Lawyer Advertising
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Boutique Law Firms, Lawyer Advertising, Pictures, Small Law Firms
Size Matters: Anatomy Of A Small-Firm Website
Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers. They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly […] -
Biglaw, Lawyer Advertising
Is Cravath Getting Soft?
Consider the evidence, from the website of Cravath. We’re guessing this change was made a while ago, perhaps when Cravath overhauled its home page last June, but we didn’t notice it until a Cravath alum pointed it out to us just now. Let’s take a look…. - Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get… -
Celebrities, Lawyer Advertising, Pictures
Further Adventures in Attorney Website Photos
In the past, Above the Law has kindly taken the time to mock provide constructive feedback to firms that choose to take more unconventional approaches to their attorney website photos. Among our favorites have been the “body shots” of Ballard Spahr and Cox Smith. Today’s installment of bad lawyer photography comes courtesy of a tipster […]
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9/11, Advertising, Bad Ideas, Lawyer Advertising, Pictures
Law Firm Ad Achieves Pinnacle of Bad Taste (And It's Not Even True)
Have you no sense of decency, sir? Have you left no sense of decency, Worby Groner Edelman & Napoli Bern? The law firm that “specializes” in World Trade Center aftermath issues has already drawn the ire of the judicial system. The firm represents workers injured in the WTC cleanup, and a federal judge previously benchslapped […] -
Lawyer Advertising, Social Networking Websites, Technology, Videos, YouTube
Volkswagen Uses 'The Force' Of Social Media
By now, everyone has seen the Volkswagen Super Bowl commercial featuring Max Page as a pint-sized Darth Vader. You know, Max Page — the kid who plays Baby Reed on The Young and The Restless. You mean to tell me you don’t watch a little Y&R? Yeah, I don’t either, and I also hadn’t heard […] -
Boutique Law Firms, Lawyer Advertising, LexisNexis / Lexis-Nexis, Shameless Plugs, Small Law Firms, Technology
50,000 Reasons to Consider Revamping Your Small Firm Website
To borrow a line from Sharon Nichols, I judge you when you have a poor website. Like it or not, we live in a superficial world where your website is judged on a daily basis — and not just by me. Friends, colleagues, potential employees and most importantly potentially paying clients are all looking at […] -
Lawyer Advertising, Legal Ethics, Social Networking Websites, Technology
LinkedIn Recommendations: Yay or Nay?
I’d like to believe we live on a planet where reason dictates the choices we make as well as the policies of law firms. As numerous personal experiences and Above the Law articles have demonstrated to me, this isn’t always the case. And nowhere is this irrationality more perplexing than firm policies towards LinkedIn recommendations. […] -
Caption Contests, Contests, Lawyer Advertising, Pictures, Technology, United Kingdom / Great Britain, Weirdness
Caption Contest Winner: Best Law Firm Website Photo
It’s time to crown the winner of our most recent caption contest, which featured what might very well be the best law firm website photo of all time…. - Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm. -
Caption Contests, Contests, Lawyer Advertising, Pictures, Reader Polls, Technology, United Kingdom / Great Britain, Weirdness
Best Law Firm Website Photo: Caption Contest
On Friday, we showed you what might very well be the best law firm website photo of all time. It came to us from the other side of the pond (where it had been noticed by RollOnFriday). We solicited possible captions, with preference given to ones that would constitute alternative bios for the lawyer in […] -
Caption Contests, Contests, Lawyer Advertising, Pictures, Technology, United Kingdom / Great Britain, Weirdness
Best Law Firm Website Photo Ever
Yesterday our social media columnist, Adrian Dayton, asked you: What’s wrong with your law firm bio? One possible answer: your photograph (or lack thereof). As law firm marketing consultant Dion Algeri told Adrian, pictures are “extremely important” to attorney bios on law firm websites. Over at Great Jakes, Algeri analyzes the lawyer photos on the […] -
Lawyer Advertising, Technology
What's Wrong With Your Law Firm Bio?
