King’s whopper of a deal with Tim Hortons. [Am Law Daily]
* A recent Delaware court ruling on attorney-client privilege might allow in-house lawyers to speak more freely about wrongdoing at their companies, according to Professor Steven Davidoff Solomon. [DealBook / New York Times]
* The corruption trial of former Virginia governor continues; yesterday Bob McDonnell’s sister took the stand. [Washington Post]
* A favorable evidentiary ruling for Aaron Hernandez. [Fox Sports]
* And good news for Zephyr Teachout and Tim Wu, the two law professors running for governor and lieutenant governor of New York: the Times dissed their opponent, Andrew Cuomo, with a non-endorsement. [New York Times]
At 30 years old, Ben Shapiro is a Harvard-trained lawyer, founder of Truthrevolt.org, editor-at-large at Breitbart.com, host of the (aptly named) Ben Shapiro Show, and a New York Times bestselling author of five books. He regularly appears as a guest pundit on Fox News and CNN and, just in case that list of accomplishments failed to adequately damage your self-esteem, Ben is also an accomplished violinist. Seriously, that’s enough to make the Tiger Mom herself, Amy Chua, throw up in her mouth.
Ben’s most recent book, The People vs. Barack Obama: The Criminal Case Against the Obama Administration (affiliate link), has created quite a stir, something to which Ben has become accustomed. Over the next few days, we will catch up with Ben and find out more about the merits of the case against the POTUS and about Ben’s place within the legal community.
Now, on to the conversation….
- Advertising, Blogging, Contests, Drinking, Education / Schools, Jury Duty, Non-Sequiturs, Television
* Jury writes judge a note asking for a “big bottle of wine.” It’s gonna be a long night. [Southern District of Florida Blog]
* As it turns out, some Redditors are morons who don’t understand law. Glad we cleared that up. [The Concourse]
* There’s a Kickstarter for an Ally McBeal podcast. If you love talking about unisex bathrooms, here’s a golden opportunity. [Kickstarter]
* Attention law students: there’s a $500 prize in it if you can craft a winning blog post. [The Expert Institute]
* Terrible, terrible advertising. [Copyranter]
* A Simpson Thacher associate is planning to row across the Atlantic to support cancer research. [Remacae]
* These teacher tenure suits are so stupid and completely miss the real reason public schools have trouble. And the lead plaintiff inadvertently confessed just how off the mark he is. [Washington Post]
* AMC released the teaser for Better Call Saul. After the jump… [via Time Magazine]
- 9th Circuit, Alex Kozinski, Blogging, Celebrities, Free Speech, Movies, Non-Sequiturs, Patents, Politics, R. Ted Cruz, Videos
* Court needed a Chinese language interpreter. Rather than find a professional legal interpreter, the judge just told the lawyer to head down to the local Chinese restaurant and grab somebody. [Legal Cheek]
* News from former Virginia Governor Bob McDonnell’s trial. As one tipster summed up the story: “Hon, I think I dropped my keys under that bus. Would you take a look?” [Slate]
* Everyone concedes Ted Cruz is smart. Why exactly? [Salon]
* Interesting look at the volume of patent cases throughout history. Check out the troll phenomenon with charts! [Patently-O]
* More folks wasting time complaining about blog posts. [South Florida Lawyers]
* Clint Eastwood talks with Chief Judge Kozinski and Judge Fisher at the Ninth Circuit Judicial Conference. These days it’s exciting whenever Clint isn’t talking to an empty chair. Video embedded below… [YouTube]
Ed. note: This post was originally published on Kevin McKeown’s blog, Leadership Close Up, on April 15, 2014.
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen.
Because it’s WRONG.
Blogging is a two-way conversation that engages.
If you’re an expert and you want to be visible, then stop with the excuses and write your own blog posts. That’s the only way to demonstrate your unique passion and authority.
Your blog (your own words) reveals more about your intellect and character than a ghost post. Authenticity happens in the context of social interactions and for professionals that’s key for developing new business. Trust must be present. Don’t game your prospects. Don’t be someone you’re not. Be a professional. Be you.
Why believe me?
- Antonin Scalia, Blog Wars, Blogging, Federal Judges, Jed Rakoff, Legal Ethics, Richard Posner, SCOTUS, Shira Scheindlin, Supreme Court, Thomas Goldstein
Nine days ago, Judge Richard Kopf wrote an article about the Supreme Court’s decision in Hobby Lobby that suggested, “[a]s the kids say, it is time for the Court to stfu.” It was a good post, but something that seemed of such little controversy that we relegated it to an in-blurb mention within Non-Sequiturs.
And then all manner of shock and hand-wringing commenced.
It’s not the first time a federal judge received criticism for speaking out. Are jurists like Judge Kopf out of control?