Lawyer Advertising

Yesterday, one of America’s most famous lawyers died. The repulsive apotheosis of homophobia, Fred Phelps, slithered off his mortal coil surrounded by the physical sensation of hatred and utterly alone… if his own brand of brimstone karmic retribution carries with it even a shred of truth. At any rate, old Fred was a lawyer back in his day. Back in the 70s, he was disbarred for calling a witness a “slut.” Sex is difficult and bewildering for some people.

As a youngster growing up in Kansas, I was familiar with Freddy’s wacky brand of hatred. I think I first encountered him protesting a Pat Robertson speech when I was in high school. Très dada, the 16-year-old me whispered to no one in particular. And so it was that I began to notice Fred Phelps, long before his military funeral protests and his national fame. In college at the University of Kansas, I encountered dozens of his protests. To a homophobe like Fred, Lawrence, Kansas, was Sodom itself. A den of iniquity quite pleased with itself, thank you. And so it was jarring when we all noticed Fred’s choice of attire to keep himself warm during those gross, cretinous, mid-January protests. A KU jacket.

With March Madness upon us and basketball open on another tab of the browser I’m typing on, I say unto you… Rock chalk Jayhawk, let’s talk sports…

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We have a whole contest here at Above the Law in which law students sing, dance, and show off the talents they’re murdering to become lawyers. We’ve seen other lawyers who balance practicing law and making music, such as Anthony McNamer, or who leave the law to pursue music full-time, such as Weil Gotshal associate turned rapper Mekka Don (who just released his debut album).

But there are very few lawyers use their musical talents to promote their legal careers, like the attorney we’re about to discuss. He’s also footnoted his lyrics, so you can tie some of his hard, gangsta action to specific Federal Circuit cases. Which is a sentence that would have made Tupac roll over in his grave… if he were really dead. Don’t tell me a dead guy is still releasing a hit every couple of years….

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Just a day after genius legal impresario and sledgehammer enthusiast Jamie Casino reportedly landed a new reality show called Casino’s Law, a new lawyer has entered the hallowed halls of epic advertising.

The quote in the title is not paraphrasing. It is absolutely a line from the three minutes and 27 seconds of awesomeness that is this ad.

Check it out in all its glory….

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Jamie Casino has been on a roll. First he beat insurance companies with a sledgehammer from what appeared to be the set of Book of Eli, and then he forever answered the question, “What if Metallica made a personal injury lawyer ad?” — in a Super Bowl commercial that went viral.

He’s really raised his game. I mean, he didn’t always make commercials out of smoke pots and awesome.

And now he’s hit another milestone. Because the sign of a truly great artist is not the work of art itself, it’s inspiring others…

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Elizabeth Wurtzel

* Elizabeth Wurtzel: “I am a lawyer. The first rule of law: All the promises will be broken. Attorneys could not be in business if people did not fail to do what they agreed to do all the time — and lawyers are very busy.” [Nerve.com]

* Laura Ingraham clerked for SCOTUS, so presumably she knows that Puerto Ricans are American citizens — right? [Media Matters]

* Chief Judge Alex Kozinski, known for zero tolerance of prosecutorial misconduct, has written the foreword to a new book on the subject. [Facebook]

* In addition to the one we mentioned yesterday, here’s another petition for the Obama Administration that’s aimed at addressing the student debt crisis. [WhiteHouse.gov]

* Thomson Reuters Concourse keeps getting bigger and better. [Thomson Reuters]

* Appellate law? In California? What’s not to like? Check out these job openings in the California SG’s office. [California Department of Justice; California Department of Justice]

* Want to know the backstory behind the awesome Jamie Casino Super Bowl ad? Keep reading….

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Here was the ominous message that my colleague Joe Patrice received late last week from Georgia personal-injury lawyer Jamie Casino:

Hey Joe,

I saw the [story] you wrote about me. Good work. I got something big coming out at halftime during the Super bowl. Be sure to check it out.

JC

I didn’t know if that was a threat, but now I see that it was a promise. We couldn’t “check it out” during the game, being up here in New York, but afterwards readers started sending us tips about an explosive lawyer ad that had played locally in Georgia.

Uhh… be sure to check it out…

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A 30-second TV spot during this weekend’s Super Bowl is going for $4 million. I say this to remind everyone that advertising is a big business, and we all expect an advertiser to put a lot of time and effort into an ad that makes its way on screen.

And then there’s this guy.

We’ve covered a lot of ads over the years, ranging from the intentionally hokey to the downright awful (and possibly unauthorized). But this one really shocked me. I just can’t believe it made it on the air…

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A few months back at my home blog, MyShingle, I wrote about a small Michigan law firm that sued a legal marketing company for fraud and RICO violations, alleging that the company created a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners” and duped firms into participating in the program through a series of misrepresentations about the company’s ability to boost law firms’ Google rankings. The lawsuit is still pending in federal district court in Arizona (Docket No. 2:13-cv-01502).

Though few expressed sympathy for the firm, suggesting that it was greedy or foolish to fall for the marketing company’s “infomercial-like” sales pitch, in my view the lawsuit raised a valid question: Should law firm marketers, practice management advisers, and other vendors pitching services to improve law firm performance remain accountable, at least to some degree, for the results?

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If you’re looking for an attorney to smite your enemies with the power of Thor, we have your man.

One lawyer vows to “pound money out of big insurance companies” on your behalf, and he’s willing to provide a visual demonstration. In a new television commercial, Georgia attorney Jamie Casino takes a hammer to those insurance companies threatening to deny plaintiffs their just compensation for everything from car accidents to dog bites.

And he dresses like a badass while doing it, too…

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The kind of person who makes the rules about lawyer advertising through text messages.

When I find myself pontificating on lawyer propriety, you know things are bad. But a new ruling from the Ohio Supreme Court leaves me with no choice. Ohio has decided that it’s okay for lawyers to text message accident victims to advertise their services.

Can you imagine sitting in a hospital, recovering from injuries, and then getting a text message from an unknown number: “R U OK? I can get U $$$. I sue ppl 4 U!”

We live in a world where the Ohio Supreme Court said that such solicitations are “helpful.” In other news, we live in a world where old judges who don’t know what the f**k they’re talking about get to make the rules about technology they don’t understand….

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