There’s no lack of advice these days about what lawyers should be doing to get clients or run their practices. And you take it. You take the advice of the former lawyers with no clients or practices, or the perennial failures who understand that lawyers are gullible when it comes to advice about making money. But still, you take it, or God forbid, pay for it.
So you create a Facebook Fan Page for your law firm and ask everyone to “like” your page. You go on LinkedIn and join groups. You go on Avvo.com and ask lawyers to endorse you. Your website is “awesome” and you’ve got an e-mail newsletter campaign going. Offline, you do the Bar association networking circuit. You’ve met some people for lunch, and you even had an article published. By the way, you’re also a good lawyer and have some happy clients.
But the phone isn’t ringing, or isn’t ringing enough. You get to the point of frustration, and start thinking of discontinuing part of your marketing, or worse, closing your practice.
Let’s be honest, some of you won’t make it. You’re decent lawyers but have no business sense. Some lawyers need to work for someone else. That’s why we have Biglaw, so really smart people with no ability to make a buck on their own can pretend they are superior.
Let’s say though that quitting is not an option, but neither is continuing on this path. You’re just trying to figure out which of the half-dozen things you’re doing is worth continuing, and what else you need to do.
So I’ll take a stab at it. My apologies for being a lawyer with clients and a practice, as I know I’m not the typical guru selling you on the dream….
I went to vote Saturday at 7:20 a.m. I left with my “I voted” sticker at 12:39 p.m. When you stand in line for five hours, even a person like me has to pass the time by speaking to someone. After skimming through the morning paper and making a futile attempt to find something interesting on Twitter or Facebook, Jeff asked me a simple question: “What do you do?”
In the backdrop was typical polling place activity. There were signs everywhere. Many candidates had a half-dozen signs in a row at the entrance to the polling place. Apparently one sign isn’t enough anymore. The candidates were in all smiles, “asking” for votes, while the candidates’ shills designees were begging for votes by lying to everyone about everything saying they were a “mom,” or “not a politician.” People who didn’t even know the candidate were wearing their t-shirts and shoving palm cards in voters hands, and a long line of voters — some knowledgeable about the issues, and others not having a clue — were just waiting make their decision official.
It was like the internet, live.
On one side, there were people looking to make a decision, on the other, a bunch of people wanting to be “hired.” The one common thread was that the candidates wanted to make sure each person in line knew they, and their campaign, were there. The difference was how they did it….
But not all personal injury firms are created equal. For the Law Firm of Gary, Williams, Lewis, and Watson, P.I., “low-budget” is a concept that just doesn’t exist. To the contrary, the firm wants to make it clear just how baller the life of a private injury attorney can be.
Dubbing himself “The Giant Killer,” the firm’s larger-than-life head partner, Willie E. Gary, never misses an opportunity to make his wealth and success known. Touting hundred-million-dollar verdicts and rubbing elbows with celebrities, Gary is on a one-man mission to prove that chasing ambulances is much easier when you’re driving a Bentley….
For years, personal injury law advertising and violent imagery have gone hand in hand. Only in this field would we get a video of an unhinged attorney smashing a pickup truck into a parked car and call it an advertisement. The more they can yell or blow things up, it seems, the better.
Keeping with the tradition of aggression, we have not one, not two, but three different personal injury lawyers who have branded themselves “The Hammer.” But in the dog-eat-dog world of personal injury law, there can only be room for one Hammer. So who should win the rights to the title?
When lawyers form a new firm, one of their first, most important projects is usually designing their website. This makes sense because the website is often the first thing that a prospective client or referral source will see. Its importance cannot be overstated.
The process of designing a website (or printed marketing material) is considerably different for a new enterprise than it is for an established one. For an established firm, the process involves trying to portray to the outside world the essence of what the firm is and emphasize what distinguishes it from its competition.
For a new firm, however, the process is very different because you must first conceptualize what you want to be before you decide how you want to present yourself to the outside world. In this way, the website of a new firm is more aspirational than it is descriptive. For example, when a new firm proclaims that it handles practice areas A, B, and C, it often means that it intends to handle those practice areas.
