In-House Counsel

First things first: Thank you.

In response to my solicitation a couple of weeks ago, my “commenters” and correspondents provided ample material for the last chapter of my forthcoming book, Inside Straight. The “commenters,” I must say, will test the mettle of whomever ABA Publishing assigns to edit the manuscript. I asked my readers to propose a subtitle for the book, and I promised to re-print in the book the best (and worst) of the suggestions. To my eye, Inside Straight: The Annoying Ramblings of an Uber Douche and Inside Straight: But Outside? Pretty Into Dudes both made the cut. But I’m easy; the unfortunate editor at the ABA will have his hands full.

(Why seek to savage myself in public? Because roughly 97 percent of visitors to Above the Law never bother to look at the comments. I’d like the book to reveal to those typical readers the odd relationship that bloggers can have with their blaudience. That relationship is multifaceted; people should understand both the vitriol of the commenters and the wisdom of crowds.)

Thanks also to my correspondents (including one New York Times bestselling author, who’s also a lawyer) who provided some additional “advance praise” that we’ve posted at the pre-publication web page offering Inside Straight for sale.

But enough of that. Let’s get back to business: What annoying ramblings can the uber douche inflict on readers today? Business meetings! We have them all the time, and people misuse them. We meet with outsiders whom we’re trying to impress, and we then cross-examine each other and reveal that we’re not very impressive at all. We meet to solicit help from business folks, and the lawyers blather on about legal technicalities that neither interest nor inform anyone. How can we fix this?

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The Dewey debacle is unfolding in real time on this and other sites. People’s lives are being shattered as a firm gets shuttered. It is not the first, and certainly not the last, time that a major law firm with thousands of employees will disappear into so much ether. I look back on my OCI days, and can rattle off several former NYC firms that have either merged into unrecognizability, or disappeared like Dewey is in the process of doing.

Likewise, not far from where I now sit, is the shell of Eastman Kodak — a company that built a large part of this town, and will likely become a shameful case study in the annals of business school textbooks. And yesterday, news went out that my own company is beginning another round of VRIF severance offers.

Regardless of whether you are sitting comfortably in-house, collecting pay from Biglaw, or wondering how in Hell you’re going to find a summer job, news like that mentioned above is disquieting. The main reason is that there isn’t anything that can be done. One day you’re employed, and then, well, you may not be. And there is really no place for schadenfreude in a “there but for the grace of God” economy. Careers can be dissolved as quickly as Dewey.

So, when you are forced to enter an applicant pool of thousands of other attorneys looking for a break in a seemingly unsolvable code of hiring, what can you do to set yourself apart? One possible strategy that has become a hot button issue in the past days is to claim minority status on your application. The obvious dilemma that you face as applicant number two thousand twenty-eight is whether to check such status if your lineage may or may not support the claim….

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I mentioned last week that I recently moderated a panel of in-house lawyers at Schnader Harrison’s annual retreat. Always happy to share, I’m gathering here my existing thoughts on writing articles to develop legal business plus some new ideas suggested by the panelists. And, because handy lists get clipped and saved, I’m putting those thoughts into a list.

What are the ten rules for writing an article that will generate legal business for the author?

1. Write about a substantive issue, not a procedural one.

No one in the history of the world has retained a lawyer because the lawyer was the world’s greatest authority on Federal Rule of Evidence 403 or how to remove an action to federal court. People hire 10b-5 lawyers, not removal lawyers. If you’re writing to generate business, write on a substantive topic, not a procedural one.

2. Write about a niche area of the law.

If you write an article about some clever provision that a real estate lawyer should put in a lease, potential clients will read your article, send your article to their existing real estate lawyers, and ask the incumbents whether the incumbents have considered this idea and are able to put it to use. Your article thus educated the world and may have generated business for incumbent counsel, but it didn’t generate any business for you.

Niches are better. If you write about a niche area of the law — I’ve previously suggested that Colorado escheat law is wide open — the client’s incumbent firm won’t be able to provide the service that you’ve written about. If you’re writing to generate business, you don’t want to just suggest ideas that other lawyers can easily use.

3. . . .

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Business relationships are kind of like marriages. In the beginning, everyone’s excited, and life is fresh and full of promise. “Things are really going to change around here,” you think. You know that you’re going to need to make some adjustments, some compromises, but it’s all going to be worth it. You ignore small warning signs, such as the fact that your partner sometimes seems to spend a lot on discretionary items. (But at least he only bought nine pairs of Prada shoes during the trip to Italy instead of the 23 he really wanted.)

Then, as you settle into a routine, you may find that, well… things aren’t exactly as you had expected. There are minor annoyances — things that make working together take more time, communication, and effort than you had thought.

And unfortunately, like some marriages, one or more parties figure out that the benefits of the relationship don’t outweigh the negatives, and decide to part ways. You decide that 18,000 pairs of designer shoes is definitely an indication of a problem. Sometimes, the decision to separate is fairly mutual. Other times, one partner is desperately clawing out from under a pile of fancy footwear that the other only continues to build up.

Also like many marriages, at the start of the business relationship, nobody wants to think about how it will end. Ninety-nine percent of engaged couples won’t touch a prenuptial agreement with a ten-foot pole because they absolutely KNOW that they’re truly in love, and no way are they in the group of the more than 50% of married couples who will part before death.

Similarly, nobody likes to think about the business “prenup” (i.e., the termination/transition provisions in a contract) for more than a few microseconds. For example, there’s the uber-lazy version of a catchall survival provision that makes it into some contracts. It basically says as follows: “Everything in this agreement that’s intended to survive termination will survive”….

