But did you know that Paul Hastings also has a video to go along with their rebranding? Oh yes they do! Clearly, Messrs. Janofsky and Walker were just way too inside the box for the new and exciting Paul Hastings…
I'm pretty sure this was the only child to die under suspicious circumstances in the past three years.
* Caylee’s Law would make it a felony for anybody to grieve for their child in any way that doesn’t involve law enforcement within the hour. I trust the libertarian crowd is going to help me point out how this is dumb. [WSJ Law Blog]
* Big time antitrust lawyer Christine A. Varney is leaving the Justice Department and heading to Cravath (perhaps as a replacement of sorts for Katherine Forrest). So it looks like there was some money left over after spring bonuses for Cravath to make a new hire. Phew. [Dealbook]
* Even judges in Flori-duh are allegedly bats**t crazy. [Obscure Store]
* In more reasonable news coming out of Florida, this reminds me of the “mock trial” club in high school. [Miami New Times]
* Courtesy of NALP, here’s more evidence that the class of 2010 is totally screwed. You know, I wish I could have the entire class over to my house for a big pity party. We could all hang out and play Rock Band, and at the end everybody could have a cup of my delicious homemade Kool-Aid. [NALP]
* Chicago law firm merger mania? I just hope nothing messes with the name “Wildman Harrold.” [ABA Journal]
Before this column launched, I spent several moments stewing over possible pseudonyms. After all, branding is everything. So, I wanted to come up with a name that said to my audience that I was a small-firm expert and a super-cool chick. Naturally, I picked the name that is synonymous with post-menopausal Jewish bubbies. Perhaps I still have a thing or two to learn about branding.
I am not the only small-firm lawyer with a problem selecting the right name. Indeed, after Jay Shepherd opened my eyes to the hyphen-crisis, I began noticing a comma-crisis. Specifically, I noticed that there are a lot of small firms with way too many last names strung together with commas.
Why is it that many small firms have such problems coming up with the perfect firm name? Let’s explore this age-old question….
As we mentioned in our last story on the embattled Howrey law firm, the remaining partners will vote this week on whether to wind down the 55-year-old shop. According to Am Law Daily, that vote is set to take place on Wednesday.
For the past few weeks, Winston & Strawn has been waiting in the wings, hoping to help itself to Howrey’s healthiest parts. But as we’ve chronicled in these pages, many of the strongest partners and practice groups have already defected to other firms.
Let’s discuss the latest developments — and also learn the fate of current 3Ls holding offers from Howrey….
Lawyers have been all up in The Tonight Show’s grill this year, thanks to the Jay Leno – Conan O’Brien smackdown. But the lawyers were relegated to an off-screen role. Jay Leno never name-checked Gibson Dunn (that we know of) for repping NBC and helping to put him back on his throne.
Another Biglaw firm did get a shout-out from Leno on Monday night, though. During his headlines bit, Leno got laughs thanks to Morrison & Foerster.
The elevation of Kathleen Sullivan to name partner at Quinn Emanuel symbolized some serious change in the world of Biglaw. Diversity in the partnership ranks is growing. Sullivan is likely Biglaw’s first openly LGBT name partner, and she appears to be the first female to get her name on the door at an AmLaw 100 firm.
An ATL favorite, Quinn Emanuel, is making a change to its firm name. From the Quinn press release:
John B. Quinn announced today that the firm he and Eric Emanuel founded 25 years ago will change its name, and henceforth be known as Quinn Emanuel Urquhart & Sullivan, LLP. The decision to add Kathleen M. Sullivan as a name partner was made in recognition of her extraordinary contributions to the firm and the profession. Sullivan is a partner in the firm’s New York City office and heads the firm’s national appellate practice.
Congratulations to former Stanford Law School dean Sullivan.
Of course, now that she’s a name partner, we are eagerly awaiting for the ATL community to honor Kathleen Sullivan with her own meme. John Quinn doesn’t use capital letters. Bill Urquhart … really likes capital letters. We can’t wait to see what Sullivan comes up with.
Read the full press release, plus an UPDATE with some observations from Lat, after the jump.
Yesterday we wrote about Gina Rubel’s suggestion in the Legal Intelligencer that law firms namechecking multiple founding partners drop a few for shorter, easier, and more memorable names. ATL readers who voted in our poll were split down the middle on whether bigger is better. Over 800 votes were cast: 52% said they like a short firm… name and 48% said they prefer it long.
A Davis Polk & Wardwell spokesperson ATL commenter pointed out that the firm recently trimmed its name (in connection with its hottie-friendly website revamp):
DavisPolk has just changed its name for marketing purposes and has dropped Wardwell out – mention of DPW should have been made in this article. I am disappointed.