This dynamic plays itself out in virtually everything a new business does. When it chooses a logo, or color scheme, or even its name, it engages in a process of self-conceptualization, imagining what it wants to be. I think that’s one reason why new businesses spend so much time, and so enjoy, focusing on relatively simple things like deciding on a logo. It’s fun to imagine your potential….
Our favorite lawyers in Las Vegas are at it again. You may recall last winter when we presented you with one of the most fantastically horrible legal commercials ever, involving exploding animated ham, a guy in a Cosby sweater, and death metal.
Well, my good friends over at Hamilton Law have offered up not just another wacky commercial, but a series of ridiculous billboards advertising the services of the Sin City bankruptcy and personal injury firm.
This time around, we get more awesome porcine puns, cheesy acting, and ugly sweaters. If there’s anything I can respect, it’s an undaunted commitment to crazy….
We’ve never successfully spoken with Reposa directly, but a recent interview with one of his closest frenemies, who happened to direct the famous “I’M A LAWYER!” ad, gives some cool insight into the non-traditional attorney’s persona.
In the brash, entertaining interview, Bob Ray gives real talk on Adam Reposa and explains the history of that poor pickup truck (can you say alternative fee arrangements?)….
Last week, when I needed a break from educating myself about the differences between legitimate and illegitimate rape, I decided to turn my attention back to the question that consumes the mind of all single women over the age of 25 as cobwebs grow in our wombs: Why can’t I find a nice, professional man to take care of me?
* Court accidentally posts secret settlement. That’ll teach these courts from keeping secrets. [Boston Globe]
* Here is an appropriate response to a law firm brochure. [Lawprofblawg]
* Former News of the World lawyer arrested. You know, the problem with the News of the World scandal is that it’s one of those things that happens somewhere else and so Americans don’t care. Americans like me. [Wall Street Journal]
* Cincinnati law profs pass around the collection plate and come up with a scholarship for students. [Tax Prof Blawg]
* Citibank settled with its shareholders for being buying bad assets. In other news, Citibank bought a lot of bad assets. [Dealbreaker]
Nepotism and small-town law practice have gone hand in hand since the invention of the shingle. Our country’s fine judicial system is littered with dynamic duos of father and son lawyers, fighting injustice one personal injury at a time.
One firm out in Ohio, however, has taken the family business concept to a whole new level. Meet Murray & Murray Co., L.P.A., where nine — count ‘em, nine — members of the Murray family are partners… in a 14-lawyer firm.
Sandusky, Ohio, known for little more than being the home of Cedar Point and sharing a name with the most prominent pedophile in the last decade, is the home turf of the Murray clan. Together, the family handles an array of personal injury matters, from auto and truck accidents to fatal auto and truck accidents.
But just what fate lies in wait for non-Murrays who dare to join the firm?
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months, and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
The evolution of relationships between the genders continues. Currently, in law firms, there is an interesting conundrum; balancing the desire for a gender-blind workplace where “the best lawyer gets the work and advances” and the reality of navigating the complicated maze created by the fact that, in general, men and women do possess differences in their work styles. These variations impact who they work with, how they work, how they build professional connections and how organizations ultimately leverage, reward and recognize the talents of all.
Henry Ford sat on his workbench and sighed. A year earlier, he had personally built 13,000 Model Ts with his own hands. Fashioning lugnuts and tie rods by hand, Ford was loath to ask for help. Sure, there were things about the car that he didn’t quite understand. This explains the lack of reliable navigation systems in the Model T. But Ford persevered because he knew that unless he did everything, he could not reliably call these cars his own.
“Unless my own personal toil is responsible for it, it may as well be called a Hyundai,” Ford remarked at the time.
The preceding may sound unfamiliar because it is categorically untrue. And also monumentally stupid. Henry Ford didn’t build all those cars by hand. He had help and plenty of it. Almost exactly one hundred years ago, Henry Ford opened up the most technologically advanced assembly line the world had ever seen. Built on the premise that work can be chopped up into digestible pieces and completed by many men better than one, the line ushered in an age of unparalleled productivity.
Today, an attorney refers business because he can’t do everything the client asks of him.
There are three reasons why this is way dumber than a made-up Henry Ford story…