As you can likely tell, I am fascinated by terminology. I understand the importance of using language to market and promote your firm. I had never thought, however, about the use of terminology within a firm until recently.
The word that inspired this revelation is “project.” Project is used in many ways and with multiple connotations:
(1) “She is my pet project.” This means that “she” is a disaster and needs help. Project is used to demean.
(2) “I am undertaking a house renovation project.” This means that “I” am boring. Project is used literally.
(3) “Do not tell anyone about Project X.” This means those who are a part of Project X are either CIA agents, criminals, or my mother (Project X = Project Val). Project is used mysteriously.
(4) “Hi Val, you are going to be in charge of the data gathering project.” This means that I have a terrible assignment to complete. Project is used insincerely….