Don’t take it personally. Nobody is perfect, but unfortunately, when it comes to law firm bios — well, most of them stink. They tout the vast accomplishments of the lawyer: where they went to law school, if they graduated with honors, whether they were on law review. Then they often include a laundry list of […] -
Boutique Law Firms, Divorce Train Wrecks, Family Law, Lawyer Advertising, Small Law Firms
Law Firm to Clients: We Don't Work Weekends
Managing expectations is a very important skill — when it comes to personal relationships, movie enjoyment, and, of course, dealing with your co-workers and clients. You need to know how to set boundaries. After you’ve pulled two all-nighters in a row, for example, it’s okay to tell the partner you work for that you just […] -
Advertising, Jews, Lawyer Advertising, Legal Ethics
Adventures in Lawyer Advertising: It's So Hard to Find a Jewish Lawyer These Days
Have you ever really needed a Jewish attorney but just didn’t know where to find one? Well, have no fear, the Jewish American Bar Association is here. There’s an ad that’s been making its way around the blogosphere that can be seen at a bus stop in south Florida: There’s just one little problem. The […]
Sponsored
Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get…
Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms.
Sponsored
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
Sponsored
Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
How to best leverage generative AI as an early adopter with ethical use.
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Lawyer Advertising, Plaintiffs Firms, Weirdness
Adventures in Lawyer Advertising: Pocket-Sized Legal Advice
There are many, many personal injury firms in the world, and they often have to come up with gimmicks to set themselves apart. -
Facebook, Lawyer Advertising, Legal Ethics, Social Networking Websites, Weirdness
A Juris 'Doctors' Facebook Movement
Upon graduation, some degrees grant graduates more than a few extra letters at the end of their name. Some degrees are transformative. An MD turns an anal, highlighter-happy med student into a “doctor.” A PhD does the same thing for disheveled grad students. A JD makes you an “esquire.” (Other degrees are not transformative: MBA […] -
Biglaw, Lawyer Advertising, Technology
Cravath Website Gets A Makeover... But Its Associates Don't
Forget Queer Eye and the Biggest Loser. When it comes to makeovers, we’re far more entertained when Biglaw firms overhaul their websites. Especially when they involve mind games (MoFo), body shots (Ballard Spahr and Cox Smith), or hotties (Davis Polk). Cravath previously had an Internet 1.0-type website. It was extremely basic; its sole function seemed […] -
Lawyer Advertising, Plaintiffs Firms, Videos
Adventures in Lawyer Advertising: Personal Injury Firm Might Break Your Funny Bone
We don’t have a lot of sympathy for people who hurt themselves in stupid ways. When we’ve featured personal injury firms in our lawyer advertising feature before, it’s usually been to make fun of them. In this case, the personal injury firm, Trolman, Glaser & Lichtman, is in on the joke: Their commercials got picked […] -
Lawyer Advertising
Adventures in Lawyer Advertising: Spanish-Speaking Squirrels and Reggae Songs
Personal injury law firms do not tend to have the classiest advertising campaigns. But Greenstein & Milbauer has taken the art of terrible law firm advertising to new heights. Or new lows. The firm has an official rap (sample lyrics: “have a neck broke from an accident you didn’t provoke?”) and its mascot is a […] -
Lawyer Advertising
Adam Reposa: Stud Trial Lawyer and Cannibalistic Carpenter?
Yesterday, as part of our series on clever — or, at least, interesting — business cards, we shared with you the card for Adam Reposa, Texas “lawyer/winner.” Reposa’s card included his stats in terms of cases won. As one commenter pointed out: Must be a pain to update your business cards every time you win […] -
Lawyer Advertising
Adam Reposa's 'Bulletproof' Business Card
Texas attorney Adam Reposa is not shy about singing his own praises. The man registered with the State Bar as “Bulletproof,” after all. He’s not jailproof, though. He was slapped with contempt of court charges for making the “jerk-off gesture” within sight of the judge, and sentenced to 90 days in prison. After we posted […]