Perhaps it’s a sign of the times. We received a whopping four (4) entries in our inaugural law firm swag contest. Is law firm swag, like subsidized soda or staff attorney programs, another casualty of the recession?
But if we cancel the contest, then the terrorists win. So, onward!
We realize, of course, that not everyone approves of swag. See, e.g., this comment:
This is fairly disgusting…. I find this article particularly untimely, given that most law students are struggling to find good jobs, and many practicing attorneys are struggling just to keep the jobs they have.
Jeez, commenter 58 — lighten up! Considering that we cover law firm layoffs in excruciating detail, to the point where many accuse us of doomsaying and fearmongering, we are aware of the tough job market. But, even in the Great Recession, some people are still getting offers — along with a little swag to sweeten the pot. So what’s wrong with some fun to balance out the gloom?
In defense of law firm schwag, here’s a trend worth noting: “going green.” Firms are trying to be environmentally conscious in their swag selections, as well as more socially responsible in general. This may make schwag less “disgusting” to its critics.
A second theme of swag this year: customization. In this age of individualism and/or narcissism, firms are letting swag recipients have a say in what gets given away. Just as firms are moving away from lockstep in terms of pay and promotion, so too are they allowing for greater tailoring in terms of swag.
Check out the finalists, and vote for the best law firm swag, after the jump.