The embarrassing Google hit is one of the great new fears of the modern age. If the number-one Google hit for your name is your work bio, Corporate Challenge race-time results, or nothing at all, consider yourself lucky. You could have something worse, like, “Kashmir Hill. Is that her real name or her porn screen name?” Or something much worse, like the derogatory comments that spurred the Autoadmit lawsuit.
Seattle lawyer Shakespear Feyissa is in a Google predicament. He wants a ten-year-old article removed from his college newspaper’s archives. The school administrators say sure, but the college newspaper editors are adamantly opposed. We love principled undergrads. From the Seattle Times:

While a senior at [Seattle Pacific University] 10 years ago, Feyissa was arrested on suspicion of attempted sexual assault and suspended. He was never charged, but the suspension stuck — indefinitely.
Feyissa complained that his punishment was more severe because of his race, he told the student newspaper at the time, but an investigation dismissed his claim.
He’s a lawyer now, and that article — still among the first hits for Feyissa’s name on Google — continues to hurt him personally and professionally, he said. So Feyissa, at 33, has been pressuring SPU to help clear his name.

We question his tactics. By going after the school, he has succeeded in getting the original Falcon article knocked back a few pages when Google searching his name. But due to the media coverage of his crusade, he now has tons of hits with the paragraph intro, “A decade ago Shakespear Feyissa was arrested on suspicion of attempted sexual assault.”
Read more, after the jump.

Continue reading “The Google Hit Dilemma
(Or: another reason not to name your kid ‘Shakespear’)”