Lawyer Advertising

We have covered Texas attorney Adam Reposa several times over the years here at Above the Law. He’s a quixotic fellow, yelling insanely in his commercials while smashing a large pickup truck into a smaller car, labelling himself as bulletproof, and facing unusual contempt charges.

We’ve never successfully spoken with Reposa directly, but a recent interview with one of his closest frenemies, who happened to direct the famous “I’M A LAWYER!” ad, gives some cool insight into the non-traditional attorney’s persona.

In the brash, entertaining interview, Bob Ray gives real talk on Adam Reposa and explains the history of that poor pickup truck (can you say alternative fee arrangements?)….

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Last week, when I needed a break from educating myself about the differences between legitimate and illegitimate rape, I decided to turn my attention back to the question that consumes the mind of all single women over the age of 25 as cobwebs grow in our wombs: Why can’t I find a nice, professional man to take care of me?

Maybe it’s my long hair? Oh, right, that’s what’s killing my career, not rendering me a spinster. There are just so many pitfalls to being a female, it’s hard to keep track sometimes.

But then I saw him. A beacon of light in today’s sea of unmanly men. Richard Schulte, from Ohio. But let’s call him Rick. Rick is a much more virile name.

His profile is so dripping with testosterone, I just have to go talk to him.

So, Rick, you’re a lawyer? Wow. Isn’t that, like, really scary and intimidating?

Rick Schulte isn’t afraid to go to trial, not a bit. Most attorneys are or at the very least, they’re apprehensive. Big difference.

Oh, we’re talking in the third person now? That’s hot. Natasha likes men who speak in the third person and aren’t afraid.

Please, tell me more….

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Back in the day, Ted Kennedy could cheat his ass off.

* ‘Unprecedented’ cheating at Harvard. Nice to know that Ted Kennedy’s spirit is alive and well in Cambridge. [Harvard Crimson]

* Court accidentally posts secret settlement. That’ll teach these courts from keeping secrets. [Boston Globe]

* Here is an appropriate response to a law firm brochure. [Lawprofblawg]

* Former News of the World lawyer arrested. You know, the problem with the News of the World scandal is that it’s one of those things that happens somewhere else and so Americans don’t care. Americans like me. [Wall Street Journal]

* Cincinnati law profs pass around the collection plate and come up with a scholarship for students. [Tax Prof Blawg]

* Citibank settled with its shareholders for being buying bad assets. In other news, Citibank bought a lot of bad assets. [Dealbreaker]

Nepotism and small-town law practice have gone hand in hand since the invention of the shingle. Our country’s fine judicial system is littered with dynamic duos of father and son lawyers, fighting injustice one personal injury at a time.

One firm out in Ohio, however, has taken the family business concept to a whole new level. Meet Murray & Murray Co., L.P.A., where nine — count ‘em, nine — members of the Murray family are partners… in a 14-lawyer firm.

Sandusky, Ohio, known for little more than being the home of Cedar Point and sharing a name with the most prominent pedophile in the last decade, is the home turf of the Murray clan. Together, the family handles an array of personal injury matters, from auto and truck accidents to fatal auto and truck accidents.

But just what fate lies in wait for non-Murrays who dare to join the firm?

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One of the country’s best law firms no longer has one of the Internet’s worst law firm websites.

As you may recall, four years ago, Wachtell, Lipton, Rosen & Katz was ranked by the American Lawyer as having one of the industry’s worst websites. According to the article, Wachtell’s website was “reminiscent of a seventh-grade history project.”

Having seen endless examples of terrible law firm websites, I’m not sure it was fair to call Wachtell’s old site one of the worst. There is no disputing, however, that it was crushingly boring.

The analogy to a middle school project was sound. The old site’s idea of spicing things up was to put its extra special passages in italics or bold — or, if they were feeling particularly crazy, italics and bold.

It seems that Wachtell has finally grasped the notion that websites should be attention-grabbing. Or at least marginally attractive.

Check out Wachtell’s transition into the modern Internet era….

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I’m one of those lawyers that goes on vacation. Not just long weekends, real vacations. I pity those of you that pride yourselves in announcing, “I don’t take vacations.” Good for you, you pathetic drone. I didn’t take vacations at first, as I was always fearful that someone would call to hire me on a non-emergency basis and wouldn’t wait until I came back. Now I don’t care. If you can’t wait until I come back, there are plenty of lawyers on the internet to hire that can take your PayPal payment online and send you whatever documents you think you need to handle your case.

When was I able to take my first two-week vacation and not worry about business? After 14 years in private practice. I say that because I know how patient all of you are out there.