In yesterday’s post, we took the shortening advice a step further and suggested firms cut their names down to a couple of syllables, like Morrison & Foerster’s embracing the name MoFo. We recommended a few other (humorous) possibilities: ClearGo, SuCro, CoBu, WilCo, etc. As sometimes happens usual, ATL readers impressed us and made us chuckle with some of their responses. We’ve culled the over 100 comments for the best suggestions; here are our top ten favorites:
The Legal Intelligencer had a piece yesterday on the continuing debate over law firm names: to shorten or not to shorten? Gina Rubel says the debate has been raging for years, citing an article she wrote about it as early as 2003. She says most legal marketing experts agree that firms should keep their names snappy and provides eight reasons why:
1. Better branding;
2. More memorable;
3. Easier to say and repeat;
4. Easier to register Web site URLs;
5. More marketable;
6. Supports name recognition;
7. Works better with social media and emerging technologies;
8. Easier to say in media interviews.
One of the firms that has fully embraced the “shorter is better” approach is Morrison & Foerster. The firm is already just two names, but it has chopped it down even further, usually marketing itself as “MoFo.”
We love the simplicity and brazenness of a firm branding itself MoFo. Plus, it makes referring to acquaintances there more fun. E.g., “How’s Dave doing? You know, MoFo Dave?”
After the jump, we have some suggestions for other law firm name elisions. Would you rather work for ClearGo or Cleary Gottlieb Steen & Hamilton? We’ve also got a poll to find out whether “length matters.”
Thelen and Nixon Peabody are in merger talks, with a possible agreement pending, according to sources close to the situation. The law firms have been in extensive talks, with Nixon Peabody leaders traveling to San Francisco to meet with Thelen leaders, according to two sources.
A college graduate without student loan debt is akin to reading a kind quote about Kim Kardashian in a tabloid—it’s rare.
In the past eight years, student loan debt has nearly tripled to a whopping $1.1 trillion, and in the past 10 years, the percentage of 25-year-olds with such debt has risen from 25% to 43%
It’s gotten so bad, in fact, that New York Fed economists warned last month that the burden of student debt could stilt consumer spending by twentysomethings, as well as further hamper the recovery of the housing market and economy.
To get a better idea of what massive student loan debt (we’re talking over $100,000 massive) looks like, we talked to an attorney who graduated with a large student loan debt. We also consulted LearnVest Planning Services CFP® Katie Brewer to see just how their repayment plans stack up.
S. Fischer, 36, Attorney Graduated: 2001
How Much I Borrowed: $100,000
What I Still Owe: $45,000
LexisNexis and OverDrive®, the digital library solutions provider chosen by 22,000+ libraries, schools and colleges worldwide, have joined forces to provide a library management solution that suits evolving legal research requirements mobility, simplified library management, and space and budget reductions.
Reduce your library costs and extend the budget.
With LexisNexis® Digital Library, overhead and administrative costs for maintaining a print library are reduced dramatically. Adopt an easy-to-use platform that requires minimal staff resources so your organization can make the most out of your library budget. Plus, multi-year purchase options let your library lock in savings.
Empower your librarians.
Your firm’s librarians will have more time to conduct value-added research. They’ll have greater insight into what resources the staff actually uses so they can make adjustments to the collection quickly using a single website. Librarians can gain greater control, which can lead to better library utilization and increased strategic value to the firm.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: firstname.lastname@example.org.
Deal flow has clearly picked recently up for most US associates, counsels and partners in Hong Kong/China and Singapore. We are on the phone with a lot of these folks on a daily basis, many of whom we have known for years. Further, the head of our Asia team, Evan Jowers, and Kinney’s founder and president, Robert Kinney, frequently meet in person with leading US partners in Asia to assess their needs and keep on top of the inside scoop at as many firms as possible. The need for legal recruiting help in Asia from experienced recruiters appears to be live and well. In March, Evan and Robert were in Beijing at such meetings, in April, Evan was in Hong Kong, and for half of June Evan will be in Shanghai and Hong Kong. Thus its pretty easy for us to tell when there has been an across-the-market pick up in capital markets and corporate work.
On an average day in Asia when Evan and Robert visit firms, they typically have 5 to 9 meetings a day, mostly with US partners in the market. The reason they have these meetings is not simply because Kinney makes a lot of US attorney placements in Asia and that a particular firm may have openings; instead these are just visits with friends. After years of working together as business partners, the folks at Kinney are actually these peoples’ friends. The firms Kinney work closely with in Asia (which is just about every law firm – call us if you want to know the one firm in the world we will never place anyone with again, ever, and why) look forward to the visits, or at least act like they do. After seven years in the market, many of the client partners are former associate candidates. Also, these US partners see Kinney as a very good source of market information as well, because they know how deep their contacts are in the market and how frequently they are speaking to counterparts at peer firms.
The traditional job application and interview process can be impersonal, and applicants often struggle to present themselves as more than just the sum of their GPAs, alma maters, and previous work history. ATL has partnered with ViewYou to help job seekers overcome this challenge. ViewYou NOW Profiles offer a unique way for job seekers to make a personal, memorable connection with prospective employers: introduction videos. These videos allow job candidates to display their personalities, interpersonal skills, and professional interests, creating an eDossier to brand themselves to potential employers all over the world. Check it out today!