Ed. note: This is the latest installment of Inside Straight, Above the Law’s new column for in-house counsel, written by Mark Herrmann.
Business development: What works?
I was on the other side — the law firm side — of the business development coin for 25 years. And those 25 years taught me this about generating business: Raise your profile; stay in touch with people; and get lucky.
I was never once retained by dint of good looks or charm. (Anyone who’s seen or met me won’t find this to be surprising.)
And I don’t play golf.
So what’s a lawyer to do? What business development efforts worked for me, and what might work for you?
Continue reading “Inside Straight: Business Development (Part 1)”