First, let me congratulate the commentariat, who I found in San Francisco had turned their child-like recurring comments into a t-shirt business. See, there’s all kinds of ways to make money as an unemployed lawyer, not to worry. (For those of you that tell me you don’t read the comments, it’s okay, just look at the picture and imagine those phrases being said over and over again, anonymously.)

Anyway, when I’m on vacation, I think about my business. I think about what I love, what I hate, and what I want to change. There is nothing like thinking about your business (not the cases or the clients) while you are away from the phone calls (if your phone is ringing), other interruptions, the deadlines, and all the trappings of a lawyer’s day. (That was tip number one of today’s column for those of you shallow folks that can’t comprehend messages that aren’t in your face with drawings.)

One of the things I do a lot while I’m away is watch other businesses. I try to figure out how they make their money, why their employees are happy, or unhappy, why their customers patronize the store, restaurant, tour company, and how they handle problems. You’re an idiot if you are trying to build your law practice solely by watching how other lawyers run their practices. Client dynamics can be found in many places, and ideas come from everywhere. Most lawyers are doing it wrong anyway. (Enter tip number two — see how that works?)

Here’s what I saw over two weeks in California….

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Ed. note: Please welcome Eric Turkewitz, a new small law firm columnist at Above the Law. His bio appears after the jump.

For the new ATL readers, let me introduce myself here in my first column. OK, screw that, I know you don’t really give a damn about me, so let’s jump to the meat and potatoes…

You all know that Dewey & LeBoeuf, filing for bankruptcy liquidation yesterday, is the largest law firm ever to go bust. And that means a ton of people are now out of work, either scrambling to hitch their wagons to new firms or looking to start their own practices.

Because having your own firm is, to many, the Holy Grail of a law practice. Sure, some like the consistent fat paycheck, but the ranks of lawyers are filled with Type-A personalities who fantasize about practicing law the way they want to do it, not the way some other Type-A knucklehead has been telling them to do it.

There are only about a gazillion things to think about: office space, support staff, technology, and money to keep you going, to name a few. But today’s topic will be self-promotion and social media. And I don’t mean this in a good way, as in here’s how to go out and be famous on Twitter. No, no, a thousand times no. Instead I’d like to warn you about them, and help you save your soul.

You’re welcome. Pull up a chair, and let’s review some of the more dreadful attorney marketing over the years. We’ll start in the toilet….

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A retail business owner asked me why I don’t believe in pay-per-click advertising or spending money on SEO strategies for my practice, as it has worked well for his stores. So I asked him: “What would you do if you needed a lawyer?” “I would call someone, get a name, and then look that person up,” he said. “You wouldn’t just do a Google search?” “No, never. After I got a name, I would check out the lawyer’s background, maybe see if he’s written anything that gives him credibility.”

No kids, he’s not talking about cute tweets or postings with links on a Facebook Fan Page. He’s talking about real writing, and he’s talking about getting your name from real people.

Now I know that I’m wrong, don’t know what I’m talking about, and am facing a sure death of my practice by suggesting that there are other ways of getting your name out there besides vomiting all over every social media platform, but it’s okay. When it all dries up, I’m sure I will have plenty of job offers from the wildly successful lawyers of the commentariat.

For those wondering if the life of a lawyer will ever be anything more than keeping track of your Google prowess by taking calls of, “I found you on the internet. How much do you charge?,” I have good news — it can be. There are actually real people out there that are looking for quality. It’s not that they found you first; it’s that they found you after a little research. If you’re going to be the type of lawyer that is found after someone gives your name, you might as well have something on the internet that evidences you have done more than just listen to some unemployed lawyer’s advice on building a practice.

My ideas are all free, and if you’re not afraid to use your real name, you may get some benefit from using them….

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It’s Friday, let’s play a game. A word search. Guess the URL for entertainment lawyer Roger A. Pliakas, Esquire.

Hint: Sean Connery would take therapist…

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Tom Wallerstein

When Above the Law first covered my “adventure in shingle hanging,” I remember someone quipping that our only business came from attorney referrals and that we didn’t have our “own” clients. The comment wasn’t true, but I still found it interesting. Is a client who pays you money somehow not “your” client, or not a “real” client, just because the client was referred to you by another attorney? That doesn’t make a lot of sense to me.

But it is worth thinking about the different ways that solo and small law firms try to generate business. There is a valid distinction between approaching a prospective client and asking him to engage you, and approaching other lawyers and asking them to refer cases to you. I’m not sure one is necessarily superior to the other, but they are different approaches. I think of them as “direct” and “indirect” client solicitation.

I also distinguish “active” and “passive” methods. An active approach is where you identify your client and solicit them. A passive approach is where you do something that encourages clients to solicit you. Passive isn’t a pejorative; for example, a good website is an important part of passive business development.

So, I think business development efforts can fall into a matrix. Check it out, after the jump….

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