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I gave my “book talk” about The Curmudgeon’s Guide to Practicing Law at Schnader Harrison’s annual retreat last Saturday and then had the opportunity to moderate a panel of six (counting me) in-house lawyers. Three of the gang were from QVC, one from Endo Pharmaceuticals, and one from the Graham Company. Being a rabble-rouser at heart, I started the discussion by posing the question that I often considered during my time as an outside lawyer: How can a law firm that wants new business displace a competent incumbent firm?

My co-panelists were quite good, but I must say that their natural instinct when confronted with this question was to evade. Each panelist started by saying something that was not quite responsive to the question. Only after some follow-up questions did our panel finally tell the audience how to displace a competent incumbent.

Let me start with the evasions, saving the real answers for the end . . .

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I have spent this past week at our international software licensing council meeting. I have met many of our licensing experts from around the country and around the globe. Unfortunately, the meeting always takes place on one of our campuses 15 minutes from my home. It would be great if we could move the meeting to Canada or Latin America some years, but for now, I am home. And I am watching the last of the late spring snow melt off of my daughter’s snowman.

While a lot of the terms and technology discussed at the meetings soared far above my head, it has been fascinating to meet with people who are integral to the creation and drafting of our software licenses. On its face, our business sells manufactured products. Inherent in those products, however, are thousands of hard and soft components necessary to make the products run.

Technology has always been a core piece of our business. I have discussed before numerous areas where we have been at the forefront of particular technology advancement. Some technology remained salient to our core business, and some fell by the wayside, only to be successfully utilized by other companies. But meeting with folks who actually create some of the ingredients in our product stew opened my eyes to a world that for me, has thus far existed under the radar….

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A couple of decades ago, a friend was defending a case that involved a corporate entity named “LHIW, Inc.” The case seemed defensible for a while. Then, during a deposition, opposing counsel thought to ask a witness what the heck “LHIW, Inc.,” stood for.

Suffice it to say that it’s tough to defend a transaction that involves a shell company named “Let’s Hope It Works, Inc.”

Ten years ago, a company was spinning off the piece of its business that was saddled with product liability exposure. The transaction would create one new, clean company and one tainted company that would spend its days defending itself or paying claims over time. Did the internal corporate documents really have to refer to the two new entities as “GoodCo” and “CrapCo”?

Why did I flash back to those memories? Because I recently ran across a situation where someone cleverly named an investment vehicle “SNP, Inc.” That was fine and good until someone thought to ask what “SNP, Inc.,” stood for. Naturally: “Should Not Participate, Inc.”

The more things change, the more they stay the same. But I have a proposal on this front . . .

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Mentoring has its benefits. It’s been shown to increase productivity, retention, and job satisfaction. According to one article, individuals who have had mentors earned between $5,610 and $22,450 more annually than those who haven’t had mentors. Multiply that by 30 years, and based on my lightning-speed calculations, that’s… ummm… a LOT of extra income. Those numbers are from several years ago, so my guess is that the riches we could be rolling in are even greater now, assuming that mentoring programs have become more sophisticated over the years.

Despite the purported benefits of mentoring, many people who’ve participated in mentoring programs just aren’t fans. I’ve been forced to volunteered to participate in a few different mentoring programs through work and various bar associations, and have had varying degrees of success. Generally, for the mentoring relationships that have been less successful, it’s been difficult to connect with the other person — we didn’t meet very often or when we did meet, the conversations were kind of strained (picture awkward pauses, sitting in silence, and blinking at each other for ten hours, that sort of thing).

How about the ones that were more successful…?

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I’ve relented.

Under extreme pressure from all quarters — well, my wife thought it was a good idea, anyway — I’ve committed to publish a compendium of “Inside Straight” columns in the form of a book. ABA Publishing tells me that, in June, you’ll be able to hold in your hands Inside Straight: [followed by a clever subtitle]! (This obviously remains a work in progress.)

I have two items of good news about the forthcoming book and two requests for your help. First, the good news: The book will not simply be about me; it will also be about you! In addition to reproducing a collection of my columns, the book will include assorted “comments” that you, my readers, have appended to my posts. The book will thus answer many of your burning questions: Do I read the comments? Will I reproduce in the book the nastiest of the comments? (That raises the obvious derivative issue: Am I a self-loathing lunatic?) When I choose which comments to publish in the book, will “Bonobo Bro” make the cut? Will “Concerned Pastafarian”? Find out the answers to those questions — and more! — in Inside Straight: The Book!

The other good news is that David Lat has agreed to contribute a foreword to the book. Whatever you think of the quality of my writing, you know that Lat can write. The foreword alone is worth the entire price of the book!

So much for the good news; now, the requests for your help . . .

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My work life revolves around email. Because of the size of our company, and the geographical locations of my clients, I spend a majority of my day on email. Like many of you, I have a disclaimer below my signature stating that the correspondence is attorney-client privileged, and so on. But is it really? Many times, the answer is no. I know enough to use the disclaimer in an abundance of caution, but my clients often have no idea whether what they send across email is indeed privileged.

Like Susan Moon, I am often referred to as “council.” That’s fine, it doesn’t really bother me, and is rather innocuous. Sometimes however, a client will take it upon themselves to write in bold, ATTORNEY-CLIENT PRIVILEGED, within the subject line. And that does bother me. Folks with just enough legal knowledge to be dangerous, are often just that — dangerous. Now, the email may indeed be seeking my advice, or concern a legal matter within that client’s region, but the client should not assume that to be the case. The misunderstanding of the privilege could lead to problems in the future, say, in a discovery period….

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