Lawyer Advertising

Am I wrong to be suspicious?

I knew a defense lawyer whose online bio said that he had “spent more than a year of his life in trial.” But I also knew the facts: He had tried precisely one case in his life; it lasted more than a year; at the end of the year, the jury awarded more than the plaintiff demanded in closing argument.

Despite having spent “more than a year of his life in trial,” I’m not certain he was a proven trial lawyer.

Google the words “consummate trial lawyer” or “quintessential trial lawyer” or the like. (The actual bio may use a synonym to those superlatives; I’m concealing my victim here.) One bio will pop up from a guy who has, in fact, tried a few cases. But he lost them all. He hasn’t secured a defense verdict at a jury trial since the early 1980′s. (He did manage to reverse on appeal several of his trial-level defeats, but I’m not sure that’s too comforting to someone who’s looking to retain trial counsel.)

These examples, of course, come from the guys who are being honest: The words contained in their bios are technically true. I’m not even talking about the folks who brazenly lie.

Given the skepticism that puffery breeds, how can you write an online bio that actually persuades a reader?

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Keith Lee

N.I.N.J.A – No Income, No Job, or Assets

Often used in connection with loans, it also applies to so-called social media “experts.”

There has been a ridiculous rise of people claiming to be some sort of expert or professional or guru in social media in the past few years. How many? Try this on for size.

So in the three years, the number of social media experts multiplied by 11 times. Either there has been legitimate, explosive growth in the need for social media marketers, or perhaps (just maybe) people are promoting BS and blabber. These people are hoping, desperately, that someone will buy into their BS for long enough to pay them for it.

Unfortunately, lawyers are often some of the people who buy into it. You would think lawyers would know better — logical reasoning, analytical thinking, problem solving, etc. Nope. Lawyers seem to fall prey to these people as often, if not more so, as every other business….

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Yesterday, one of America’s most famous lawyers died. The repulsive apotheosis of homophobia, Fred Phelps, slithered off his mortal coil surrounded by the physical sensation of hatred and utterly alone… if his own brand of brimstone karmic retribution carries with it even a shred of truth. At any rate, old Fred was a lawyer back in his day. Back in the 70s, he was disbarred for calling a witness a “slut.” Sex is difficult and bewildering for some people.

As a youngster growing up in Kansas, I was familiar with Freddy’s wacky brand of hatred. I think I first encountered him protesting a Pat Robertson speech when I was in high school. Très dada, the 16-year-old me whispered to no one in particular. And so it was that I began to notice Fred Phelps, long before his military funeral protests and his national fame. In college at the University of Kansas, I encountered dozens of his protests. To a homophobe like Fred, Lawrence, Kansas, was Sodom itself. A den of iniquity quite pleased with itself, thank you. And so it was jarring when we all noticed Fred’s choice of attire to keep himself warm during those gross, cretinous, mid-January protests. A KU jacket.

With March Madness upon us and basketball open on another tab of the browser I’m typing on, I say unto you… Rock chalk Jayhawk, let’s talk sports…

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We have a whole contest here at Above the Law in which law students sing, dance, and show off the talents they’re murdering to become lawyers. We’ve seen other lawyers who balance practicing law and making music, such as Anthony McNamer, or who leave the law to pursue music full-time, such as Weil Gotshal associate turned rapper Mekka Don (who just released his debut album).

But there are very few lawyers use their musical talents to promote their legal careers, like the attorney we’re about to discuss. He’s also footnoted his lyrics, so you can tie some of his hard, gangsta action to specific Federal Circuit cases. Which is a sentence that would have made Tupac roll over in his grave… if he were really dead. Don’t tell me a dead guy is still releasing a hit every couple of years….

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Just a day after genius legal impresario and sledgehammer enthusiast Jamie Casino reportedly landed a new reality show called Casino’s Law, a new lawyer has entered the hallowed halls of epic advertising.

The quote in the title is not paraphrasing. It is absolutely a line from the three minutes and 27 seconds of awesomeness that is this ad.

Check it out in all its glory….

double red triangle arrows Continue reading “Greatest Lawyer Ad Ever: ‘Trust Me, I May Have A Law Degree, But I Think Like A Criminal!’”

Jamie Casino has been on a roll. First he beat insurance companies with a sledgehammer from what appeared to be the set of Book of Eli, and then he forever answered the question, “What if Metallica made a personal injury lawyer ad?” — in a Super Bowl commercial that went viral.

He’s really raised his game. I mean, he didn’t always make commercials out of smoke pots and awesome.

And now he’s hit another milestone. Because the sign of a truly great artist is not the work of art itself, it’s inspiring others…

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Elizabeth Wurtzel

* Elizabeth Wurtzel: “I am a lawyer. The first rule of law: All the promises will be broken. Attorneys could not be in business if people did not fail to do what they agreed to do all the time — and lawyers are very busy.” [Nerve.com]

* Laura Ingraham clerked for SCOTUS, so presumably she knows that Puerto Ricans are American citizens — right? [Media Matters]

* Chief Judge Alex Kozinski, known for zero tolerance of prosecutorial misconduct, has written the foreword to a new book on the subject. [Facebook]

* In addition to the one we mentioned yesterday, here’s another petition for the Obama Administration that’s aimed at addressing the student debt crisis. [WhiteHouse.gov]

* Thomson Reuters Concourse keeps getting bigger and better. [Thomson Reuters]

* Appellate law? In California? What’s not to like? Check out these job openings in the California SG’s office. [California Department of Justice; California Department of Justice]

* Want to know the backstory behind the awesome Jamie Casino Super Bowl ad? Keep reading….

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Here was the ominous message that my colleague Joe Patrice received late last week from Georgia personal-injury lawyer Jamie Casino:

Hey Joe,

I saw the [story] you wrote about me. Good work. I got something big coming out at halftime during the Super bowl. Be sure to check it out.

JC

I didn’t know if that was a threat, but now I see that it was a promise. We couldn’t “check it out” during the game, being up here in New York, but afterwards readers started sending us tips about an explosive lawyer ad that had played locally in Georgia.

Uhh… be sure to check it out…

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A 30-second TV spot during this weekend’s Super Bowl is going for $4 million. I say this to remind everyone that advertising is a big business, and we all expect an advertiser to put a lot of time and effort into an ad that makes its way on screen.

And then there’s this guy.

We’ve covered a lot of ads over the years, ranging from the intentionally hokey to the downright awful (and possibly unauthorized). But this one really shocked me. I just can’t believe it made it on the air…

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A few months back at my home blog, MyShingle, I wrote about a small Michigan law firm that sued a legal marketing company for fraud and RICO violations, alleging that the company created a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners” and duped firms into participating in the program through a series of misrepresentations about the company’s ability to boost law firms’ Google rankings. The lawsuit is still pending in federal district court in Arizona (Docket No. 2:13-cv-01502).

Though few expressed sympathy for the firm, suggesting that it was greedy or foolish to fall for the marketing company’s “infomercial-like” sales pitch, in my view the lawsuit raised a valid question: Should law firm marketers, practice management advisers, and other vendors pitching services to improve law firm performance remain accountable, at least to some degree, for the results?

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